Important Key Points of Social Media Management by F5 Buddy

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Social Media Management
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Key Points
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Social Media Management?
Social Media Marketing is a form of online or
internet marketing that uses social networking
websites as a marketing tool.
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Its Objective?
To generate content that users will want to share
across online platforms
Advantages
It is a relatively inexpensive means of marketing.
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ALS Ice Bucket Campaign
Campaign Generated Over a 100 million
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Key Components of Social Media Marketing

• SMO (Social Media Optimization)
• Social CRM (Customer Relationship Management)
• Selection Setting up of Various Social Media
  Platform
• Metrics, Measurement and Analytics

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Content is Key

1. Form and Context are the two attributes of
   content.

Context Form
Context is basically the company voice. Should the content be funny, serious, educational or detailed? Form is how the content should be presented. Via text, images, video etc?

1. Staying Current and Relevant

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Social Media Platform
A social media platform is a tool that allows
users to build and promote community engagement,
conversation and share user generated material.
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Each platform was build to serve a unique purpose.
Friendly Interaction
Professional Interaction
User Opinion
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Creating Contagious Social Content

• Appeal to your audiences motivation to connect
  to each other, and not just with your brand.
• Tell a story comparethemarket.com is an
  insurance comparison website. Their highly
  successful Compare the Meerkats campaign.

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1. Keep your message simple
2. Appeal to positive emotions like inspiration,
   illumination or amusement to build a positive
   brand connection
3. Include visual and video content

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Facebook Marketing
Facebook has three tools
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Pages

• Facebook pages are similar to profiles, but for
  businesses, organizations, and public figures.
• Users can Like a page, which means theyll
  automatically receive updates from that page in
  their news feed.
• Advantages Pages are free and easy to set up.

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• Every photo or video you post has a caption.
• Try adding a photo and include a link in the
  photo description. This is the most effective way
  to ensure traffic to your website.
• Another way to increase site activity is to pick
  the right thumbnail for a link.

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• If you need a certain post to get more
  attention, there are two things you
• can do.
• Pin the post to your page

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• Post Schedule

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• Boost and sponsor your post

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• Boosting and analysis of post performance

The good thing about this data is that it can
immediately be sorted based on age, gender,
geographical location, time and other relevant
categories. This provides a convenient way to
quickly analyze and optimize your posts by
customizing it for maximum effectiveness.
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• NOT guarantee likes or shares. It only increases
  the reach of a particular post.
• At the end of the day, your content still needs
  to be top notch if you want the reach to give
  rise to positive returns.
• On clicking the Boost option, you get three
  choices

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• Pricing Option

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• Example

For Scyther, you can choose a particular
location, say a metropolitan city like Mumbai
with a large upscale grooming market, target only
men between the ages of 18-40 who have an
interest in the categories of personal
grooming, Shaving, Razor, Beard.
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With these categories, you can get a reach of
nearly 6000 people for a budget of 1,000 per
day. This is potentially the most economical way
of getting your content out there and ensuring
that people are aware of and are interested in
what you have to offer. Even if your turnover is
low and only 5 people respond to the advert and
decide to purchase products from Scyther, say for
300 each, thats still a profit of 500 you get
to make. Thank you, Zuckerberg.
Beware though, excessive boosting of posts, or
boosting of the wrong posts may lead to the page
being classified as spam, which is something we
dont really want. Play it safe, and this is a
sure way of increasing page support and building
a larger fan base.

• Advantages Ads have powerful targeting
  parameters.
• Disadvantages Ads can get expensive, depending
  on your goals.

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Facebook groups are similar to discussion forums,
but with additional features that pages and
profiles have (like a wall). You can create
groups related to your industry or product
offerings as a way to reach out to potential
customers.

• Advantages Groups are free and have high
  levels of engagement.
• Disadvantages Groups can be very time
  consuming.

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When Is The Best Time To Post On Facebook?
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• Importance of HashTag ()

• Using a hashtag helps you reach your target
  audience and likewise makes it easier for others
  to find your information.
• Tools Track your the performance of your hashtags
• keyhole.co
• hashtagify.me
• hashtags.org/ and many more

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Twitter Marketing Essential Profile Elements

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Followers Ways of increasing the number of
followers

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Marketable Content

Twitters iconic 140-character limit for tweets,
but test means that a small group of Twitter
users will now get 280 characters per tweet
instead of the traditional 140 characters.
Videos, Images, Texts, Quotes. Schedule tweets.
Commonly available tools such as Buffer,
Hootsuite or SproutSocial can be used to do this
effectively.
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How to Get Your Hashtag Trending

• First create one that encourages people to talk,
  and has a far reach. Eg NewHarryPotterBooks,
  RuinAMovieQuote
• Moving on to timing
• Creating a Conversation
• Contest

SocialSprout, a tool that allows you to keep
track of the number of tweets sent out and the
number of conversations that took place around
your hashtag.
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Twitter Moments

• Twitter Moments enable users to stitch together
  multiple tweets into slideshow-like stories. 

