Steps to success in Digital Transformation | Digital transformation key components

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Steps to success in Digital Transformation

• Presented by Hakuna Matata

HAKUNA MATATA Happiness of Digital Excellence
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Introduction

• Who wants to go digital?

As a business leader, how often do you feel that
youre no longer playing by the same rules that
you were playing 2 years ago? What changed really?
It is the world that has changed beyond
imagination. What set enterprises apart-scale,
reach and brand- have a lesser impact. Because
digital technology has fundamentally changed two
things the dynamics of the markets and the speed
required to remain competitive.
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Change or Perish

• Time for change - Digital Transformation

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• Company - A

• Company - B

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Lets take an example

• Two software companies A B

• A talks extensively about their business on their
  website and has eye-catching marketing
  collaterals and presentations that talk about
  their success stories. The sales team is really
  armed with marketing aids to sell the software. B
  has a less robust site but lets users download a
  free e-book on the technologies available in
  their domain that are highly useful for tech
  managers and teams of target companies.
• They promote this e-book through social channels
  and other websites. It takes hardly a minute to
  download the e-book. A couple of days later the
  sales team contacts the person who downloaded and
  strikes a conversation about their business
  challenges and how Bs experts can offer help.
  And of course, the next step is automatically
  being on their distribution lists and invites to
  webinars. Whose sales strategy sells? Even if you
  are a good A, you are not there if you are not
  acting like B and being better than B in that
  space.

TIME FOR CHANGE
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Digital Transformation

• Keys in Digital Transformation.

• Today, the ability to align products, operations,
  and business models to a predominantly
  customer-centric operating model determines the
  success of a business.

Steps involved in Digital Transformation.

• Digital transformation, therefore, is a given,
  not an option.
• To digitally transform both customer experiences
  and operations, organizations apply technology to
  these facets of the business, ensuring that they
  are customer-led and insights-driven.
• What then are the steps involved in digital
  transformation?

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The Steps

• 5 steps to success in digital transformation.

UNDERSTAND THE IMPERATIVE
Step
01
CONNECT THE DOTS
BE STRATEGIC
Step
02
DIGITIZE FOR OPERATIONAL EXCELLENCE
STAY CENTERED ON CUSTOMER OUTCOMES
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UNDERSTAND
The Imperative
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UNDERSTAND

• The Imperative

You think that your business is too traditional,
and does not need digital. Your business has
already gone digital by having a web presence,
social media presence, a mobile app and a
networked organization with the easy knowledge
and information sharing.
Make no mistake about this.
Think again
Your customers have gone digital, which means
that if you have not gone digital, you will lose
them fast to your competition. Your channels are
digital. Digital has transformed the ways in
which customers discover, buy, and engage with
products and services. Your competitors are
digital. See the earlier example!
Are your products digital? Are your insights
digital? Are your operations digital? Note In
the second instance, if you think you have gone
digital, think again.
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BE
Strategic
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BE

• Strategic

Cliched as it may sound, this is important.
Because often times people miss the fact that
digital technologies are fundamental,
strategically impacting business. They tend to
look at this as a trend that needs to be dealt
with a tactical approach.
Stay Centered On Customer Outcomes
1. Your ability to create value for the customers
determines your success. Look at how digital
assets can enhance the outcomes that your
customers most value. 2. Use data and analytics
to help customers achieve their desired outcomes.
Mining the data that you collect and combining it
with external data create new insights that can
help your customers.
3. Design better customer experiences to deliver
value. By carefully constructing a connected web
of services and business capabilities to adapt to
your customers changing expectations, you can
take your business to the next orbit.
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DIGITIZE
For Operational Excellence
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DIGITIZE

• For Operational Excellence

Real digital transformation requires reshaping
the way the business create value for customers.
Achieving this requires that organizations look
at both dimensions of digital digital customer
experience and digital operational excellence.
Keys in Digital Transformation
1. Creating new operational capabilities enabled
by new technologies 2. Building platforms that
push the workforce and resources towards rapid,
customer-centric innovation and collaboration,
and
3. Digitizing operations for agility (not simply
efficiency).
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CONNECT
The Dots
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CONNECT

• The Dots

Digital transformation my often mean rebooting
the organizations operating model.
Requirement for Connect the Dots
1. A clear shared digital vision for all
employees and teams. 2. A digital-first culture
wherein collaboration, agility, and digital
innovation become habitual. 3. A cross-functional
and customer-centric organizational model that
enables a smooth, synchronized business operation
4. A strong mechanism for protecting customers
trust through data security and privacy. 5. An
environment of co-creation and experimentation. 6
. As a continuation of this dialogue, in the next
part, we will look at the nitty gritty of the
digital transformation journey.
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YOUR Thoughts
If you have thoughts or experiences and comments
on this rather measured view of how to go
digital, please share with us.