How Business Intelligence Can Boost Your Digital Marketing

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How Business Intelligence Can Boost Your Digital
Marketing
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• The continued growth of social media channels
  such as Facebook, Twitter, YouTube, and Pinterest
  have forced companies from the solo entrepreneur
  to the multi-million dollar business to tailor
  marketing efforts accordingly. Every day,
  Facebook users post 4.3 billion messages and
  YouTube users upload more than four million hours
  of video content. No matter what the social
  channel, it contains invaluable data for
  marketers.

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• The increase in data means that companies must
  use sophisticated tools such as business
  intelligence (BI) to stay on top of it all. BI
  allows managers to gain critical insights as well
  as make better decisions regarding current and
  future marketing campaigns. Marketers who dont
  use the tools available to them may find
  themselves unable to compete in an increasingly
  global market.

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• Tools like BI allow for the easy gathering and
  analyzation of extensive data within just a few
  minutes. It would take a human being hours or
  days to complete the same function. Best of all,
  BI tools can turn the data into pie charts, bar
  graphs, and other types of easy-to-read reports.
  Continue reading to learn how BI can help your
  company maximize the impact of its digital
  marketing.

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Eliminate Guesswork

• Prior to the modern digital era, marketers
  lacked resources for collecting information and
  feedback on their campaigns. The ones they did
  have couldnt provide the deep insights they
  needed to understand and target specific
  customers. That meant that marketers had to rely
  on their instincts more than anything else when
  creating and managing public relations campaigns.
  Because of this, many marketers

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• felt intimidated when it came time to use the
  data gathered from market research and analysis.
  BI eliminates the guesswork in marketing, thereby
  saving considerable time, money, and effort on
  something that feels right instinctually but may
  still not work.
• BI makes it possible to obtain insights from
  your various social media platforms and determine
  which one provides the highest percentage of
  conversions.

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• It allows you to see which posts interest
  viewers the most as well as learn important data
  about their demographics. With each share, like,
  click, or purchase that you track, it allows you
  to see where youre getting the best online
  performance. Another benefit of BI is that it can
  help your search engine optimization (SEO)
  efforts.

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• It enables you to collect rich data about
  keyword searches, keyword competition,
  click-through rates, and similar data. Most
  importantly, it provides you with the insight you
  need to optimize future campaigns.

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Use Real-Time Analytics to Optimize Online
Marketing Campaigns

• Approximately 90 percent of people in developed
  countries get their news and current events from
  one or more social media platforms. With the
  ongoing input of new data, existing data can
  become outdated within days. For this reason,
  marketers must analyze very recent data using
  rea-time analytics.

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This enables them to continually monitor recent
data to help improve the performance of their
marketing campaign and reduce their advertising
costs.
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• Real-time analytics allows online marketers to
  monitor any social media network where they have
  an account. With BI platforms providing real-time
  information, its easy for businesses to market
  hundreds or even thousands of their products
  across major social media channels and search
  engines. The always-current data makes it easier
  to decide where to increase or decrease spending
  on advertising.

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• If you find that some keywords dont produce
  much traffic or convert visitors into paying
  customers, you can find and fix the problem with
  BI. Another possibility is that spending a lot of
  time on certain social media platforms is not
  profitable for your company. If so, BI helps you
  determine which ones are not worth investing time
  and money into over time.

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Social Analytics Can Help Marketers Better
Understand Consumer Behavior

• BI helps you gather information about online
  mentions, social shares, likes, and comments in a
  more concise manner. These details assist digital
  marketers with gathering crucial insights into
  what drives the behavior of their online targeted
  audience. Call Sumo offers two types of tools for
  social analytics that help you to further
  understand the behavior of your intended
  customers.

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• These are social media analytics and web
  analytics. Social media analytics is a tool you
  can use to collect data about all types of online
  engagement across all of the relevant social
  media channels. It aids you in gaining a greater
  understanding of consumer behavior, particularly
  for the demographics you want to reach. It allows
  you to see which of your outreach techniques work
  the best as well as how online

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• consumers view your companys products and
  services. If applicable, it can help you see why
  you are losing ground to the competition. The web
  analytics tool helps you determine things such as
  which demographic the most customers come from,
  the percentage of traffic increase over the last
  week or month, and the percentage that your
  bounce rate has decreased.

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• The data you collect through web analytics
  allows you to see which areas of your website
  attracts the most customers and which ones need
  additional work. You receive real-time data from
  Call Sumo that enables you to send additional
  traffic to your company website.

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• One tool that we regularly recommend to
  customers is Brandwatch. This tool scours social
  media websites like Twitter and Facebook, blogs,
  online reviews, and other areas where consumers
  gather to provide you with highly relevant data
  you can use to make better business decisions.
  Its popular among online marketers because it
  gives them an edge over the competition in
  understanding what drives consumers

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• to purchase one product or service over another.
  Brandwatch provides you with extensive data very
  quickly, which allows you to make use of it right
  away. It would cost you much more to hire someone
  to mine for data and it would also take him or
  her much longer to produce lesser results. This
  tool gives you features like automation,
  demographic insights, and sentiment analysis to
  assist you in analyzing each

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• aspect of your marketing campaign and implement
  measures to improve them.
• Call Sumo looks forward to helping your company
  grow. Please contact us today to learn more about
  BI and our other business tools.