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Top 3 B2B Marketing Priorities for 2018


With the start of 2018, many B2B Marketing companies have set their resolutions, although no one can analyze whether they are in the right direction. Presentation By : www.EpoprtHub.Hk – PowerPoint PPT presentation

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Title: Top 3 B2B Marketing Priorities for 2018

Top 3 B2B Marketing Priorities for 2018
With the start of 2018, many B2B Marketing
companies have set their resolutions, although no
one can analyze whether they are in the right
direction. Having clear marketing goals is a
priority, and your company's survival is quite
evidently linked to your marketing success, and
failure is not a viable option. So, while setting
marketing goals for the year, an excellent place
to start is looking at what other similar
businesses are prioritizing. This New Year, B2B
companies are more focused on content and digital
marketing effectiveness, lead generation,
customer understanding, and differentiating their
brands in the marketplace. What's most important
is to see how these priorities match up with your
company's goals.
Priority 1 Improving Content Marketing
In 2018, for 77 of marketers, improving content
marketing effectiveness is their top B2B
priority. According to the Content Marketing
Institute, 88 of B2B Marketers believe content
marketing is an essential part of their
organization's marketing strategy. The question
here is, how a company can improve its content
marketing effectiveness. You should ensure that
you're prioritizing your content efforts on the
types of offers that are most successful in your
markets at the right time, to the right
persona, in their buy cycle.
These are the most used CTAs, which most B2B
businesses need to focus on to improve their
content marketing effectiveness.
Priority 2 Designing and Executing Digital
Marketing Tactics
When digital marketing tactics are executed
successfully, your lead generation tactics will
be more efficient automatically. The current
trends of digital marketing for B2B
companieslike marketing automation, content
marketing, content personalization, and LinkedIn
marketingwill facilitate in prioritizing your
company's efforts. To set goals accurately, it's
best to look at analytics from your own company's
marketing performance, but these industry
standards can only provide some guidelines to get
you started. Try to examine and find out how are
people finding your company? Findings show that
customers are researching using various search
engines, website referrals, customer reviews and
case studies, whereas few others are also
searching using blog posts, social and mobile and
all this much smaller. Smart B2Bs will adjust
their goals and priorities accordingly.
Priority 3 By Managing Lead Generation
Activities Effectively
B2B leads often have a more extended lifecycle
than B2C consumers, so B2B companies have the
edge over them and tend to work harder to make
sure their leads are engaged and nurtured through
the entire process. On average, B2B researchers
do 12 searches before engaging on a specific
brand's site and answer all these questions
regularly Are you catering to your customers
needs and expectations at every step of the
process? Do your marketing goals reflect how
customers interact with your brand?
Applying all these priorities will lead them to
the next marketing priority.
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