5 List Building Mistakes to Avoid like the Plague (1)

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5 List Building
MISTAKES
to Avoid like the Plague
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Having a list in your marketing arsenal will
instantly maximize your outreach, while making it
easier to make money with less work
involved. With a mailing list you can simply
create broadcasts that go out to your entire
subscriber base that feature a blend of high
quality information and content with promotional
based offers.
But managing your list requires work, and some
trial and error to get right. Lets take a look
at the most common mistakes made by business
owners using email marketing
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NOT USING A PROFESSIONAL AUTORESPONDER
One of the most important steps youll ever take
as an email marketer is in choosing to power your
mailing lists by establishing an account with a
professional autoresponder provider.
After the person signs up for your list, and
downloads your free piece of content, the
autoresponder can be set up before hand to
automatically follow up with the individual
educating them about whatever it is that you
choose, in whatever way that you choose.
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POORLY STRUCTURED SQUEEZE PAGE
One of the most important elements of a
successful email marketing campaign begins with
a well-constructed squeeze page (the page that
encourages your visitors to give you their email
address). Make sure that your squeeze page
looks professional with a clean template and
simple layout. If you arent familiar with HTML
and editing code, you will find it easier to
purchase a pre-designed squeeze page template
that you can easily edit and customize to suit
your needs.
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FAILING TO BUILD BRAND AWARENESS
Its important to build brand awareness and
develop a relationship with your subscriber base,
because the more that your list members trust you
and the product recommendations that you make,
the easier it will be to convert those
subscribers into repeat customers.
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FAILING TO DELIVER QUALITY CONTENT
This is perhaps one of the biggest mistakes (and
fatal mistakes) that both new and seasoned
business owners make when running their list
campaigns. This starts with first building a
relationship with your list by offering high
quality content, free tools and resources and
material that is helpful and well received.
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LETTING THEIR LISTS RUN COLD
You absolutely need to focus on staying in
constant communication with your subscriber base.
This doesnt mean that you necessarily have to
email them every day, but what you want to do is
consider creating a posting schedule so that you
can get into the habit of connecting with your
subscribers regularly.
The more consistent you are with your broadcasts,
the easier it will be to condition your
subscribers to accept promotional based emails
and advertisements in between mailings containing
free content and resources.
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To summarize, email works a lot better than any
other single marketing tool. Big name brands
learned that long time ago, and this is why they
spend thousands of dollars on social media
campaigns to get people to sign up for their
email lists. They understand that the email is
the best long-term investment and people will
continue to get their message at a very low cost
for a longer period of time. If you dont have
a mailing list or you dont know how to create an
effective email marketing campaign, contact us
today to see how we can help your business
increase its profits.
PRESENTED BY www.digitalmarketersmag.com