Pricing to meet purchasing power - PowerPoint PPT Presentation

About This Presentation

Pricing to meet purchasing power


Market prices are determined basically on a well known theory: “That is demand and supply theory” – PowerPoint PPT presentation

Number of Views:6
Slides: 8
Provided by: Daisyallie


Transcript and Presenter's Notes

Title: Pricing to meet purchasing power

(Next Generation Technology Company)
Clorida Technologies Pvt Ltd
  • Market prices are determined basically on a well
    known theory
  • That is demand and supply theory
  • The money invested as capital for business,
    expenditures on land labor and organization take
    prime places for fixing the prices
Base for Price fix
  • Season,
  • Market positions,
  • Customers purchasing power,
  • Customers tastes and priorities that include
    the cultural background and
  • Life style of customers
  • are considered for fixing prices
Market Analysis
  • Price fixing is not sufficient these days since
    the markets are
  • highly competitive.
  • The prices tend to fluctuate for various reasons
    owing to natural supply demand phenomena or to
    an unexpected trend appearing in the horizons of
  • Sometimes prices are fixed after regulating the
    market products
  • by business analysts.
  • This involves hoarding the products or goods when
    there is excess flow of goods in the market or
    flooding the markets with great flow of
  • All these play truant on the market prices and
    the task of
  • pricing.
  • These prevailing situations and complexities
    though known well by the sellers and customers
    pose difficulty in ascertaining the right price
    for the products and earn a decent margin.
Market Positions Vs Pricing
  • The market positions do not remain stable for
  • They are constantly affected by the competitors
    who in turn affect the margin line of profits.
  • There is a bee line of new entrants in the market
    in any part of the world.
  • These new entrants bring a change in the demand
    and supply of products.
  • The design and quality of products keep on
    changing to the expectations of the customers.
  • But a sole proprietor or single person cannot
    play the right game amidst all these challenges.
Best Tool for Pricing
  • The price manager is a priceless tool that
    aligns the prices across different channels,
    avoiding any chances of risks and problems.
  • Marketers can see the ideal price at a possible
    channels and also the lowest price at all
    applicable channels and platforms.
  • So, using this hassle free tool helps maintain
    consistency of pricing across different
    platforms, save time, increase profits taking
    businesses altogether to a new high.

Contact us
Technologies Pvt Ltd Classic-Polo Tower New
No.2, Janakiraman Street (Off Station Border
Road) West Mambalam Chennai 600 033
India Phone (805) 409-3935 (USA) Skype Email Web
Write a Comment
User Comments (0)