Cut out For Each One, Mobile App Personalization Becomes the New Normal!

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Mobile App Personalization
Cut out For Each

• Becomes the New Normal

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The New Magic Trick

• Mobile app development companies target the
  smartphones followed by the smart watches and the
  fitness bands
• Mobile app personalization becomes the new magic
  trick for app development companies
• Personalization assures appropriate engaging
  user led experiences for the digitally native
  users

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• Personalization is the key to keep the
  millennial user enticed on various channels
  unleashing smart ways of engaging the user

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Purpose

• The ultimate aim of app personalization is to
  cater to specific user needs, rather than
  deploying a singular, generalized
  one-app-fits-all-requirements kind of application
• All forms of mobile app personalization
  contextual, behavioral demographic are vital to
  make strategic decisions that ensure the best of
  user experiences

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Success Comes From

• App personalization becomes normal and a critical
  factor for the success of mobile app development
  companies

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Keeping the Customer Engaged

• Personalized experiences are the basic
  expectations of customers who wish to get push
  notifications as per their interests and
  preferences.
• A sure tactic to increase user engaging the
  millennials is certainly, not as simple as just
  with a smartphone

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Targeted Marketing

• Mobile app personalization leads to improved
  segmented marketing
• An enterprise has better insights on customer
  demographics audience preferences
• Analytics allows profile data to be collectively
  analyzed and come up with decision making
  insights
• App personalization allows the organization to
  cater to users with different mindsets, as no two
  customers are the same

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User Experiences Bring in

• User experience is all about user journeys and
  the level of engagement attachment with a
  particular app
• Mobile app development companies are not only
  battling the challenge of retaining users, they
  are also attempting to survive amongst a more
  than a million apps

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Location Based Relevant Offerings

• Based on the location of the user, maps offers a
  variety of pointers to view ratings of a
  particular joint, upload photographs or share
  reviews
• Similarly, Airbnb focuses on personalization by
  determining areas that would most interest the
  user based on past visits
• All of these offerings cohesively result in an
  improved user experience driven by mobile app
  personalization

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User Defined Journeys

• A trend reshaping the user experience is the way
  social media apps are defined
• In Facebook for example, users have the option to
  select the kind of posts they wish to view
• The user is encouraged to take charge and select
  what is to be seen

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User Behaviors Driving the UX

• An intuitive app that can cater to user
  preferences based on past history works best to
  redefine the user experiences
• Consider the case of YouTube that provides video
  referrals based on what user has last viewed
• Similarly, most ecommerce providers like Amazon
  Big Basket tend to provide recommendations based
  on past purchase history
• Personalized apps drive employee efficiency and
  productivity by making workflows easier relevant

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The Future of Technology is
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Mobile App Personalization

• Gartner predicts that leveraging AI in mobile
  apps is one of the key technology trends of 2017,
  technology pioneers should expect this trend to
  continue
• Enterprises need to understand that they are
  dealing with a huge mass who will eventually
  determine the parameters of their success

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PersonalizationThe Complete Picture
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Market Understanding

• Mobile app development is evolving at a rapid
  pace to accommodate personalization at the core
• Understanding the expectations of customers and
  gain holistic knowledge on industry trends helps
  enterprises capitalize upon for success
• Personalization relies heavily on a mixture of
  technologies
• Analytics from multiple channels drive
  personalized user experiences with appropriate
  in-app messages, push-notifications and
  recommendations

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