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Hottest Logo Design Trends That Will Dominate in 2018

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The logo design industry keeps changing at a lightning speed. What might be trendy years ago might not be even a thing today. With changing times, logo design trends have also changed. Here are some of the hottest logo design trends that are likely to dominate in 2018.For more details visit at – PowerPoint PPT presentation

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Title: Hottest Logo Design Trends That Will Dominate in 2018


1
Hottest Logo Design Trends That Will Dominate
in 2018
2
  • Logos are a graphic extension of the internal
    realities of a company. - Saul Bass
  • The logo design industry keeps changing at a
    lightning speed. What might be trendy years ago
    might not be even a thing today. Logos serve as a
    symbol for businesses. With changing times, logo
    design trends have also changed. Here are some of
    the hottest logo design trends that are likely to
    dominate in 2018

3
A Creative Typography
  • A picture made of words can have a tremendous
    reach across your target audience. Logos in which
    text combines with beautiful images are highly
    enticing. Logos can be a mixture of icon and text
    like Apple and Windows, among others. You could
    use various types of typography in your logos
    such as messy font types logos, split fonts (i.e
    fonts that are split in between or missing an
    element in itself), or others to create an
    interesting, unique, and engaging logo. Also, you
    could use handwritten fonts in designing logos
    for fashion and boutique stores, personal blogs,
    or food stores to make a personal connection
    between you and your audience. Various patterns
    could also be used in typography. They are
    pleasant on the eyes and have meanings behind
    them. Hence, they provoke viewers involvement as
    users try to find meanings behind patterns. Some
    examples of brands that use creative typography
    are Disney, Coca Cola, FedEx, Amazon.

4
Fade Effects
  • Using fade effects in logos is getting popular.
    However, professional web development agencies in
    India suggest using fade effect logos only in a
    digital space as it can make your brand look
    original. But, the same isnt advisable on a
    print medium. Fade effect logos can create a
    strong brand presence and leave your users with a
    sense of curiosity to make them explore whats
    beyond those faded letters.

5
Bold and vibrant color patterns
  • Bold and bright color combinations are used to
    represent energy and excitement. Also, they are
    used to add an element of fun. You can make cool
    visual logos by experimenting with bold color
    combinations. But, make sure that the colors
    should be well balanced and should compliment
    your logo. Some examples of brilliant logos that
    use bold and bright hues are Mac Donalds, 14
    Islands, Petals, etc.

6
Geometric Lines and Shapes
  • Geometric patterns have always been seen in logos
    since long and they are loved for their clean
    distinct look and timelessness. This is a trend
    which has gained immense popularity lately and
    continues to do so. Choose a geometric pattern
    that should compliment your logo better. You can
    form interesting patterns using geometric lines
    or can even layer different shapes together, play
    with curves, lines, etc. Geometric pattern logos
    can be concise, memorable and self-contained
    branding elements. Some examples of logos that
    make use of interesting geometric patterns are
    Chanel, Pepsi, Zendesk, Ubuntu, Nasa.

7
Responsiveness in logo design
  • Logos should be adaptable to all screen sizes.
    Responsive logos are useful in times when the
    logos are text heavy and difficult to fit in all
    screen sizes. They show impressive attention to
    detail. While designing a logo, make sure it
    looks good on all screen types and sizes.

Monogram logo designs
Combining monogram initials to represent a brand
have been seen for a long long time. Or
characters that convey the bra000nd story. Pair
up the right typography with an appropriate
character or monogram letters with stunning
colors to get creative logos. Examples of brands
using monogram letters or characters in their
logo designs are Nibble, Linkfire, Crytotalker,
Sleepy Panda.
8
Simplistic letter logos
  • You can make a logo from your business initials.
    However, be wary of over simplistic letter logos
    as you could find innumerable logos out there
    which would be with the same initials as yours or
    that might look very similar to yours. It should
    be unique and relevant to your brand. Examples of
    brands that use simple letter logos are Birdhouse
    Books, French Bakery, Bluebox, Jacquard, etc.

9
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Contact Details
E2logy Software Solutions Pvt. Ltd. Ahmedabad,
Gujarat, India - 380015
http//e2logy.com/ sales_at_e2logy.com
91 7926762385
10
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