6 Essential Elements of Social media marketing strategy – Digitalseed |Digital Marketing Company in pune - PowerPoint PPT Presentation

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6 Essential Elements of Social media marketing strategy – Digitalseed |Digital Marketing Company in pune

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Social media is one of the most vital tools in your marketing process. If you use it precisely, you can create a strong list of prospective customers – PowerPoint PPT presentation

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Title: 6 Essential Elements of Social media marketing strategy – Digitalseed |Digital Marketing Company in pune


1
6 Essential Elements of Social media marketing
strategy
http//www.digitalseed.in
2
6 Essential Elements of Social media marketing
strategy
  • Social media is one of the most vital tools
    in your marketing process. If you use it
    precisely, you can create a strong list of
    prospective customers. In order to grab the
    benefit from social media, you need to create a
    clear social media marketing strategy that helps
    you out to gain your desired business results.
  • Understand Your Business Goals 
  • While creating a social media marketing
    strategy, you need to decide where you want to go
    and what exactly the purpose of social media
    marketing strategy? Do you want to raise the
    product awareness or want to increase sales? Are
    you looking to boost the web traffic or build the
    customer loyalty? Well, all these goals are
    mutually exclusive but you are necessitated to
    focus on one or two.

3
6 Essential Elements of Social media marketing
strategy
  • Set Marketing Objectives
  • Your business goals make no sense until you have
    specific parameters that define the step by step
    achievements. For instance, if your first step
    gets accomplished then you must know in advance
    what the next step is and so on. So, prepare a
    goal sheet along with sub-goals that you want to
    achieve.
  • Identify Ideal Customers 
  • It is such a social media marketing
    strategy where you need to find out your target
    audiences information including age group,
    occupation, income, likes dislikes, interests,
    motivations, objections, and paint points. It
    will make easy to identify your ideal customers.

4
6 Essential Elements of Social media marketing
strategy
  • Research Competition
  •  In order to compete the market, you need to be
    vigilant about your competitors and this
    necessitates to research competition just to keep
    apprised. It gives an idea for your future
    processes and activities that you can put for a
    successful social media marketing process.
  • Choose Your Channels
  •  Not every social media platforms are suitable
    for you, you need to pick right social channels
    just to grab right customers and increase sales.
    For example, if you are involved business to
    business sales then, LinkedIn can be the best
    platform for you.

5
6 Essential Elements of Social media marketing
strategy
  • Build Content Strategy 
  • Build a strong content plan that can deliver an
    engaging material rather than wasting your time
    on the wrong social platform. You content should
    be built while keeping the right platform in
    mind. If your customer spends 40 time on
    Facebook and 30 on Twitter then, you can see
    which one should be given a priority.
  • So, adhere the social media marketing strategy as
    per your business behavior and bustles and turn
    your business on the most successful and
    profitable route.
  •  
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