Indian Advertising Market Report, Trends and Forecast 2017-2022 - PowerPoint PPT Presentation


Title: Indian Advertising Market Report, Trends and Forecast 2017-2022


1

Indian Advertising Industry to Reach INR 997
Billion By 2022
Copyright IMARC. All Rights Reserved
2
About IMARC Group
Report Description
IMARC is a leading advisor on management
strategy and market research worldwide. We
partner with clients in all sectors and regions
to identify their highest-value opportunities,
address their most critical challenges, and
transform their businesses. IMARCs information
products include major market, scientific,
economic and technological developments for
business leaders in pharmaceutical, industrial,
and high technology organizations. Market
forecasts and industry analysis for
biotechnology, advanced materials,
pharmaceuticals, food and beverage, travel and
tourism, nanotechnology and novel processing
methods are at the top of the companys
expertise. IMARCs tailored approach combines
unfathomable insight into the dynamics of
companies and markets with close cooperation at
all levels of the client organization. This
ensures that our clients achieve unmatchable
competitive advantage, build more proficient
organizations, and secure lasting results.
3
Report Description and Highlights
Report Description
Indian Advertising Industry to Reach INR 997
Billion By 2022 The Indian advertising industry
is currently witnessing a strong growth and has
evolved into a full-fledged industry over the
years, owing to the penetration of internet and
smartphones and support by the government. The
latest report by IMARC Group titled, Indian
Advertising Market Report Forecast
2017-2022 finds that the Indian advertising
industry reached a value of more than INR 510
Billion in 2016, growing at a CAGR of 11 during
2011-2016. Over the years, the Indian advertising
industry has creatively evolved as one of the
major industries in the tertiary sector. The
industry has broadened in every aspect employing
more personnel and offering a host of services to
its clients such as client servicing, media
buying, media planning, creative
conceptualization, etc. In addition, media
channels in India have also been expanding,
providing opportunities for the advertisers to
promote their products and services extensively.
Although, the traditional media platforms remain
the most effective, online and digital
advertising are rapidly gaining
popularity. Request Sample of the Report
http//www.imarcgroup.com/request?typereportid5
46flagB
4
Report Description and Highlights
Report Description
  • Highlights of the Indian advertising market
  • Dominance of smartphones and internet in the
    lives of the consumers is driving the Indian
    advertising market.
  • An affluent brand conscious consumer-base is
    another factor facilitating the market.
  • Print advertising is the most popular segment.
  • The Indian advertising market is driven by the
    rising penetration of smartphones and internet in
    the country which is encouraging the use of
    digital advertising. Mobile advertising is also
    expanding due to huge popularity and
    affordability of smartphones. Favourable support
    from the government is another factor
    facilitating the growth of the advertising
    industry since advertising is a crucial
    communication material for the government. High
    rate of economic growth, flourishing businesses,
    increase in spending power and a rise in the
    number of brand-conscious consumers in India are
    some of the other market drivers. As a result of
    these factors, India is one of the fastest
    growing advertising markets in Asia and is
    further expected to reach a value of INR 997
    Billion by 2022.
  • Read full report _at_ http//www.imarcgroup.com/adver
    tising-industry-india

5
Report Description and Highlights
Report Description
  • The market has been segmented into television,
    print, radio, internet/online, mobile and outdoor
    advertising. Amongst these, print advertising is
    the most popular segment owing to its wide
    regional reach. Auto, banking and financial
    services and insurance (BFSI), and e-wallets are
    the major sectors that contribute to its growth.
    Online and digital advertising, on the other
    hand, are the fastest growing segments with
    sectors like finance, IT and education being the
    largest contributors. On evaluating the
    competitive landscape of the market, the report
    has found that JWT India, Ogilvy Mather India,
    DDB Mudra Group, FCB-Ulka Advertising Ltd.,
    Rediffusion - DYR, and McCann Erickson India are
    the key players operative in the Indian
    advertising industry.
  • The report by IMARC Group has examined the
    Indian advertising industry on the basis of
  • Segment
  • Television advertising
  • Print advertising
  • Radio advertising
  • Internet/online advertising
  • Mobile advertising
  • Outdoor advertising
  •  

