Online Marketing Trends That Will Dominate In 2018

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Online Marketing Trends That Will Dominate In
2018
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• 2017 was the good year for marketers, dealers,
  and consumers alike. With each passing year,
  there is a new online marketing trend that
  emerges and helps in taking the business to new
  levels of success. Online marketing is a field
  where the rules and strategies change as
  technology advances. If you do not stay updated
  according to these changes, you may get behind in
  the competition. We have brought you the top
  digital marketing trends for 2018 that will
  assist you in enhancing your online marketing
  strategies for the upcoming year. 

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Live Streaming or Video Ads

• Online marketing will see a rise in live
  streaming because it has become an important
  element for e-commerce businesses to get audience
  attention. Video content is continually becoming
  more popular which can be known by the fact that
  in the year 2017, video streaming was 75 of the
  entire internet traffic. It is believed to become
  more prominent next year. It has been witnessed
  that live streams are watched 3x longer than
  pre-recorded video. Though they are not very new
  on YouTube and Facebook social media, and the
  entry of Google with SERP video advertising is
  something which will bring quite a bit of change.

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Artificial Intelligence (AI)

• Artificial Intelligence, when mixed with big data
  and machine learning is capable of having a
  considerable influence on the ways businesses
  market to their customers. With the help of AI,
  you can provide them with hi-customized content
  delivery, product suggestions that are automated
  based on their lifestyle and requirements.
  Although AI can be costly, it is an investment
  that is worth doing because it presents
  remarkable results to the businesses.

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Mobile Phones Will Dominate Desktop/Laptop

• 2017 was a big year for mobile and it is expected
  that 2018 will also be no exception. Google has
  taken the lead by phasing out all websites that
  are not mobile optimized. Desktop traffic is
  getting reduced and therefore internet based
  marketing is going to be the way forward.

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Conversion Rate Optimization Will Be Tied to
Higher ROI

• CRO, though not a new term is still not very
  popular. The year 2018 might see this being
  introduced more aggressively in landing pages and
  websites. CRO helps to effectively track user
  behavior and look for elements which offer the
  highest number of conversions. Advertising
  budgets will be more oriented towards CRO going
  forward

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Growth Hacking

• Referred as the growth driven methods, these are
  marketing ways that are particularly aimed to
  have a boost in the revenue. Despite new ways,
  SEO remains among the top ways to develop and
  grow a website due to the fact that you receive
  more traction from the customers who are already
  asking regarding the products or services that
  you have to offer. It is essential that you keep
  bringing changes in your strategies as the
  technology enhances as it helps in accurately
  providing the customers what they are seeking
  from your website.

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Chatbots

• As technology advances, it is evident to see
  the rise in businesses incorporating chatbots as
  an important communication asset that assists in
  driving marketing tactics and enhance customer
  support. As a matter of fact, it is expected that
  by the year 2020, 85 of interactions will be
  taking place with the help of chatbots. Chatbots
  are directed by a predefined workflow that
  assists in driving customer engagement and by
  solving queries or providing suggestions, thus
  promoting quicker conversions.

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