Hottest Logo Design Trends That Will Dominate in 2018

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Hottest Logo Design Trends That Will Dominate
in 2018
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• Logos are a graphic extension of the internal
  realities of a company. - Saul Bass
• The logo design industry keeps changing at a
  lightning speed. What might be trendy years ago
  might not be even a thing today. Logos serve as a
  symbol for businesses. With changing times, logo
  design trends have also changed. Here are some of
  the hottest logo design trends that are likely to
  dominate in 2018

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A Creative Typography

• A picture made of words can have a tremendous
  reach across your target audience. Logos in which
  text combines with beautiful images are highly
  enticing. Logos can be a mixture of icon and text
  like Apple and Windows, among others. You could
  use various types of typography in your logos
  such as messy font types logos, split fonts (i.e
  fonts that are split in between or missing an
  element in itself), or others to create an
  interesting, unique, and engaging logo. Also, you
  could use handwritten fonts in designing logos
  for fashion and boutique stores, personal blogs,
  or food stores to make a personal connection
  between you and your audience. Various patterns
  could also be used in typography. They are
  pleasant on the eyes and have meanings behind
  them. Hence, they provoke viewers involvement as
  users try to find meanings behind patterns. Some
  examples of brands that use creative typography
  are Disney, Coca Cola, FedEx, Amazon.

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Fade Effects

• Using fade effects in logos is getting popular.
  However, professional web development agencies in
  India suggest using fade effect logos only in a
  digital space as it can make your brand look
  original. But, the same isnt advisable on a
  print medium. Fade effect logos can create a
  strong brand presence and leave your users with a
  sense of curiosity to make them explore whats
  beyond those faded letters.

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Bold and vibrant color patterns

• Bold and bright color combinations are used to
  represent energy and excitement. Also, they are
  used to add an element of fun. You can make cool
  visual logos by experimenting with bold color
  combinations. But, make sure that the colors
  should be well balanced and should compliment
  your logo. Some examples of brilliant logos that
  use bold and bright hues are Mac Donalds, 14
  Islands, Petals, etc.

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Geometric Lines and Shapes

• Geometric patterns have always been seen in logos
  since long and they are loved for their clean
  distinct look and timelessness. This is a trend
  which has gained immense popularity lately and
  continues to do so. Choose a geometric pattern
  that should compliment your logo better. You can
  form interesting patterns using geometric lines
  or can even layer different shapes together, play
  with curves, lines, etc. Geometric pattern logos
  can be concise, memorable and self-contained
  branding elements. Some examples of logos that
  make use of interesting geometric patterns are
  Chanel, Pepsi, Zendesk, Ubuntu, Nasa.

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Responsiveness in logo design

• Logos should be adaptable to all screen sizes.
  Responsive logos are useful in times when the
  logos are text heavy and difficult to fit in all
  screen sizes. They show impressive attention to
  detail. While designing a logo, make sure it
  looks good on all screen types and sizes.

Monogram logo designs
Combining monogram initials to represent a brand
have been seen for a long long time. Or
characters that convey the bra000nd story. Pair
up the right typography with an appropriate
character or monogram letters with stunning
colors to get creative logos. Examples of brands
using monogram letters or characters in their
logo designs are Nibble, Linkfire, Crytotalker,
Sleepy Panda.
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Simplistic letter logos

• You can make a logo from your business initials.
  However, be wary of over simplistic letter logos
  as you could find innumerable logos out there
  which would be with the same initials as yours or
  that might look very similar to yours. It should
  be unique and relevant to your brand. Examples of
  brands that use simple letter logos are Birdhouse
  Books, French Bakery, Bluebox, Jacquard, etc.

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Gujarat, India - 380015
http//e2logy.com/ sales_at_e2logy.com
91 7926762385
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