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Top Trends in 2018 for Internet Marketing


2018 has just begun and it's not too late to address and plan for this year’s biggest marketing trends. Here are the top internet marketing trends that you will want to watch out for in 2018. – PowerPoint PPT presentation

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Title: Top Trends in 2018 for Internet Marketing

Top Trends in 2018 for Internet Marketing
  • Today, companies cant survive without some
    form of digital marketing. This is because the
    internet is a lucrative marketplace that allows
    businesses to reach customers around the globe
    instantly. However, having a website and online
    presence isnt enough for success. Marketing
    efforts must also be moved to the online arena,
    but, often, successful marketing efforts are
    measured by marketing trends.

  • These trends can change from year to year,
    especially in the digital world. The year 2018
    has just begun, but there are already plenty of
    online marketing trends to take note of. Below
    are four of these trends.

Behavioral and Artificial Intelligence (AI)
Marketing is on the Rise
  • Currently, marketing platforms can collect and
    store information about user browsing patterns,
    site usage, content preference and search
    history. This helps marketers target users by
    only providing them with relevant information and
    products that match their interests.

  • But, this will evolve in the future, and AI or
    machines will be able to make marketing
    decisions. AI software will be able to start and
    stop marketing campaigns, design custom copy and
    build segments from analyzed data. Ultimately,
    behavioral and AI marketing combined, will bring
    businesses closer to their customers. By only
    showing customers what they want to see,
    marketers make their campaigns more effective and

Advertising Formats that Bypass Ad-Blocking
  • Ad-blocking technology is good for consumers,
    but bad for marketers. This technology and
    software causes businesses to lose a lot of money
    in ad revenue. However, some ad platforms have
    found ways to shut down ad-blockers.

  • For example, Facebook disables ad-blocking
    technology, allowing marketers to display their
    advertisements to their entire targeted audience.
    With technology like this, your advertising and
    marketing efforts and dollars wont be wasted. In
    the end, this will make social media advertising
    more successful.

The Growing Business of Influencer Marketing
  • Influencer marketing is a growing trend amongst
    business owners. Micro influencers can help
    businesses generate more revenue than other
    marketing campaigns. This type of marketing
    includes allowing social media or major
    celebrities (influencers) to market products and

  • Influencers can promote products that are
    important and/or relevant to them and their
    followers. Marketing at this level can broaden a
    marketers customer base and allow them to reach
    demographics they may have ignored in the past.
    Influencer marketing also includes providing
    consumers with organic content that isnt

  • Sponsored content that appears organic can be
    highly effective, as consumers are also a large
    part of influencer marketing. Plus,
    user-generated content can be engaging and make
    the consumer a part of their own shopper
    experience. For example, some major brands are
    now allowing customers to suggest products.

Advertising on Social Media Websites
  • Recently, sites like Facebook, LinkedIn and
    Instagram have become more ad-friendly.
    Facebook offers many marketing tools,
    opportunities and technology to help companies
    grow their brand and reach customers. In 2017,
    LinkedIn made many improvements to their
    advertising platform.

  • The website has a new user interface with new
    B2C and B2B opportunities. Instagram offers great
    advertising controls and promote B2C engagement,
    which is more effective on this site than others.
    These social media sites are growing and
    expanding every day, offering many channels for
    digital marketing campaigns. In fact, a great
    internet marketing company will always offer
    social media marketing as a part of their