Importance Of Mobile App For E-Commerce

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Importance of Mobile App For E-Commerce

• E-Commerce businesses that have not created a
  mobile app for e-commerce are in the dust or very
  soon will be. Thats because if you do not shift
  to m-commerce you are missing out on are missing
  out on an immensely large chunk of customer base.
  So what is m-commerce?

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Importance of App For E-Commerce
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Importance of Mobile App For E-Commerce
To boil it down to the very basics, mobile
commerce (m-commerce) is electronic sales and
commerce in other words, e-commerce using
wireless handheld electronic devices such as
smartphones and tablets. To be clear, m-commerce
is not a separate entity from e-commerce
instead, it s a more specific sub-group of
e-commerce transactions that involve the use of
smartphones and tablets, instead of desktop and
laptop computers.
The harsh truth is that if you don t cater to
your customers and create a mobile app for your
e-commerce business chances are high that your
business will perish. The pleasant truth is that
creating a mobile app for e-commerce is far
easier than people perceive it to be.
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(1) Customization Options

• For any e-commerce business, a major challenge is
  to provide an excellent user experience within
  the mobile app. When a user downloads a shopping
  app, they look for seamless navigation,
  personalization, and a hassle-free experience.
  Therefore, it is vital to make the user
  experience as engaging and interactive as
  possible. Your app should include key
  customizable features that align with user needs
  and preferences, building a strong relationship.

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(2) On-boarding Should Be As Simple As Pie
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On-boarding Should Be As Simple As Pie

• For any mobile app developer, getting the users
  on-board in a seamless way is one of the most
  critical components. Minimalistic design,
  intuitiveness, and the personalization make
  on-boarding as easy as possible. The app should
  welcome your users with a philosophy of what your
  brand is all about, followed by presenting a
  range of interactive features. It is integral to
  keep the design really simple and neat, so that
  your users are not put off. Right from
  registering and signing up for checkout and
  online payment, everything should be streamlined
  and extremely simple.

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(3) Simple and Precise Navigation
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Simple and Precise Navigation

• While creating an e-commerce mobile app, one of
  the vital things to consider is the content and
  screen size. Since mobile display screens have
  limited space, it is important to ensure that the
  app and its content do not appear crammed up on
  the device. So, designing a simple and
  uncluttered layout is crucial. It should deliver
  seamless navigation and display your brand or
  products in the most impressive manner. A
  responsive design is the best solution, which
  automatically fits into any screen size and
  resolutions, and renders an immersive experience.

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(4) Simple Registration and Instant Information
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Simple Registration and Instant Information

• Most consumers are not fond of filling out long
  registration forms or forced social login to sign
  up. There are many apps that ask a lot of
  information up front to get you registered. Trust
  me, people rarely prefer such apps. Making the
  registration process easy is bound to improve
  your bounce rate and garner you a multitude of
  customers.

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Thank You