Online Marketing Trends That Will Dominate In 2018 - PowerPoint PPT Presentation

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Online Marketing Trends That Will Dominate In 2018

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2017 was the good year for marketers, dealers, and consumers alike. With each passing year, there is a new online marketing trend that emerges and helps in taking the business to new levels of success – PowerPoint PPT presentation

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Title: Online Marketing Trends That Will Dominate In 2018


1
Online Marketing Trends That Will Dominate In
2018
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  • 2017 was the good year for marketers, dealers,
    and consumers alike. With each passing year,
    there is a new online marketing trend that
    emerges and helps in taking the business to new
    levels of success. Online marketing is a field
    where the rules and strategies change as
    technology advances. If you do not stay updated
    according to these changes, you may get behind in
    the competition. We have brought you the top
    digital marketing trends for 2018 that will
    assist you in enhancing your online marketing
    strategies for the upcoming year. 

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Live Streaming or Video Ads
  • Online marketing will see a rise in live
    streaming because it has become an important
    element for e-commerce businesses to get audience
    attention. Video content is continually becoming
    more popular which can be known by the fact that
    in the year 2017, video streaming was 75 of the
    entire internet traffic. It is believed to become
    more prominent next year. It has been witnessed
    that live streams are watched 3x longer than
    pre-recorded video. Though they are not very new
    on YouTube and Facebook social media, and the
    entry of Google with SERP video advertising is
    something which will bring quite a bit of change.

4
Artificial Intelligence (AI)
  • Artificial Intelligence, when mixed with big data
    and machine learning is capable of having a
    considerable influence on the ways businesses
    market to their customers. With the help of AI,
    you can provide them with hi-customized content
    delivery, product suggestions that are automated
    based on their lifestyle and requirements.
    Although AI can be costly, it is an investment
    that is worth doing because it presents
    remarkable results to the businesses.

5
Mobile Phones Will Dominate Desktop/Laptop
  • 2017 was a big year for mobile and it is expected
    that 2018 will also be no exception. Google has
    taken the lead by phasing out all websites that
    are not mobile optimized. Desktop traffic is
    getting reduced and therefore internet based
    marketing is going to be the way forward.

6
Conversion Rate Optimization Will Be Tied to
Higher ROI
  • CRO, though not a new term is still not very
    popular. The year 2018 might see this being
    introduced more aggressively in landing pages and
    websites. CRO helps to effectively track user
    behavior and look for elements which offer the
    highest number of conversions. Advertising
    budgets will be more oriented towards CRO going
    forward

7
Growth Hacking
  • Referred as the growth driven methods, these are
    marketing ways that are particularly aimed to
    have a boost in the revenue. Despite new ways,
    SEO remains among the top ways to develop and
    grow a website due to the fact that you receive
    more traction from the customers who are already
    asking regarding the products or services that
    you have to offer. It is essential that you keep
    bringing changes in your strategies as the
    technology enhances as it helps in accurately
    providing the customers what they are seeking
    from your website.

8
Chatbots
  • As technology advances, it is evident to see
    the rise in businesses incorporating chatbots as
    an important communication asset that assists in
    driving marketing tactics and enhance customer
    support. As a matter of fact, it is expected that
    by the year 2020, 85 of interactions will be
    taking place with the help of chatbots. Chatbots
    are directed by a predefined workflow that
    assists in driving customer engagement and by
    solving queries or providing suggestions, thus
    promoting quicker conversions.

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