Tips to Identify your SMS Service is Generating Business or Not - PowerPoint PPT Presentation

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Tips to Identify your SMS Service is Generating Business or Not

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Title: Tips to Identify your SMS Service is Generating Business or Not


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Tips To Identify Your SMS Service Is Generating
Business Or Not
  • Connecting with customers while they are on
    the go is one of the most important types of
    marketing techniques.
  • If you develop your messages in brief and
    focused format, avoid hype, slag, and
    abbreviations .
  • Identify yourself as a problem solver, make
    your customers feel special, help them inspire
    your SMS marketing is obvious to rock.
  • And if you need to send messages to your
    targeted audience at the right time in order to
    connect with them and make them engage with your
    message.

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  • While it is important to send SMS messages to
    your targeted set of audiences to keep your
    business booming.
  • We need to measure its success to judge if it
    is generating you any business or not.
  • However, how would you judge if your SMS
    marketing is yielding you of any value or not.
    This is where we help you. Read on!

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  • This refers to the number of people who
    subscribe to your SMS Marketing as a result of
    the campaigns you are sending.
  •   In order to generate a true picture and
    number of subscribers, just subtract the number
    of previous subscribers from the current
    subscribers.
  • Now, take the result and divide it by the
    number of previous subscribers

Growth Rate
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Churn Rate
  • This refers to the number of people who
    have opted out of your SMS marketing campaign.
  •   Every time, a certain number of people usually
    opt out of subscribership because they no longer
    require your services.
  •   However if you find a higher churn rate,
    there might be issues with your content or
    targeting customer base.
  • Take the number of people who opted out and
    then divide it by the total number of subscribers.

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Redemption Rate
  • It specifically refers to the action your
    subscribers did what your campaign asked them to
    do.
  •   The success of any campaign depends on the
    success of effective implementation of a message
    and action taken on it.
  •   Get your redemption rate by dividing the
    number of subscribers that act by the total
    number of subscribers .

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Key Deciders To Judge The Effectiveness
  • Are people signing up - are they staying active
  • Are customers getting engaged?
  • Are people talking about you socially?
  • Is your marketing cost effective ?

These are just some of the crucial deciders that
help you measure the effectiveness of an SMS
campaign
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Contact Now
Company BroadNet Technologies Website
http//www.Broadnet.me/ Email-Id
info_at_broadnet.me Address Business Bay,
Al Manara Tower, Dubai, United Arab
Emirates Phone 97144567768 Pin code 411006
About the Author
BroadNet Technologies is an international leading
Business Messaging Solution Provider. Its
joined the GSMA as an Associate Member also it
has been awarded certification to the ISO
270012013 BroadNet Technologies has been a
pioneer in the use of SMS-messaging service
across global markets since 2003 thus widening
its range of products and services to include
Bulk SMS, A2P SMS, HLR Lookup, SMSC Gateway, SMS
Firewall, Web Solutions, and Mobile Applications.
References
https//www.broadnet.me/blog/how-to-find-result-or
iented-sms-services-for-business-in-uae
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Thank You For Visiting BroadNet Technologies
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