PPC Industrial Training - PowerPoint PPT Presentation

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PPC Industrial Training

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Digiwolves provide industrial training for PPC and SEO by highly skilled staff in Chandigarh.Please contact us and explore yourself with Digiwolves.We work on live projects in training session. – PowerPoint PPT presentation

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Provided by: Digiwolves
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Title: PPC Industrial Training


1

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WHAT IS PPC?
  • PPC full form is Pay per click and is also know
    as Cost per click.
  • In PPC advertising advertisers pay the publisher
    when the ad is click by consumer.
  • The common form of PPC ads are displayed on
    search engine result page(SERPs).
  • Search engine advertising is one of the most
    popular forms of PPC.

3
Campaign Management
Any Pay Per Click campaign requires content
research , testing and evaluation, as well as
considerable PPC campaign management in order
to provide the greatest return on investment
(ROI).
4
OBJECTIVES OF PPC
  • To deliver quality goods in required quantities
    to the customer in the required delivery
    schedule to achieve maximum customer
    satisfaction and minimum possible cost
  • To ensure maximum utilization of all resource
  • To ensure production of quality products
  • To maintain optimum inventory levels
  • To maintain flexibility in manufacturing
    operation

5
STEPS IN PPC WORK
  • Website Analysis
  • Keyword Research
  • Campaign Structure
  • Campaign Management

6
WHY PPC DO
  • Instant result
  • Total control over your campaign and your cost.
  • Targeted
  • Pay only for performance
  • Timing

7
WEBSITE ANALYSIS
  • Website analysis is a very useful tool for
    any website owner. It is important to make
    sure that the website hasnt got any problems .
    When using website analysis you are given
    information such as
  • Total amount of visitors to your site
  • Irrelevant Keyword.
  • Navigation Problems.
  • Slow loading Speed.

8
KEYWORD SEARCH
  • The cornerstone of any successful PPC campaign is
    keyword research. There may be many terms
    relating to your product or services that
    advertisers or agencies may be unaware. There are
    five match type of keyword search
  • Board Match
  • Exact Match
  • Phrase Match
  • Board match Modifier
  • Negative Keywords

9
About us
  We are a Google Certified a True Digital
Marketing Agency from Chandigarh, India. We love
to take up challenges and build digital
experiences that spell "success" for our clients.
Our Digital Marketing services include SEO, PPC,
Social Media Marketing, Content Creation,
Landing Page Design, Web design and Web
Development. Say hello to DigiWolves and lets
digitize your Business
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