6 Key Tactics to Boost Your E-commerce Conversion Rates - PowerPoint PPT Presentation


Title: 6 Key Tactics to Boost Your E-commerce Conversion Rates


1
6 Key Tactics to Boost Your E-commerce
Conversion Rates
2
  • Today the e-commerce industry is flourishing more
    than ever owing to the steep rise in the number
    of online shoppers thanks to the ever-increasing
    breed of smartphone users! The technological
    advancements in the field of augmented reality,
    virtual reality and Artificial intelligence have
    played pivotal role in the success of e-commerce
    by enabling businesses to meet up with the
    expectations of tech savvy consumers.

3
  • This evident growth in e-commerce industry has
    prompted many businesses to embrace e-commerce
    development only to beat their performance
    expectations. The digital realm of prosperity is
    fiercely competitive too follow these e-commerce
    tips in order to stand out among the crowd and
    make your presence felt

4
Clarity In Shipping And Return Policy
  • If free shipping is not the policy of your
    business then it is very critical to make your
    customers aware of your shipping policies by
    highlighting them prominently before they make
    their way to the checkout process to avoid last
    minute surprises or rather say shocks with
    unexpected shipping charges.

5
  • Furthermore, let your customers get rid of the
    fear of getting stuck with an unwanted product by
    having a generous return policy in place
    otherwise you may lose them to your competitors.

6
Seamless Website Navigation
  • Ensure that your website navigation is intuitive
    in other words, make sure that the product menu
    items are presented in a logical manner so that
    your customers can find what they are looking for
    easily. Provide them options to sort products so
    that they need not sift through pages of results
    to reach out to what they want. Also take care to
    set the language of your website to one that
    reflects the language used by your audience.

7
Website Speed
  • Site speed can be a critical factor affecting the
    conversion rates of your e-commerce website and
    sales. If your e-commerce website takes ages to
    load then it is obvious that it will be able to
    complete fewer transactions only.

8
  • According to data from trusted sources, more
    than 70 percent online shoppers said that they
    would not return to a poor performing site to
    make a purchase and more than 40 percent told
    that they would share their bad experience with
    their friends. So, you can make out what damage a
    slow loading website can do to your e-commerce
    business.

9
Optimized For Mobile
  • Mobile optimization is no more an option but a
    necessity for e-commerce websites, as number of
    online shoppers using mobile devices has
    significantly increased over the years. Moreover,
    you should also give voice search options to your
    customers in order to enhance their shopping
    experience.

10
  • Being an e-commerce development specialist
    agency we often cater to this need of our clients
    since text-to-speech technologies are improving,
    artificially intelligent virtual assistant are
    becoming mainstream and consumers are using voice
    search more frequently.

11
Effective Product Landing Page
  • High quality photograph is the key component of
    your product landing page and is endowed with the
    power to eliminate many queries from the
    customers mind. Video content is also important
    for differentiating products, building brand
    enthusiasm and generating excitement among
    consumers about a new product or service offering.

12
  • Make sure to customize the product copy and let
    it speak about the benefits users are going to
    gain from the product rather than emphasizing
    product features only. Also remember to include
    user reviews about your products as they can
    significantly influence purchase decision of your
    site visitors.

13
Excellent Checkout Process
  • Display your shipping policies prominently in
    your e-store to avoid cart abandonment by
    customers. Also provide them an option to
    calculate upfront tax based on their area code to
    have a clear idea of the final price of the
    product they want to buy. Always include the
    guest checkout option in your e-store so that
    customers who are not very keen to create an
    account can also complete a purchase and you
    dont lose out on them.

14
  • Hope, you had a useful read and you would be able
    to improve your conversion rates by following
    these proven strategies. Furthermore, it is very
    critical to have a highly-functional website as
    we have already discussed how detrimental a slow
    loading website could be for your e-commerce
    business. Reach out to our team of e-commerce
    development experts as we are adept at exceeding
    client satisfaction with our e-commerce solutions.

