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5 Ways Web Design Impacts Customer Experience


Web design is one of the most important parts of any Internet marketing strategy. It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success. But, how dramatically does it actually impact your bottom line? In this post, we’ll take a look at five major aspects of web design and how you can improve all of them. – PowerPoint PPT presentation

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Title: 5 Ways Web Design Impacts Customer Experience

5 Ways Web Design Impacts Customer Experience
Web design is one of the most important parts of
any Internet marketing strategy. It has a huge
impact on the digital customer experience in
several different ways. Your sites aesthetics,
usability, any other crucial factors are
essential to your companys long- term online
success. But, how dramatically does it actually
impact your bottom line? In this post, well take
a look at five major aspects of web design and
how you can improve all of them.
1. Appearance
  • Web design most obvious impacts your sites
    appearance. You choose how your site looks,
    which plays a huge role in your companys first
    impression on new online visitors.
  • Often, youll hear marketing experts (including
    us) talk about web design in two extremes Older
    websites that look like they were made in 1996
  • Newer, sleeker websites that adhere to modern web
    design standards
  • Many websites fall between those two options, but
    they represent opposite ends of a spectrum.
  • Its possible to have a site somewhere in the
    middle one that looks attractive, but maybe it
    was last updated on 2007.
  • Regardless of how your site looks, the goal is to
    have it as current and up-to-date with modern
    design trends as you can.
  • Modern web design trends include
  • Responsive design
  • Parallax scrolling
  • Big, bold fonts
  • Eye-catching hero images
  • Multimedia
  • Responsive design means using code on your
    website that makes it look and function the
    same, regardless of the device someone uses to
    access it.
  • So whether someone comes to your site from a
    smartphone or a desktop computer, theyll get a
    great experience and find the information they
  • Parallax scrolling means overlaying two visual
    elements on a page and moving them at different
    speeds as someone scrolls.
  • Then, when someone looks through a page on your
    site, theyll get a cutting-edge visual
    experience that keeps them engaged and reading.
  • Big, bold fonts have been in vogue for a few
    years now. Essentially, the concept refers to
    using sans-serif typefaces that are easy to read
    on screens.

Eye-catching hero images are giant, full-width
graphics at the top of articles that give you a
summarizing visual representation of the text
below. They got the name hero because these
images champion the article with which theyre
associated. Theyre great for generating clicks
for social media, and theyre ideal
introductions to concepts on your site. Last,
multimedia refers to images, videos,
interactives, and other visual elements that help
break up text and educate your
visitors. Multimedia is fair game for just about
any page on your site from a blog post to a
100-page downloadable guide. When you include
it, you make your content much more scannable,
engaging, and enjoyable for readers. But this
all has to do with your sites appearance. Web
design impacts a lot more than just how a
website looks.
2. Professionalism
  • Professionalism refers to the impression you make
    on your sites visitors before they ever start
    reading your site.
  • When someone arrives on your site, you want them
    to understand that youre a modern, respectable
    business. This impression is largely based on how
    your web design represents you.
  • Several web design elements contribute to
    professionalism, including
  • A culture page
  • Photos of staff
  • Customer results

A culture page is part of your site thats
exclusively dedicated to talking about your
companys approach to daily operations. Do you
have certain values at your company? Do you
maintain certain traditions? Do you celebrate
anything unique? These are all great additions
to a culture page since they show what your
company does besides work. Even your customers
will be interested to see that your employees are
happy. Speaking of employee happiness, photos of
staff can also go a long way in reinforcing
professionalism. Whether you choose to show them
together at a happy hour or hard at work is up to
you. Either way, youre adding faces to your
business that shows visitors youre more than a
brand name youre a thriving company. Last, you
can showcase customer results. If you can
quantify your work in any way even if its how
many air conditioners you repaired last year
you can highlight that information on your
site. This demonstrates professionalism because
it shows that you have your customers in mind,
even those who havent converted yet. Visitors
who see that will understand that youre a
customer-focused business that values itself in
terms of what you can deliver. Still,
professionalism needs another element that web
design can offer and its essential no matter
what kind of business you own.
3. Clarity
  • Clarity means designing your website so visitors
    can find what they want as quickly as possible.
  • Most often, this means improving your navigation.
    Intuitive and familiar navigation styles allow
    your visitors to quickly find the information
    they want.
  • Today, navigation comes in a few well-known
  • Breadcrumb
  • Drop-down menu
  • Breadcrumb navigation is inspired by the story of
    Hansel Gretel.
  • Whenever someone clicks to a new page, your site
    automatically adds their previous page to a
    navigation bar. Then, a user can click back to
    that page in an instant if they want.
  • A drop-down menu lets someone hover their cursor
    over a menu title and see the pages that
    category contains.
  • Then, they can click on the page that interests
    them to get the information they want.
  • These navigation strategies can work together,
    too. Your home page can use drop-down menus, and
    once someone clicks to a new page, you can use
    breadcrumb navigation on that page to let users
    go back to where they were.
  • Naturally, you have lots of other options for
    navigation. But these are the two most popular
    and useful in the web design world.

