How to Write Unique and Useful Reviews Online

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How to Write Unique Useful Reviews Online
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The internet is like a directory, magazine,
newspaper, TV, and radio combined. With just one
click it can provide you with a broad range of
sources both direct and indirect. According to
Local Insights Digital Report, for 2012s 3rd
quarter, there are 70 million unique users also
known as local searchers. They search from
categories such as restaurants, legal services,
real estate, etc. So, before we add some reviews
on our chosen businesses, we must take into
consideration these guidelines
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Be General
Posting reviews about medical services should be
based on their services, treatment, cost and
overall experience and not your opinion on why
the air conditioning was too cold or how the
nurse or attendant misspelled your name.
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Use the Right Words

• Check your grammar and construction of words. Use
  the right punctuation marks and as much as
  possible avoid exclamation points (!)

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• You should be honest, forthright and give the
  business a fair judgment. A simile or metaphor
  will be useful but dont use too much
  sugarcoating.

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Post Keen Details as if You Are Storytelling
If you are posting about a courier company not
delivering your packages on time but did not
indicate the specific day that you booked the
delivery (e.g. You have to wait 3-4 business
days, and you sent it a day before the 4th of
July) Do you think thats fair?
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Identity over Quantity
As much as possible post your identity to make
your review trustworthy. It is always a standard
thought for a directory searcher to question the
reviewers identity.
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Bad Reviews are still Reviews
It doesnt matter if its a positive or negative
review, the important thing is to relay your
experience to searchers. Your insight can help
them decide to try and take hold of the product
or services.
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You should Follow a Standard Template

• You should follow a template to make your review
  jam packed with enough information. Indicate and
  separate negative and positive observations.

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• Include a conclusion and a rating scale that
  could best describe their performance both
  qualitative and quantitative. It can either be
  the following
• Likert (rating 1-10)
• Ordinal (strongly agree, agree, disagree,
  strongly disagree)
• Interval or ratio level

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Writing a review is a big responsibility and
should not be taken lightly. A haphazardly
written review can keep a potential customer from
moving towards a transaction to choosing a
different vendor for a product or service.
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