Guidelines To Create a Strong Brand Portfolio Strategy

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(No Transcript)
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• Building a brand is challenging. Once a brand is
  ready, you have to manage a variety of tasks
  thereafter to maintain your brand image.
  Determining the right position, designing the
  identity and constantly communicating with the
  audience is what is needed to deliver profit and
  gain brand success.

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• Now handing a group of brands, takes this
  challenge to another level. So what's the need of
  the hour?

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• Brand Portfolio Optimization
• Here are some brand strategies that will help you
  stay in the running

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• Let each brand have a precise role
• Ensure each brand has a well-defined, specific
  role. Is it a niche brand? Flanker brand ? Or
  Cash cow brand ? Identify its role and let it
  contribute in compliance with its goodwill. Avoid
  using the same
• brand strategy
• for every brand.

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• Connect with a powerful brand
• What is your organizations essence , purpose and
  definition? Let your corporate brand stay
  associated with your products. The meaning of
  your brand is what will set your product apart
  from other competitors.

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• Minimize the size of your portfolio
• Banish brands that relegate your portfolio. Keep
  the ones who are successful in playing the
  driver. Reduction is your aid to brand portfolio
  optimization.

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• Brand differentiation
• Well researched and executed brand elements,
  ingredients and offerings is what differentiates
  one from the other. Let each brand stay distinct,
  effective and impactful.

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• Does your advertising agency manage your brand
  portfolio efficiently? There will be a list of
  agencies. Find for the efficient partner that
  promises value and systematic offerings.