Digital Out of Home Market – Growth Opportunities and Challenges 2017-2024

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Digital Out of Home market - Business and
Innovation Trends 2017-2024 Global Market
Insights, Inc.
Fuel Cell Market size worth 25.5bn by 2024
Low Power Wide Area Network
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Overview of Digital Out of Home Market

• North America holds the largest share in the
  digital out of home market due to its highly
  stable economy and fast adoption of latest
  advanced technologies. Rising demand for
  efficiency and accuracy in the retail domain
  coupled with the changing lifestyle of
  individuals in urban areas is driving the
  regional demand. Moreover, Asia Pacific is
  anticipated to witness the fastest growth in the
  digital out of home market over the forecast
  timespan. It can be attributed to its increased
  adoption in the financial services insurance,
  banking, transport, entertainment, and retail
  sectors.
• (DOOH) Digital Out of Home Market size is
  anticipated to witness growth over the forecast
  timespan owing to enhanced technological
  revolutions in display technologies. Interactive
  and intuitive nature of touch screen displays is
  improving the customer buying experience and
  reducing the time consumption. Technologically
  advanced displays also provide improved viewing
  experience, thereby increasing the customer
  engagement. Digital out of home displays grabbing
  more attention than traditional printed media, is
  a major factor propelling the digital out of home
  market growth.

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• Growing utilization of commercial displays in the
  advertising sector is projected to fuel the
  digital out of home market growth. The growth can
  be accredited to the availability of relatively
  low cost of digital displays. Increasing adoption
  of VR and AR, cloud-based platform coupled with
  the growing demand for IoT is anticipated to
  provide significant opportunities to the
  industry. Furthermore, the integration of DOOH
  with VR and AR is helping companies to enhance
  the interactivity and reach of their campaigns.
  Advantages such as flexibility, connectivity and
  enhanced content management offered by
  cloud-based platforms is providing impetus to the
  industry demand.
• Emerging trend of online advertising is a major
  factor restricting the digital out of home market
  growth. Online advertising attracts consumer
  attention through customized advertisements as
  per the viewers choice and helps companies
  target specific audience. Moreover, involvement
  of large number of devices in the system requires
  smooth operability for enhanced functioning. Lack
  of interoperability standards between devices
  with the requirement of these displays to
  withstand robust conditions is anticipated to
  negatively impact the industry.

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• The digital out of home market based on product
  can be segmented into billboards, street
  furniture, and transit. The billboards segment is
  projected to dominate the market owing to big
  advertising companies with huge marketing budgets
  investing in billboards to attract consumer
  attention. With the technological advancements
  followed by gradually declining prices of digital
  screens, digital billboards are gaining
  popularity across the globe. Billboards installed
  on roads, bridges, bus stops, and the sides of
  buildings ensure enhanced customer engagement,
  which is anticipated to fuel the digital out of
  home market growth.
• Based on application, the digital out of home
  market is classified into indoor and outdoor. The
  indoor segment is projected to witness growth
  over the forecast timespan. With rising consumer
  demand for enhanced displays and viewing
  experience in areas such as healthcare,
  hospitality and retail, a sharp increase in the
  demand for these displays in indoor environments
  is witnessed. The low ambient light in indoor
  environments and the increasing usage of media
  players and projectors further enhances the high
  resolution of these displays.

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• By vertical, the digital out of home market is
  segmented into commercial, infrastructural and
  institutional. The commercial vertical is
  anticipated to hold a major share in the digital
  out of home market owing to rapid infrastructure
  expansions and technological innovations in
  displays. Interactive billboards and kiosks play
  a major role in the healthcare, hospitality and
  retail sectors where high priority is given to
  customer engagement. Moreover, surge in
  utilization of DOOH for displaying visually
  appealing content focused on marketing to
  specific audiences, is a major factor driving the
  digital out of home market growth.
• Key players in the digital out of home market
  include NEC Display Solutions Ltd, Christie
  Digital Systems USA Inc., Scala, Broadsign
  International LLC, Aoto Electronics Co. Ltd, Mvix
  Inc., Deepsky Corporation Ltd., Daktronics, Clear
  Channel Outdoor Holdings Inc and Lamar
  Advertising Company. The industry is currently
  witnessing intensive competition due to the
  presence of large number of players. The players
  are heavily investing on RD and increasingly
  focusing on offering technologically advanced
  solutions to gain eminence. For instance, in
  January 2016, Broadsign International LLC
  partnered with Viadirect to digitize public
  places and enhancing the overall customer
  experience.

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Methodology

• Market
  research reports Key analytical components

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