Functions of marketing management in an organization | MBA Distance learning in marketing - mitsde

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Functions of Marketing Management in an
Organization

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Functions of Marketing Management in an
Organization

• Management is the art of getting the requisite
  work done efficaciously. It includes planning,
  organizing, staffing, directing, and controlling
  to ensure proper functioning of an organization.
• Whereas, marketing refers to ascertaining and
  transmuting consumer needs into goods and
  services. Hence, Marketing Management is the
  process of managing the marketing activities of
  any firm.
• Managing various aspects of the market such as
  branding, labeling, advertising and other
  promotional activities comes under Marketing
  Management.

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1.  Setting the objectives of marketing

• Every organization has its goals and objectives.
  Marketing objectives include the goals that a
  company wishes to achieve through its marketing.
• These objectives should be in coherence with the
  overall objectives of the organization. The
  objectives can be long-term or short-term
  depending upon the type of marketing.
• Through proper management of marketing, the
  marketing objectives of the organization can be
  achieved easily.

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2. Planning

• Once the marketing objectives are set, the next
  step is to formulate a roadmap that would be
  followed to achieve these objectives.
• The organization plans the ways and formulates
  strategies, and devices policies and procedures
  to achieve the set of goals.

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3. Organizing

• Organizing refers to the process of
  implementation of the plan. It includes
  identifying and grouping the activities that
  contribute to the achievement of the
  organizations marketing goal.
• In marketing management, organizing refers to the
  way the functions of management are organized so
  that every function when performed contributes
  fully to achieve the objective.
• It includes all the obligations, supremacy and
  responsibilities of those working in the
  marketing team.

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4. Staffing

• Staffing is the process of hiring the required
  and skilled personnel to pack the positions in
  the organizations.
• For managing the market, skilled workers are
  selected and placed in those positions in which
  they best fit in.
• The HR and the market manager together select the
  personnel and they are then trained so that the
  company can gain maximum benefit from them.

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5.  Directing

• It is obligatory to supervise as it ensures that
  the workers are working efficiently towards the
  achievement of the goals.
• Hence, through directing the personnel, new
  markets can be developed and employees are
  motivated to work with their best efforts.

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6.  Controlling

• The process of comparison of the planned
  activities of marketing with the results and then
  rectification is referred as controlling.
• Hence, for controlling, the standards must be set
  and the actual performance should be compared to
  find defects or flaws.
• Then, the corrective action can be taken.

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7.  Evaluation

• t involves analyzing and evaluating the
  productivity of marketing campaigns as well as
  evaluating the performance of the employees.

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Summary

• These were the functions of marketing management.
  Every company nowadays seeks for marketing
  managers. Thus, candidates who undergo marketing
  management courses have a promising career. But,
  apart from theoretical know-how, a case study
  based approach and skill-oriented study is also
  required to excel as a marketing manager. This is
  provided by MITSDEs PGDBA in Marketing
  Management. This value-added course has the study
  material prepared by the industries experts so
  along with the theoretical knowledge students
  also get a chance to learn different case studies
  and know-how.