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Title: Pace Career Academy Provides Practical Digital Marketing Course


1
PACE CAREER ACADEMY PUNE MUMBAI NAGPUR
2
Modules Involved in Digital Marketing
  • Internet Marketing Strategies
  • Search Engine Marketing
  • Social Media Marketing
  • E-commerce Marketing
  • SEO
  • E-mail Marketing
  • Online Reputation Management
  • Mobile Application Marketing

Join Pace Career Academy Now !!
3
Internet Marketing Strategies.
  • Internet Marketing Strategies is process of
    generating valuable ROI (Return of Investment )
    for any business.
  • Deciding proper platform and strategy to promote
    product/service over internet.
  • Choosing best possible Ad option with expected
    ROI , with multiple set of interest and areas of
    action.

4
Search Engine Marketing
  • Search Engine Marketing (SEM) is a method of
    promoting business/product over search engines
    via paid promotions or organic techniques.
  • SEM involves fundamental understanding of Adwords
    and PPC campaign management
  • Understanding Ad metrics and compelling ad
    strategies.

5
Social Media Marketing
  • Social Media Marketing is a method of promoting
    business/service over Social Media Platforms.
  • Commonly used social media platforms are
    Facebook, Instagram, linkedin, Twitter.
  • Understanding best Social Media Ad practices and
    strategies.

6
E-commerce Marketing
  • E-commerce Marketing is a promoting products
    over Internet platforms to the possible
    customer/consumer.
  • Defining customer/consumer base who can be
    targeted for products they searched for or may
    like based on queries and interest.
  • Re-marketing the product to that
    customer/consumer through the period of decision
    cycle.

7
Search Engine Optimization
  • Search Engine Optimization is method of ranking
    any website higher on search engine.
  • It also strategies to bring more quality traffics
    to the website and properly channelizing this
    traffic source.
  • Two types of SEO are On-page Seo and Off-page
    Seo. That help website ranking either using
    activities like back linking, website
    optimization, keyword analysis, forum and blog
    participation.

8
E-mail Marketing
  • E-mail Marketing is the use of email to promote
    products and/or services to enlisted potential
    customer.
  • But a better email marketing definition is the
    use of email to develop relationships with
    potential customers.
  •  It is essentially the same as direct mail except
    that instead of sending mail through the postal
    service, messages are sent electronically via
    email.

9
Online Reputation Management
  • Online Reputation Management is an public
    relation activity where we interact with
    potential customer .
  • It helps in brand building, product awareness and
    traffic generation activities.
  • This response activity, forums and blogs also
    build our social presence.

10
Mobile Marketing
  • Mobile Marketing can also be done by sending
    direct text, voice message and picture messages.
  • Mobile Game Marketing play a vital role in mobile
    marketing for various revenue generation cycle.
  • Mobile Application Marketing is method to
    promote products and/or services to enlisted
    potential customer via app install campaign and
    app engagement.

11
Pace Career Academy
  • Pace Career Academy is best institute in Pune lta
    href http//www.pacecareer.in/trainings/digital-m
    arketing/gt Digital Marketing lt/agt Consult for
    corporate training and proffessional courses

12
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