Customer Analytics - Breaking the barriers of conventional marketing - PowerPoint PPT Presentation

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Customer Analytics - Breaking the barriers of conventional marketing

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Marketing analytics is an extensive spectrum. It ranges from simple calculations to gathering sophisticated data. Customer analytics is a prolific facelift to the conventional marketing analytics and practices, which delves deep into customer behavior. – PowerPoint PPT presentation

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Title: Customer Analytics - Breaking the barriers of conventional marketing


1
Customer Analytics
  • Breaking the barriers of conventional marketing

2
  • Marketing analytics is an extensive
    spectrum. It ranges from simple calculations to
    gathering sophisticated data. Customer analytics
    is a prolific facelift to the conventional
    marketing analytics and practices, which delves
    deep into customer behaviour.
  • The evolution of customers and their
    ease-of-access to any sort of information, has
    made them customer analytics a major part of
    marketing and management game plans. The digital
    age has transformed customers into a
    well-connected and aware set of individuals with
    knowledge in the prospects of business and the
    sell that comes along What should I buy? Where
    should I buy? Why should I buy? How should I buy?
    How much do I pay? Such unknown choices and
    preferences of the customers are best brought to
    spotlight through customer analytics.
  • The prominence of passive methodologies that
    had aided marketing is being bettered by
    state-of-the-art customer analytics. Every
    trivial piece of customer data can be used to
    study their consumer behavior. Todays customer
    analytics platforms make use of the existing
    customer interactions with brands, to develop a
    marketing model for the customers.
  • Customers history of engagements with the
    brand, their behavior patterns and
    shopping/lifestyle preferences, all are put in
    the right mix to provide a customer analytics
    tool that revolutionizes customer experience for
    the existing customers of a brand.

3
Amplifying the customer metrics
  • Customer analytics tools are available as cloud
    services that serve across various channels.
    There are multiple customer analytics cloud
    providers, who can help the CMOs harness the
    potential of customer insights but Xerago is one
    of a kind, whose customer analytics and marketing
    automation platforms leverages technology to
    establish customer value at all possible avenues.
  • Xeragos Customer Value Maximization platform
    puts customers at the forefront to develop a
    lasting relationship with the customers. Being
    the inventors of the concept of Customer Value
    Maximization, the benefits offered by Xerago
    encompass solutions to bring about customer
    value, satisfaction and loyalty.

4
Creation of Customer Personas
  • The Customer Value Maximization platform helps
    you create comprehensive customer profiles based
    on their past interactions with your brand.
  • The customers nuances and purchasing patterns
    are carefully collected and studied by the CVM
    cloud platforms predictive algorithm. The
    algorithm is highly efficient at the
    customer-level and is second to no analytical
    platforms.
  • By referring to these personas, marketers will
    know how to approach the respective customers, in
    accordance with their preferences retrieved from
    Xeragos CVM platform.
  • Relevant products and services can be offered to
    the customers, based on their individual
    interests and popular choice.

5
Anticipatory approach to customer needs
  • It makes ample sense to make use of the Customer
    Value Maximization tool for marketing, because
    the customer analytics are compiled by a set of
    fact-based decisions. Since the fact-based
    approach is based on customer facts and
    customer-business interactions, the predictive
    algorithm can anticipate customer requirements at
    a high rate of accuracy.
  • With reliable customer insights at your
    fingertips, the CVM platform can prompt and
    curate timely products/services to offer the
    customers. An anticipatory approach as such also
    promotes customer rapport and holistic value to
    both customers and the business.
  • Every move you make with the aid of the Xerago
    Customer Value Maximization platform is an
    opportunity to expand the perceived value of
    customer satisfaction, customer experience and
    customer loyalty.

6
Xeragos CVM platform
  • While there are numerous marketing automation
    platforms that are involved in customer
    analytics, Xeragos CVM platform is a unique
    proposition. It maximizes customer value in
    real-time and also provides a fluid omnichannel
    platform for the customers to engage, to enhance
    customer experience. Treating the existing
    customers to pro-active marketing methodologies
    is the way forward in a competitive business
    playground and Xerago helps realize exactly that.
    Schedule a Demo with Xerago's Customer Value
    Maximization platform and expand the horizons of
    a customer-centric approach to earn invaluable
    monetary metrics to your business, through your
    existing clients.

7
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