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Russia Naturally Healthy Beverages Market Size

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Russia Beverage Forecasts is a bi-annual report designed as a global manual to provide both historical consumption trends for all commercial beverage categories, and forecast trends five years into the future... To know more, click on the link below: – PowerPoint PPT presentation

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Title: Russia Naturally Healthy Beverages Market Size


1
Retrieving Russian Economy to Witness a Slow
Growth in the Beverage Sector Ken Research
2
Russias economic situation is affecting the
beverage sector because consumers are spending
more on affordable beverages. The ever growing
population in Russia is one of the major factors
for growth in the affordable beverage sector. The
living standards in Russia declined due to
consumers lower spending limit. The lower income
group and middle income group have economized.
However, the poverty level in the country is
growing and the population is looking for ways to
save their money. Health awareness continues to
influence consumers beverage consumption
choices. Russian government is providing generous
subsidies to boost domestic production of
beverages, to reducing imports and become more
competitive. According to the study Russia
Beverage Forecasts March 2017, it was observed
that there is a decline in the consumption of
beer in Russia due to price and it has led to the
growth in regional inexpensive beer brands. Beer
advertising is only permitted during sports in
television and radio programmes. Currently, beer
advertising is continuing due to the FIFA World
Cup that would be held in Russia in the year
2018. Baltika Pivovarennaya Kompaniya is the
leading competitor of beer in Russia. Baltika has
introduced new non/low alcohol beer with brand
name Zatecky Gus attracting the consumers who
are interested in non/low alcohol beer. The
production capacity is increasing due to its
great demand for non/low alcohol beer.
3
The sale of Cider/Perry has increased drastically
in the recent years due to boom in domestic cider
production and availability of Cider/Perry in
modern retailers. Young population are attracted
towards the Cider/Perry which is a natural low
alcohol drinks compared to beer. Baltika
Pivovarennaya Kompaniya is the leading producer
of in Russian Cider/Perry with a large
distribution chain. Russia passed laws stating
that domestically Cider/Perry is categorized as
an agricultural product similar to wine. United
Bottling Group is the leading manufacturer of
RTDs or high-strength premixes in Russia. The
country has banned sales of high-strength
premixes or RTDs containing caffeine and taurine
that have energising effects. The growth of
wine-based ready to drink beverages in Russia has
witnessed a low growth in the past years but
there is a demand for wine based RTDs due to
offers, increasing number of female consumers and
no limitations on sales.
4
Russian health committees state that alcohol
combined with caffeine and other stimulant have a
great impact on the central nervous system in a
human and has dangerous health effects. It was
observed that the spirit-based RTDs are predicted
to decline over the coming years. The wine
category in Russia is highly fragmented due to
many players. The leading players in the wine
category are Kuban- Vino OOO, Igristye Vina ZAO,
MZVV OOO, Viktoria TD OOO and Fanagoriya APF OAO.
The leading player in Russian sparkling wine is
Abrau-Durso JSC. Vodka category has stagnated in
Russia due to its illegal sales. The increased
availability of economy vodka in Russia has
supported the legalisation process of vodkas
sales in the recent years. Tatspirtprom OAO,
Synergya OAO are the leading competitors in the
spirits category. Tatspirtprom has significantly
increased the distribution of vodka brands such
as Russkaya Valyuta and Xanskaya. Russian
reviving economy and rising cafe culture are the
major factors affecting the hot drink beverages
sector, where hot drinks are hot coffee, hot tea
and hot chocolate drinks. Hypermarkets,
supermarkets, convenience stores, food drinks
specialists, e-Retailers and others account for
the majority share in the distribution of hot
drinks. Orimi Trade, Princess Gita, Ahmad Tea and
Nestle are the leading players in the Russian hot
drinks sector.
5
Consumption of soft drinks in Russia has decline
due to price and consumers demanding for better
products. Bottled water, popular soft drinks,
sports and energy drinks and RTD coffee witnessed
a growth while the growth other variants of soft
drinks continued to decline. The juice and RTD
tea category has remained weak due to the
significant price increase. The soft drinks
category includes Asian speciality drinks,
bottled water, carbonates, concentrate juice,
juice, RTD coffee, RTD tea, sports and energy
drinks. Energy drinks category remained highly
immature and has registered a slight growth in
the recent years due to the wide distribution and
consumer awareness. Dairy drinks, soy drinks,
milk alternatives such as condensed milk,
drinking yogurt, fermented milk, flavoured milk,
grain nut rice and seed milk alternative drinks,
soymilk, white milk are few other beverages
available. It was observed that there is a
minimal growth of these products in the Russian
beverages market. Many new laws regulating
Russian beverages market were imposed in the past
year. The major concern is the excise duty rates
and usage of PET (Polyethylene terephthalate) for
alcoholic products. The excise duties on most of
alcoholic drinks is raised and on the exported
ingredients used for making beverages.
6
Russia bans production and sales of alcoholic
products in plastic bottles. Alcoholic drinks
category in Russia has declined in terms of
volume and sales in the recent years due to
decline in consumes spending income. The
government's anti-alcohol policy has also reduced
the consumers purchasing power. Spirits
category in alcoholic drinks has witnessed a
marginal decline due to the illegal sales of
vodkas. Cider/Perry category has developed
dynamically in Russia. Majority of the Russian
consumers are demanding for economy products
across all categories due to the countrys
economic conditions. It was observed that there
was a stiff competition across all categories of
alcoholic drinks. The domestic companies are
actively developing and collaborating with
international giants. The small independent
players in Russia are dynamically developing in
the beer sector. Many domestic players in wine
category are gaining momentum and enjoying the
Russian legislative privileges of low excise tax.
The imported brands in spirits, RTDs and
Cider/Perry are witnessing a decline of imported
brands due to their price. Grocery retailers are
the leading distributors of alcoholic drinks in
Russia along with the development in the alcohol
speciality stores.
7
These alcohol chain outlets offer alcoholic
beverages at affordable prices and convenient
locations. The alcoholic beverages market in
Russia is expected to witness a continuing
decline over the coming years due to less demand,
slow recovery of spending incomes and increasing
excise tax. Key Topics Covered in the
Report Russia Naturally Healthy Beverages Market
Research Report Russia Naturally Healthy
Beverages Market Size Russia Non Alcoholic
Beverages Market Russia Non Alcoholic Beverages
Import Volume Russia Non Alcoholic Beverages
Export Volume Russia Naturally Healthy Beverages
Market Future Outlook Russia Healthy Beverages
Market Competition Russia Beverages Retail Market
8
Russia Juice Market Demand Russia Coconut Water
Demand Beer Market Research Report
Russia Alcoholic Beverages Market Russia Russia
Juices Market Revenue Soy Milk Consumption
Russia Wine Consumption Russia Russia Non
Alcoholic Beverages Market Competition Russia Non
Alcoholic Beverages Market Future Outlook To
know more, click on the link below https//www.ke
nresearch.com/food-beverage-and-tobacco/alcoholic-
beverages/russia-beverage-forecasts/136460-11.html
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