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5 Common PPC Pitfalls or Blunders And Tips To Avoid Them

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If you suffering with PPC mistakes or blunders, we bring here the 5 common PPC pitfalls with their solution to avoid the great loss in terms of website traffic, generation of leads, and sales. Details here: – PowerPoint PPT presentation

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Title: 5 Common PPC Pitfalls or Blunders And Tips To Avoid Them


1
5 Common PPC Pitfalls And Tips To Avoid Them
2
1. Redirecting the Audience To Your Homepage
  • Pitfall
  • Solution
  • There is no guarantee that customers that land on
    your website through PPC ads are interested in
    your offerings. If this happens several times, it
    diminishes the outcome significantly.
  • Make sure that visitors easily find all the key
    products/services on the main page and keep your
    sites navigation path simple so that visitors
    can easily search the desired products/services.

3
2. Monotonous Ad Content
  • Pitfall
  • Solution
  • Most of the advertisers use lousy content to
    create PPC advertisements. As a result, you dont
    get the desired business opportunities despite
    spending a lot of money on PPC advertisements.
  • Determine high volume keywords for your business.
    Create quality content to run PPC ad campaigns.
    Make sure that your content motivates the
    targeted audience to buy your products/service.

4
3. Neglecting Local Factors
  • Pitfall
  • Solution
  • All PPC advertisers aim for a lower CPC (cost per
    click) while running PPC advertisements. It is
    almost impossible to keep the ad cost under
    control if you ignore the local factors.
  • Localize your PPC advertising campaigns and make
    sure that you have a local vendor in specific
    areas to address the needs of the targeted
    audience.

5
4. Not Tracking Fraud Networks
  • Pitfall
  • Solution
  • All leading search engines have networks to
    distribute your ads. Some networks are
    fraudulent, which send fake traffic to your
    website with high bounce rate.
  • Make sure that your ads are distributed to the
    right network. This will reduce the CPC cost
    significantly and give you genuine visitors for
    conversation.

6
5. Poor Handling Of Affiliates
  • Pitfall
  • Solution
  • Several companies use affiliates to garner more
    and more business. The problem here is that some
    affiliates dont show any interest towards the
    success of your PPC campaigns. If this happens,
    you not only pay for CPC, but also to affiliates.
  • It will be better for you to run PPC campaigns
    yourself. If you want to use affiliates for PPC
    advertisements, ask them to bring quality traffic
    for the generation of leads one after another.

7
Concluding Remarks
  • PPC is a costly way of promoting your products
    and services on the web and taking the web-based
    business to the next level. Just avoid the
    above-mentioned PPC pitfalls and gain success
    easily.

8
For More Details
  • Visit https//hirewpgeeks.wordpress.com/2017/12/1
    5/5-common-ppc-pitfalls-and-tips-to-avoid-them/

9
Contact
  • Hope the given Information is helpful for you. If
    you have any question regarding conversion
    services, feel free to contact us at
  • Email Id sales_at_hirewpgeeks.com
  • Website http//www.hirewpgeeks.com/
  • Phone 1.415.914.1710

10
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