6
Report Description and Highlights
Report Description
  • Key player
  • JWT
  • Ogilvy and Mather
  • Mudra Communications
  • FCB-Ulka Advertising Ltd                          
                                                      
                                     
  • Rediffusion DY R
  • McCann Erickson India
  • RK Swamy/BBDO Advertising Ltd
  • Grey WorldWide (I) Pvt. Ltd
  • Leo Burnett
  • Contract Advertising Pvt. Ltd
  • Browse more related reports http//www.imarcgroup
    .com/categories/technology-market-reports

7
Report Description and Highlights
Report Description

2017 IMARC All Rights Reserved This
Publication and all its contents unless
otherwise mentioned are copyrighted in the name
of International Market Analysis Research and
Consulting (IMARC). No part of this publication
may be reproduced, repackaged, redistributed or
resold in whole or in any part. The publication
may also not be used in any form or by and means
graphic electronic or mechanical, including
photocopying, recording, taping or by information
storage or retrieval, or by any other form,
without the express consent of International
Market Analysis Research and Consulting
(IMARC). Disclaimer All contents and data of
this publication, including forecasts, data
analysis and opinion have been based on
information and sources believed to be accurate
and reliable at the time of publishing.
International Market Analysis Research and
Consulting makes no representation of warranty of
any kind as to the accuracy or completeness of
any Information provided. IMARC accepts no
liability whatsoever for any loss or damage
resulting from opinion, errors or inaccuracies if
any found this publication. IMARC, IMARC Group
and Global Therapy Insight Series are registered
trademarks of International Market Analysis
Research and Consulting. All other trademarks
used in this publication are registered
trademarks of their respective companies.
8

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Title:

Indian Advertising Market Report, Trends and Forecast 2017-2022

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Get more information about the market: The growth of the advertising industry is highly dependent on the penetration of various media platforms. IMARC Group’s new report titled, “Indian Advertising Market Report & Forecast: 2017-2022”, finds that the market reached a value of more than INR 510 Billion in 2016, growing at a CAGR of 11% during 2011-2016. Request a sample report: Browse more reports on Technology & Media industry: Contact Us IMARC Group USA: +1-631-791-1145 Email: sales@imarcgroup.com Follow us on twitter: @imarcglobal – PowerPoint PPT presentation

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Title: Indian Advertising Market Report, Trends and Forecast 2017-2022


1

Indian Advertising Industry to Reach INR 997
Billion By 2022
Copyright IMARC. All Rights Reserved
2
About IMARC Group
Report Description
IMARC is a leading advisor on management
strategy and market research worldwide. We
partner with clients in all sectors and regions
to identify their highest-value opportunities,
address their most critical challenges, and
transform their businesses. IMARCs information
products include major market, scientific,
economic and technological developments for
business leaders in pharmaceutical, industrial,
and high technology organizations. Market
forecasts and industry analysis for
biotechnology, advanced materials,
pharmaceuticals, food and beverage, travel and
tourism, nanotechnology and novel processing
methods are at the top of the companys
expertise. IMARCs tailored approach combines
unfathomable insight into the dynamics of
companies and markets with close cooperation at
all levels of the client organization. This
ensures that our clients achieve unmatchable
competitive advantage, build more proficient
organizations, and secure lasting results.
3
Report Description and Highlights
Report Description
Indian Advertising Industry to Reach INR 997
Billion By 2022 The Indian advertising industry
is currently witnessing a strong growth and has
evolved into a full-fledged industry over the
years, owing to the penetration of internet and
smartphones and support by the government. The
latest report by IMARC Group titled, Indian
Advertising Market Report Forecast
2017-2022 finds that the Indian advertising
industry reached a value of more than INR 510
Billion in 2016, growing at a CAGR of 11 during
2011-2016. Over the years, the Indian advertising
industry has creatively evolved as one of the
major industries in the tertiary sector. The
industry has broadened in every aspect employing
more personnel and offering a host of services to
its clients such as client servicing, media
buying, media planning, creative
conceptualization, etc. In addition, media
channels in India have also been expanding,
providing opportunities for the advertisers to
promote their products and services extensively.
Although, the traditional media platforms remain
the most effective, online and digital
advertising are rapidly gaining
popularity. Request Sample of the Report
http//www.imarcgroup.com/request?typereportid5
46flagB
4
Report Description and Highlights
Report Description
  • Highlights of the Indian advertising market
  • Dominance of smartphones and internet in the
    lives of the consumers is driving the Indian
    advertising market.
  • An affluent brand conscious consumer-base is
    another factor facilitating the market.
  • Print advertising is the most popular segment.
  • The Indian advertising market is driven by the
    rising penetration of smartphones and internet in
    the country which is encouraging the use of
    digital advertising. Mobile advertising is also
    expanding due to huge popularity and
    affordability of smartphones. Favourable support
    from the government is another factor
    facilitating the growth of the advertising
    industry since advertising is a crucial
    communication material for the government. High
    rate of economic growth, flourishing businesses,
    increase in spending power and a rise in the
    number of brand-conscious consumers in India are
    some of the other market drivers. As a result of
    these factors, India is one of the fastest
    growing advertising markets in Asia and is
    further expected to reach a value of INR 997
    Billion by 2022.
  • Read full report _at_ http//www.imarcgroup.com/adver
    tising-industry-india

