Guidelines To Create a Strong Brand Portfolio Strategy - PowerPoint PPT Presentation

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Guidelines To Create a Strong Brand Portfolio Strategy

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Building a brand is challenging. Once a brand is ready, you have to manage a variety of tasks thereafter to maintain your brand image. Determining the right position, designing the identity and constantly communicating with the audience is what is needed to deliver profit and gain brand success. – PowerPoint PPT presentation

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Updated: 3 January 2018
Slides: 10
Provided by: sarfarazmeghani

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Title: Guidelines To Create a Strong Brand Portfolio Strategy


1
(No Transcript)
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  • Building a brand is challenging. Once a brand is
    ready, you have to manage a variety of tasks
    thereafter to maintain your brand image.
    Determining the right position, designing the
    identity and constantly communicating with the
    audience is what is needed to deliver profit and
    gain brand success.

3
  • Now handing a group of brands, takes this
    challenge to another level. So what's the need of
    the hour?

4
  • Brand Portfolio Optimization
  • Here are some brand strategies that will help you
    stay in the running

5
  • Let each brand have a precise role
  • Ensure each brand has a well-defined, specific
    role. Is it a niche brand? Flanker brand ? Or
    Cash cow brand ? Identify its role and let it
    contribute in compliance with its goodwill. Avoid
    using the same
  • brand strategy
  • for every brand.

6
  • Connect with a powerful brand
  • What is your organizations essence , purpose and
    definition? Let your corporate brand stay
    associated with your products. The meaning of
    your brand is what will set your product apart
    from other competitors.

7
  • Minimize the size of your portfolio
  • Banish brands that relegate your portfolio. Keep
    the ones who are successful in playing the
    driver. Reduction is your aid to brand portfolio
    optimization.

8
  • Brand differentiation
  • Well researched and executed brand elements,
    ingredients and offerings is what differentiates
    one from the other. Let each brand stay distinct,
    effective and impactful.

9
  • Does your advertising agency manage your brand
    portfolio efficiently? There will be a list of
    agencies. Find for the efficient partner that
    promises value and systematic offerings.
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