Need & Importance of Geofencing and its Various Benefits

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Need Importance of Geofencing and its Various
Benefits
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• Geo fencing has been considered pretty important
  for a long time now and there are plenty of
  things and places or business organizations which
  probably wont be able to survive properly if
  there is no Geofencing facility.
• The Geofencing or the mobile Geofencing
  technology is one of the most wanted and needed
  technology so far. There are plenty of things
  that you can do with the help of Geofencing and a
  there are a lot of advantages of using the same.
• What exactly is Geofencing?

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• According to the definition, Geofencing is
  basically the use of GPS or RFID technology to
  create a virtual geographic boundary, enabling
  software to trigger a response when a mobile
  device enters or leaves a particular area.
• So when you use Geofencing, you basically
  understand and know what are the places of
  interest near you or people can get a track of
  the things or the services near them. As for a
  business, Geofencing technology helps the
  businesses keep a track of their customers and
  that way they can increase the visibility of
  their shops and services.
• Advantages

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• There are a lot of advantages of using Geofencing
  services. Here are a few just to keep you updated
  
• For a business, it helps them get better
  visibility in the market. For example, if a
  customer is using the Geofencing service, he/she
  gets notified whenever they come across any shops
  or business premises. This way, your shops comes
  to the customers notice and you can get a chance
  to sell your products faster than those
  businesses, who dont use the service of
  Geofencing.
• If as a business, you are using the Geofencing
  service, it helps you keep a track of your
  customer. You can understand what kind of
  customers you have you can keep a track of your
  customers whereabouts, their footfalls, how many
  times they have visited your store, or their
  buying capacity.

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• When used properly, Geofencing can also help you
  gather information about your rivals sale data
  and the use them in order to improve your
  business. However, you must make sure to use the
  right technique if you are looking for results.
• There are plenty of ways Geofencing helps you
  gather a lot of benefits. However, you need to
  make sure that you are using the Geofencing the
  right way. You need to make sure that the
  Geofence or the area covered through the
  Geo-fence isnt a vast one and you need to inform
  your customers prior that Geofence has been used.
  

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Contact us

• Copley Advertising Geofencing mobile advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com