15
  • You May Check This To Know More About.
  • E-commerce Development Agency
  • Certified Magento Development Experts
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6 Key Tactics to Boost Your E-commerce Conversion Rates

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Title: 6 Key Tactics to Boost Your E-commerce Conversion Rates


1
6 Key Tactics to Boost Your E-commerce
Conversion Rates
2
  • Today the e-commerce industry is flourishing more
    than ever owing to the steep rise in the number
    of online shoppers thanks to the ever-increasing
    breed of smartphone users! The technological
    advancements in the field of augmented reality,
    virtual reality and Artificial intelligence have
    played pivotal role in the success of e-commerce
    by enabling businesses to meet up with the
    expectations of tech savvy consumers.

3
  • This evident growth in e-commerce industry has
    prompted many businesses to embrace e-commerce
    development only to beat their performance
    expectations. The digital realm of prosperity is
    fiercely competitive too follow these e-commerce
    tips in order to stand out among the crowd and
    make your presence felt

4
Clarity In Shipping And Return Policy
  • If free shipping is not the policy of your
    business then it is very critical to make your
    customers aware of your shipping policies by
    highlighting them prominently before they make
    their way to the checkout process to avoid last
    minute surprises or rather say shocks with
    unexpected shipping charges.

5
  • Furthermore, let your customers get rid of the
    fear of getting stuck with an unwanted product by
    having a generous return policy in place
    otherwise you may lose them to your competitors.

6
Seamless Website Navigation
  • Ensure that your website navigation is intuitive
    in other words, make sure that the product menu
    items are presented in a logical manner so that
    your customers can find what they are looking for
    easily. Provide them options to sort products so
    that they need not sift through pages of results
    to reach out to what they want. Also take care to
    set the language of your website to one that
    reflects the language used by your audience.

7
Website Speed
  • Site speed can be a critical factor affecting the
    conversion rates of your e-commerce website and
    sales. If your e-commerce website takes ages to
    load then it is obvious that it will be able to
    complete fewer transactions only.

8
  • According to data from trusted sources, more
    than 70 percent online shoppers said that they
    would not return to a poor performing site to
    make a purchase and more than 40 percent told
    that they would share their bad experience with
    their friends. So, you can make out what damage a
    slow loading website can do to your e-commerce
    business.

9
Optimized For Mobile
  • Mobile optimization is no more an option but a
    necessity for e-commerce websites, as number of
    online shoppers using mobile devices has
    significantly increased over the years. Moreover,
    you should also give voice search options to your
    customers in order to enhance their shopping
    experience.

10
  • Being an e-commerce development specialist
    agency we often cater to this need of our clients
    since text-to-speech technologies are improving,
    artificially intelligent virtual assistant are
    becoming mainstream and consumers are using voice
    search more frequently.

11
Effective Product Landing Page
  • High quality photograph is the key component of
    your product landing page and is endowed with the
    power to eliminate many queries from the
    customers mind. Video content is also important
    for differentiating products, building brand
    enthusiasm and generating excitement among
    consumers about a new product or service offering.

12
  • Make sure to customize the product copy and let
    it speak about the benefits users are going to
    gain from the product rather than emphasizing
    product features only. Also remember to include
    user reviews about your products as they can
    significantly influence purchase decision of your
    site visitors.

13
Excellent Checkout Process
  • Display your shipping policies prominently in
    your e-store to avoid cart abandonment by
    customers. Also provide them an option to
    calculate upfront tax based on their area code to
    have a clear idea of the final price of the
    product they want to buy. Always include the
    guest checkout option in your e-store so that
    customers who are not very keen to create an
    account can also complete a purchase and you
    dont lose out on them.

14
  • Hope, you had a useful read and you would be able
    to improve your conversion rates by following
    these proven strategies. Furthermore, it is very
    critical to have a highly-functional website as
    we have already discussed how detrimental a slow
    loading website could be for your e-commerce
    business. Reach out to our team of e-commerce
    development experts as we are adept at exceeding
    client satisfaction with our e-commerce solutions.

15
  • You May Check This To Know More About.
  • E-commerce Development Agency
  • Certified Magento Development Experts
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