PPC Training in Chandigarh (7) - PowerPoint PPT Presentation

About This Presentation
Title:

PPC Training in Chandigarh (7)

Description:

PPC Training in Chandigarh provided by CBitss Technologies – PowerPoint PPT presentation

Number of Views:11

less

Transcript and Presenter's Notes

Title: PPC Training in Chandigarh (7)


1
PPC Training in Chandigarh
CBitss Technologies
2
What is Google AdWords?
  • Google AdWords is Google's advertising system in
    which advertisers bid on certain keywords in
    order for their clickable ads to appear in
    Google's search results. Since advertisers have
    to pay for these clicks, this is how Google makes
    money from search. This infographic will help you
    understand how AdWords works, detailing the
    AdWords auction, bidding process and explaining
    important factors like Quality Score and
    cost-per-click. If you're asking "How does
    AdWords Work?" this infographic is for you!

3
Does AdWords work?
  • Depending on the competitiveness of the keywords
    you're bidding for and the relevancy of that
    keyword to real conversions for your company,
    AdWords may or may not work for your business.
    For the most part, we've found that Google
    AdWords is extremely effective for many kinds of
    businesses, as long as they don't waste their
    money on the wrong keywords, or write weak, low
    CTR ads.

4
(No Transcript)
5
How does AdWords bidding work?
  • The actual position of your ad is determined by
    your ad rank (Maximum Bid times Quality Score).
    The highest ad rank gets the 1st ad position.
    Your actual CPC will be determined by the ad rank
    of the next highest ad below you divided by your
    Quality Score. The only exception of this rule is
    when you are the only bidder or the lowest bid in
    the AdWords auction then you pay your maximum
    bid per click! AdWords bidding heavily penalizes
    advertisers who bid with low quality scores.
    Conversely, those with high Quality Scores get
    higher ad ranks and lower CPC.

6
How many times does a Google auction run?
  • The auction gets run billions of times each
    month. The results are such that users find ads
    that are relevant to what they're looking for,
    advertisers connect with potential customers at
    the lowest possible prices and Google rakes in
    billions of dollars in revenue.

7
  • CBitss Technologies
  • Contact Us 9988741983, 9914641983
  • Website -
  • http//cbitss.in/seo-ppc-training-in-chandi
    garh/

CBitss Technologies SCO-23, 24,25, Level 3,Near
Passport office, Sector 34 A, Chandigarh
8
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com