3 ways you could use Twitter Moments

1. Curating tweetstorms A tweetstorm is a series of
   tweets shared in quick succession (usually
   focused on a singular topic).
2. Take followers behind the scenes
3. Creating a product demo

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• You can choose from tweets youve liked (or
  favorited)
• Pick tweets from specific accounts
• Find tweets via a Twitter search
• Add tweets directly using the tweets link.
• How many tweets should you include in a Moment?
• Twitters recommendation is to keep Moments
  around 10 tweets long.

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Important Benefits of Twitter Ads to Grow Your
Business

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When Is The Best Time To Post On Twitter?
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Twitter Analytics

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Instagram Marketing

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What We share on Instagram
How to Write an Instagram Caption

• Your content to be timely, you also want it to be
  engaging
• Consider your captions length. The maximum
  character count for a caption is 2,200
  characters. 
• Call to Action Like, Comment, Share
• Add a link to your bio? Ask your audience to
  check it out. Tp grab more traffic use Shortened
  URL
• Post with GEOTAG Did you know that posts tagged
  with a location see 79 higher engagement than
  posts without one

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How Hashtags Are Used on Instagram

• It into three parts -- top posts, most recent
  posts, and related hashtags.
• Top posts appear at the top of a trending
  hashtag or location feed and feature nine posts
  that have seen a lot of engagement.
• Most recent posts features a live stream of
  every post that has used that specific hashtag in
  chronological order. If youre using a popular,
  trending hashtag, your post will move down the
  cue pretty quickly.
• Related hashtags is a great way to find other
  hashtags people are using to discuss a topic. For
  example, if youre planning on tagging your post
  with coffee, you may want to tag related
  hashtags like latte, cappuccino, icecoffee, or
  coffeebreak to broaden your post reach.

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How to Create an Instagram Marketing Strategy

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How to Convert Instagram Followers Into
Customers

Instagram Analytics Unfortunately, Instagram
does not yet have an in-depth analytics platform
built into the app the same way Facebook does.
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Instagram Advertising

If youve ever set up a Facebook ad, youre
almost there! Even though your ad will run on
Instagram, the setup is all done through
Facebooks ad platform. To begin creating your
ad, select the post youd like to boost in
Instagram or create a new one in Facebook Ad
Manager. If you havent run ads through Facebook
before, youll be prompted to set up an account.
Youll also need to claim your Instagram Business
account to link it to your Facebook page.
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When Is The Best Time To Post On Instagram?
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Linkedin Marketing

• The most common use case is that of working
  professionals looking for jobs, and businesses
  looking to hire.
• Individuals are allowed to have a Personal
  profile page as well as a Company profile page.

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Difference Between Personal profile and Company
Profile

Describes your career history, education,
interests, and other related content you may want
to publish. On Profile pages, other networkers
can provide personal endorsements about the user,
if they have had professional relations with
him/her before and have something positive to
contribute to the users résumé.
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Difference Between Personal profile and Company
Profile

Company Page helps LinkedIn members learn about
your business, brand, and job opportunities. Any
LinkedIn member can follow a Company Page
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KeyPoints

The right keywords should appear on your profile
page, with relevant skills being
highlighted. Company pages, the equivalent task
is to build on the products and services,
specialties and more part of the profile.
A great tool for a more reliable and stronger
looking Profile or Company page would be to ask
for a minimum of three recommendations, with a
bulleted list of your skills, strengths and
services that made the job one well done.
Can post updates to their Google page and
Facebook page timeline, they can also do so on
LinkedIn.
When you publish a new post on Pulse, its added
to your LinkedIn profile. This boosts the
attractiveness and authority of your profile, and
helps attract more followers.
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Linkedin Analytics

Analytics feature to see where your marketing
efforts have led you. Track and monitor visitors,
and build on your marketing strategy accordingly.
On the main landing page for your company profile
you will be able to see who has engaged with or
commented on any of your company updates.
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Linkedin Adversting

LinkedIn provides options for paid advertising,
through many mediums and forms.
Business-to-Business Marketing
Great targeting options, including the ability
to target by job title, employer, role, skills,
and interests, and because LinkedIn profiles
contain more detailed and up-to-date
professional information compared to what
people list on their personal profiles on
Facebook.
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Native Advertising

