How effectual marketing management guarantees success - Distance PGDM in Marketing | MBA Distance Education

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How effectual marketing management guarantees
success

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How effectual marketing management guarantees
success

• Marketing management is an intricate process that
  entails choosing the target market and satisfying
  the customers needs by planning, promoting,
  generating, and distributing services and
  products of top-quality.
• Marketing management is a wide term. It lays
  emphasis on domains such as customer need
  analysis, forecasting of the market situation,
  customer retention and cost-cutting processes. It
  introduces the products to the intended buyers.
  Without adept marketing, the business cannot
  garner success as the potential consumers are
  unaware of the products so how and why would they
  buy them.

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1.  Spreading product awareness

• If a business is looking for success, then the
  products and services that it has launched must
  be known to the buyers. Communication is de
  rigueur in every business.
• Since personal communication is not possible,
  hence marketing strategies are applied to create
  product awareness. If marketing is not adopted,
  then the customers will never be aware of the
  latest products and the offers.
• Good advertisements and sales promotion attract
  more and more customers. A popular product is
  even recommended to others. This is exactly how a
  business grows.

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2.  Increase in sales

• Once a product is advertised, there are chances
  that the customers will start purchasing it. If
  the consumers find the product of great use, then
  theyll start recommending that product to their
  family members or friends.
• The sales will hence start increasing as the
  words will spread. This activity involves
  advertisements, sales promotion, personal selling
  as well as publicity at a large platform.
• It is clearly noticed that without these
  marketing strategies, a business cannot succeed
  as there would be no awareness of that product
  and hence lesser sales.

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3.  It enhances the reputation of the company

• A companys success is primarily dependent on its
  reputation. Consumers prefer buying goods and
  services from well-known big brands. Better the
  reputation of the company, higher will be the
  sales. It is effective marketing that brings the
  companies into the limelight.
• Furthermore, marketing management ensures that
  the products are of superior quality. A company
  with regular success stands in the eyes of the
  customers. It is known to provide good quality
  products which make them dependent on that
  companys products. Hence, it is noticed that as
  the goodwill of company increases, its demand and
  sales also augment.

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Summary

• Since marketing management is essential for the
  success of every business, a lot of companies
  hunt for proficient marketing managers. Highly
  skilled and knowledgeable individuals witness
  enormous opportunities knocking their doors and
  there are even good changes of hike in salary and
  promotions. Aspirants can pursue a Distance MBA
  in Marketing Management from MIT School of
  Distance Education. This job-oriented course is
  offered via distance learning mode which bolsters
  up its worth. So, whether you are a fresh
  graduate or a working professional, you can
  easily take on the course according to your
  convenience.