4. Load time
Load time refers to how long someone has to wait
for a page on your site to display on their
  • Load time is a major Google ranking factor, and
    its become crucial to online success as more
    consumers move toward using the Internet on
    mobile devices.
  • The modern Internet user is concerned with
    websites that load in the blink of an eye and
    more importantly use minimal data.
  • So how can you reduce your sites loading time?
  • Optimize image sizes
  • Remove auto-play multimedia
  • Use white space
  • First, you can optimize image sizes on your
    website to make sure your site loads as quickly
    as possible.
  • To do that, use .jpg files for your images. This
    is the best way to show high-resolution photos
    or graphics while minimizing the size of the
  • Next, you should remove auto-play multimedia like
    video and audio.
  • That means your users wont use big chunks of
    their mobile data when they go to your site on
    their smartphones.
  • Plus, auto-play multimedia is an irritating way
    to promote content anyway. Most users will leave
    your page if they get there and theres
    automatically a video in their face.
  • Instead, make your multimedia require manual
    activation on every page. Last, you can use
    white space more frequently to reduce data
  • White space is any unused space on your pages. No
    text, no images, no videos nothing.
  • White space spreads out your text and elements to
    make them easier to see, especially for mobile
  • This makes it easier for visitors to understand
    everything on a page so they dont have to
    re-read content.

5. Conversions
  • Conversions are arguably the most important part
    of web design.
  • After all, your business wont thrive online
    without them.
  • Web design can impact conversions in a thousand
    different ways, and theyre all important, but
    these three are some of the most impactful
  • Color
  • KISS principle
  • Faces
  • Color sounds general, but in web design, it
    refers to a color scheme that intelligently uses
    contrast to highlight selling propositions.
  • So if your site uses a cool color scheme, use
    warm colors like red or yellow for your calls to
    action. That helps them stand out so people can
    find them more easily and convert.
  • The KISS principle is an acronym for Keep It
    Simple, Stupid.
  • The idea is that simpler designs are better
    designs. When you have an easy-to-follow,
    organized website, you make it that much easier
    for visitors to convert.
  • You dont need loud backgrounds, or showy
    graphics to sell your company online its
    actually better to stay simple.
  • Last, faces may sound a little odd as a web
    design principle. But the idea is that human
    faces help visitors relate to your business.
  • You could use stock images, but this works best
    when you use your own staff.
  • Essentially, you show someone the human side of
    your company to make them feel more comfortable
    contacting you.

It may not sound like much, but that goes a long
way in establishing trust, fostering a positive
relationship, and eventually earning a new
customer. By using all three of these concepts
at once, you make your site much more efficient
at earning new customers. ABOUT US- Trusted
Web is an SEO and Web development outsourcing
company headquartered in Ahmedabad,
India. Trusted Web is founded by a group of
Marketing web development experts who have
been working in IT outsourcing industry around 15
years in India. While working with multiple
clients and hundreds of projects we have learnt a
lot about customers needs, expectations and
challenges. And we wanted to help them work more
effectively by providing flexible yet high
quality service which would leverage IT potential
of India, assure skills and quality. That is why
Trusted Web was born. Contact us- Trusted Web
Service Ahmadabad, Gujarat, India. Phone No
09904268931 Email Id support_at_trustedwebservice.co
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