Native advertising is the premium platform that
is employed by larger companies and organisations
with slightly more extensive budgets.
Offers you the option to zone in on certain
professions.
It is also possible to advertise on a cost per
click or a cost per impression basis.
Text Ads
Text ads are slightly more economical, and
targeted towards those on a tight budget.
These advertisements relay text based content
across platforms, again to a specific target
audience as required by the recruiter.
These advertisements are usually used for filling
up openings in jobs or other temporary contracts
which is why this option is offered with the same
cost per click or cost per impression basis as
the Native Advertising option. The adverts placed
through this option tend to be short lived.
However these adverts are displayed only on the
desktop version of LinkedIn and not on mobile
platforms.
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When Is The Best Time To Post On Linkedin?
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Google Plus Marketing

For a business or personal brand that has a
physical location, a Google profile helps
integrate their location on Google Maps. And
since one would want accurate results for Google
search for your business, maintaining an
upto-date profile is a must.
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Google Plus Communities

Google has a feature, Communities, which, as the
name suggests, is online communities devoted to
multiple topics, however niche they might be.
Targeting these communities for marketing
campaigns makes most sense, as you have, at your
fingertips, a group of individuals deeply
interested in the services you are providing.
Feedback from these communities would also be
invaluable, which is why it is best to leverage
their power.
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Google Plus Advertisement

Paid advertisements, called Post ads, are
available to all AdWords advertisers with a
significant number of followers.
So in case you are already paying for a Google
AdWords subscription, creating and maintaining a
Google account would only serve to increase the
potential customer base.
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Features of Google Plus Advertisement

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Promoted Hangouts on Air Automatic Post Promotion
Users take specific actions before, during, and after the broadcast. Automatically promote their most recent Google post, paying only when people engage with the content. And by engagement, they mean total engagement.

Unfortunately, only Google Pages with 1,000
followers can create Post ads, promote Hangouts
on Air and automatic posts.
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When Is The Best Time To Post On Google Plus?
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Youtube Marketing

Setting Up a YouTube Brand Account
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Channel Trailer

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Channel Trailer

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Channel Trailer

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Channel Trailer

Finally, your channel may be eligible for a
custom URL if you have over 100 subscribers, a
channel icon, channel art, and is more than 30
days old.
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Grant access to a Google account, there are three
options for roles
Owner Manager Communications Manager
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How to Optimize Your Videos for SEO Ranking

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YouTube Analytics
Determine Your Goal Common video goals increase
brand awareness or views, clicks, or inbound
links and social shares 
Key Metrics to Track top-line performance
metrics, engagement metrics, demographics,
traffic sources, and popular content.
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The Cost of Advertising on YouTube

• YouTube uses a cost per view (CPV) model
• The exact cost per click varies varies on
  keyword competitiveness but on average its
  around 0.06. 

• The Types of YouTube Ads
• Video Discovery Ads
• In-Stream Ads

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Video Discovery Ads

• Video discovery ads appear on the YouTube
  homepage, within search results, and as related
  videos on YouTube video watch pages. 

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In-Stream Ads

• In-stream ads refer to ads that play within a
  YouTube video itself. In-stream ads play before a
  viewer watches the video theyve selected on
  YouTube.

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Social Media Management Tools

Buffer
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Buffer
It not only helps you schedule your updates to
multiple accounts on Twitter, Facebook, LinkedIn
and Google, you can also do follow-up on how
each post performed.
Advantages Good support for multiple
accounts Disadvantages Limited number of social
platforms
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Hootsuite
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Hootsuite
Hootsuite covers a wide base of social networks
like Twitter, LinkedIn, Facebook, WordPress,
Google and Foursquare.
The tool generates weekly analytics reports while
there are some handy team management facilities
availablelike issuing private messages and
delegating tasks to different employees. These
facilities can be particularly of help if more
than one person is involved in handling the
social media accounts.
Advantages Suitable if multiple managers are
handling an account Disadvantages The interface
is not as intuitive as you need it
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Other Tools

1. Tweetbot
2. TweetReach
3. Klout
4. Social Mention
5. Twazzup
6. Addictomatic
7. HowSociable
8. IceRocket
9. Sprout Social and many more

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Social SINS

1. Ignoring your audience
2. Deleting a customers comment
3. Creating accounts and rarely using them
4. Having the same strategy for all social platforms
5. Not adding a personal element
6. Posting too much
7. Being formal ALL.THE.TIME!

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Contact Us At
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