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The Value of Creativity in Business Analysis


The data-driven, process-oriented business world can leave creativity behind. Creativity is in fact a business transformation tool and a business strategy tool. – PowerPoint PPT presentation

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Title: The Value of Creativity in Business Analysis

The Value of Creativity in Business Analysis and
  • Quite often in the business world of hard-nosed,
    data-driven and logical analysis, creativity can
    be left behind. Many see it as too unstructured,
    or right brained with a lack of rigor and
  • What if there was a way to combine logic,
    process, structure AND creativity? Well there are
    in fact many business analysis and ideation tools
    that facilitate this combination, but one the
    team at Expert Toolkit like in particular is the
    Six Thinking Hats Method, created by Edward de

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What is creativity and why is important in
  • Simply put, creativity helps generate fresh ideas
    and innovative solutions for business problems.
    In this context, creativity is critical.
  • Creativity is in fact a business analysis tool, a
    business problem solving tool, a business
    transformation tool and a business strategy tool!
  • But creativity doesnt come simply by blocking
    off some time in the calendar and hopping into a
    meeting room with a whiteboard and some colored

  • Being truly creative requires focused attention
    to get the mind to think differently than it
    typically does during a normal business day.
  • Just trying to be creative isnt usually very
    successful either. The mind wants to think the
    way that it normally thinks.

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  • A creative technique that is familiar to us all
    is brainstorming, but there are many others. The
    most powerful creative techniques, used by high
    impact business advisors utilize deliberate
    methods to generate different thinking and
    breakthrough ideas. Proficient practitioners of
    creativity in the workplace also know how to
    utilize creative environments and special-purpose
    events to drive business problem solving,
    creative solutioning and idea generation.
    Ultimately, the goal of a good business analyst,
    management consultant or strategic business
    advisor is to have a variety of creativity tools
    and techniques to draw upon. This provides
    flexibility to pick the approach most suited to
    the situation and problem being solved.

Introducing the Six Thinking Hats Method
  • The Six Thinking Hats Method is a powerful
    business analysis tool for problem solving and
    idea generation. It is a workshop-oriented method
    that requires individual participants to think
    and perform in a certain way (based on the hat
    they are "wearing") to help explore issues
    creatively, objectively and from many pre-defined
    perspectives. To use the method, colored
    "thinking" hats are allocated to individuals who
    are then asked to think about the issue with that
    specific hat on. The hats are

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  • White Information and data focused
  • Red Based on feelings, intuition, hunches and
  • Black Cautious, judgmental, critical
  • Yellow Optimistic, positive, glass half-full
  • Green Generator of creative energy, ideas,
  • Blue Process-oriented, keeping the creativity

What are the benefits of the Six Thinking Hats
  • The technique has many benefits and it is very
    effective at overcoming the typical blockages
    experienced in business problem solving
  • It is great at stopping persistent negativity
    that can exist within organizations or programs.
    The "black hat" dominates many environments - Six
    Hat Thinking gives voice to the other 5 hats

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What should you watch out for?
  • It is very effective at legitimizing creative
    thinking time. It is highly creative, but it
    comes with structure and process which can make
    it feel appropriate in a business environment
  • It helps separate ideas from people. This can
    encourage individuals to give credit to the ideas
    of other people and groups to willingly adopt the
    ideas of individuals.

Like any business analysis tool or method, Six
Thinking Hats has its limitations that need to be
  • It can be fun, but sometimes participants can
    start to think of it too much like a game and it
    loses the seriousness of the problem or the
    objective being addressed
  • To use the technique optimally, rotate the hats
    amongst individuals and resist the urge for any
    one person to always secure their preferred hat

  • It can take time for an organizations culture to
    accept the use of formal creative techniques.
    Watch out for resistance and perhaps start
    exploring the use of the tool with smaller, more
    experimental teams.

When to use it?
  • The Six Thinking Hats Method can be used
    regularly and as a one off in challenging
    situations. A good example of its use in a
    systematic, regular fashion would be the
    structured, consistent application of the
    technique in the early-stages of the product
    development process. It can also be used within a
    normal meeting to improve the quality of output.
    Try asking either the team or an individual to
    put on one hat at a time and seeing what emerges!

  • Go ahead, try it out. Watch your business problem
    solving and business analysis endeavors become
    more effective when you leverage some structured

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