5
Report Description and Highlights
Report Description
  • The market has been segmented into television,
    print, radio, internet/online, mobile and outdoor
    advertising. Amongst these, print advertising is
    the most popular segment owing to its wide
    regional reach. Auto, banking and financial
    services and insurance (BFSI), and e-wallets are
    the major sectors that contribute to its growth.
    Online and digital advertising, on the other
    hand, are the fastest growing segments with
    sectors like finance, IT and education being the
    largest contributors. On evaluating the
    competitive landscape of the market, the report
    has found that JWT India, Ogilvy Mather India,
    DDB Mudra Group, FCB-Ulka Advertising Ltd.,
    Rediffusion - DYR, and McCann Erickson India are
    the key players operative in the Indian
    advertising industry.
  • The report by IMARC Group has examined the
    Indian advertising industry on the basis of
  • Segment
  • Television advertising
  • Print advertising
  • Radio advertising
  • Internet/online advertising
  • Mobile advertising
  • Outdoor advertising
  •  

6
Report Description and Highlights
Report Description
  • Key player
  • JWT
  • Ogilvy and Mather
  • Mudra Communications
  • FCB-Ulka Advertising Ltd                          
                                                      
                                     
  • Rediffusion DY R
  • McCann Erickson India
  • RK Swamy/BBDO Advertising Ltd
  • Grey WorldWide (I) Pvt. Ltd
  • Leo Burnett
  • Contract Advertising Pvt. Ltd
  • Browse more related reports http//www.imarcgroup
    .com/categories/technology-market-reports

7
Report Description and Highlights
Report Description

2017 IMARC All Rights Reserved This
Publication and all its contents unless
otherwise mentioned are copyrighted in the name
of International Market Analysis Research and
Consulting (IMARC). No part of this publication
may be reproduced, repackaged, redistributed or
resold in whole or in any part. The publication
may also not be used in any form or by and means
graphic electronic or mechanical, including
photocopying, recording, taping or by information
storage or retrieval, or by any other form,
without the express consent of International
Market Analysis Research and Consulting
(IMARC). Disclaimer All contents and data of
this publication, including forecasts, data
analysis and opinion have been based on
information and sources believed to be accurate
and reliable at the time of publishing.
International Market Analysis Research and
Consulting makes no representation of warranty of
any kind as to the accuracy or completeness of
any Information provided. IMARC accepts no
liability whatsoever for any loss or damage
resulting from opinion, errors or inaccuracies if
any found this publication. IMARC, IMARC Group
and Global Therapy Insight Series are registered
trademarks of International Market Analysis
Research and Consulting. All other trademarks
used in this publication are registered
trademarks of their respective companies.
8

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