5 SUPER POWERFUL CONTENT MARKETING TIPS FOR BUSINESSES WITHOUT BUDGET

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5 SUPER POWERFUL CONTENT MARKETING TIPS FOR
BUSINESSES WITHOUT BUDGET

• Content marketing is what everybody is
  talking about these days, but   in the world
  crammed up with noise, simply having a blog and
  scribbling random words does not make any sense
  anymore unless youre only interested in writing
  for junkyard.
•  

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1. KNOW YOUR TARGET

• My friend Im trying to write blog posts for
  this new business that Ive started but having so
  much trouble. I just dont know what to write
  about.
• Me Whats your target audience?
• My friend Ah, not sure what exactly you mean. I
  think target audience could be anyone whos
  looking to buy chocolate?
• Me Well yeah, but who specifically? Location,
  age group, interests, profession etc?
• My friend Ah do you even need to know that?
  Ive got no Idea.
• Last week, I was  talking to this friend who
  recently started the business of homemade
  chocolates.
•  

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2. PRODUCE REMARKABLE CONTENT IDEAS

• If you know who your target customer is, finding
  content ideas becomes easy enough to tackle. Its
  however critical   to wrack your nerves. You need
  ideas that serves your purpose and not just any,
  general, crappy, copy-pasted ideas to somehow
  fill the book.
• Consider doing the following for coming up with
  amazing ideas
• thatll surely work
• step in the shoe of your buyer persona and
  think the problems and solutions from that place.
  Itll give you a   fresh perspective thatll
  resonate with your audience.
• Look around the sources of inspiration and you
  can come up with really interesting and unique
  ideas. (think back  to your  childhood, look at
  trends among your  peers  as  well as in the
  industry,  look to many different  traditions 
  and so on).
• Look at your competitors and find out the posts
  that are getting shares, likes and attention. One
  way you can do this is by using the sites like

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3. WRITE AWESOME AND USEFUL CONTENT

• This may not sound like a news, but everything
  that you know about your business, customer and
  idea shall all be a super wastage if the content
  that youre producing isnt awesome and useful.
  You may get fortunate enough to have your blog
  post ranking somewhere on Googles 59th page, but
  even that is going to be disastrous as those who
  accidently end up reading are going to mock about
  it.
• Take time, write and come up with a great piece
  of content. Theres no other alternative,
  unfortunately.
• If you cant come up with a great piece yourself,
  there are people and companies who can help you
  in doing so.  While most of the quality content
  providers are very expensive and those who are
  cheap are ridiculously low- quality, producing
  and marketing Low quality content can be risky  
  and can have seriously adverse consequences.

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4. MARKET ON SOCIAL MEDIA, BUT THE SMART WAY

• Here are some of the important elements you must
  consider while making a social media strategy
  that works
• Limit the time you spend on social
  mediaaccording to a latest.
• Merely having quality content is no good if you
  dont have a smart marketing plan. Without a
  smart content marketing strategy, filling your
  site with high quality content is almost like
  singing beautiful songs in the deaf ears.
• Some 63 percent of marketers use social media for
  6 hours or more per week, about 40 percent Use it
  for 11 hours or more per week and almost 20
  percent spend more than 20 hours a week on social
  media marketing.
• This means that youre spending the time
  equivalent to 1-3 work days per week on social
  media, and its huge. As a   Small business owner,
  you wear many hats, handling so many things by
  yourself that bigger businesses hire people for.
  . Each minute that you spend on social media has
  to be well spent or youre ultimately going to
  hurt your own business by not doing that youre
  actually meant to do. You of course need to
  market on social media, but a right strategy can
  save so much of your time which you can better
  utilize in developing your business, making
  better plans, writing content and so on.

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5. MARKETING ON EMAIL LIST

• I cant stress  enough how important it is for
  your  business to have an email list.
• Its in fact the most  direct and influencial
  way to connect with your audience
• on personal level and getting them to read, like,
  share  and comment your content.
• Also, it has a direct impact on your conversion
  rate.
• This is how it works
• 1.Write a blog post.
• 2.Create a piece of content that dives  in 
  further depth on the posts topic.
• 3.Offer readers of your blog post the option
  to receive the  upgraded content in
  exchange for their email.

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THANK YOU