Mixed Reality Headsets Market to surpass $35bn by 2024 - PowerPoint PPT Presentation


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Mixed Reality Headsets Market to surpass $35bn by 2024


More Information @ Evolution in the gaming industry and high demand for advanced devices has drastically increased the use of AR and VR devices in the mixed reality headsets market. Commercial use of VR devices is higher than the AR counterparts, due to low cost and wide usage of immersive devices in the gaming industry. These are being increasingly adopted in the movie theatres due to their ability to block distractions and ambient light, thus providing users enhanced experience. – PowerPoint PPT presentation

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Title: Mixed Reality Headsets Market to surpass $35bn by 2024

Mixed Reality Headsets Market to grow at 35 CAGR
from 2017 to 2024 Global Market Insights Inc.
Industry Overview
  • The mixed reality headsets market is expected to
    grow at a significant rate, owing to growing
    usage in employee training across several end-use
    industries including retail, automobile,
    aerospace defense, and industrial
    manufacturing. The devices enable the trainees to
    learn and experience with the interactive objects
    within their present environment. For instance,
    the 200 training centers of the retail giant,
    Walmart are planning to incorporate the virtual
    reality platform by the end of 2017 to train
    employees. The employees will Oculus Rift
    headsets to train on different real-world
  • Rising need of retailers to inspire their
    customers through AR/VR video marketing is
    expected to propel the mixed reality headsets
    market growth. 2D videos cannot offer high degree
    of customer engagement, which AR/VR can, thus
    enabling the companies to attract the target
    group of customers. For instance, the Oreo Wonder
    Vault VR campaign takes users through the
    facility where its cookie flavors are conceived.
    According to YuMe, a video advertising company,
    emotional attachment to a brand increased by 27
    in a VR experience. Also, the customer engagement
    duration is far higher for VR content, which will
    propel the mixed reality headsets market growth

  • High product costs are expected to restrict the
    commercial adoption of these devices, thus
    impacting the mixed reality headsets market
    growth. Increasing technological advancements and
    innovations in the products are compelling the
    manufacturers to sell the products at premium
    prices making them much less affordable for
    customers across several industries and consumers
    in the gaming sector. However, with the
    increasing number of players entering the mixed
    reality headsets market and rising
    commercialization of AR and VR devices, the
    prices are expected to witness gradual decline
    making them affordable, thereby increasing the
    adoption rate.
  • AR devices are expected to grow at the highest
    growth rate in the mixed reality headsets market,
    due to its ability to overlay information on
    reality. These devices are gaining popularity due
    to applications across healthcare, automotive,
    and industrial sectors. Smart glasses will
    witness high adoption owing to the low costs and
    high degree of convenience offered, as compared
    to HMDs. The usage of these devices in day-to-day
    applications is increasing gradually, with the
    growing need to get the right information when
    required, thereby driving the mixed reality
    headsets market growth.


Browse Full Market Research Report Of Mixed
Reality Headsets Market _at_ http//bit.ly/2Av5eff
Request for a Sample of this Research
report _at_ https//www.gminsights.com/request-sample
Japan VR headsets market size, by application,
2016 2024 (USD Million)

Industry Coverage
  • The China mixed reality headsets market is
    anticipated to witness significant growth during
    the forecast timeframe, owing to the presence of
    large number of players in the region.
    Development of low-cost products, due to the
    presence of several material suppliers and
    cost-effective labor is expected bode well for
    the mixed reality headsets market growth in
  • The Germany mixed reality headsets market will
    witness increased demand, owing to increasing
    implementation in the automotive industry.
    Moreover, the technology is being used in
    applications such as marketing, training, and
    design development in automobiles. For instance,
    the BMW service engineers use AR HMDs to see the
    instructions and tools to be used.
  • Some of the prominent players in the mixed
    reality headsets market comprise Facebook/Oculus,
    Microsoft, HTC, Sony Corporation, Samsung
    Electronics, Lenovo, GlassUP S.r.l, Optinvent,
    Solos, Vuzix Corporation, and Seiko Epson
    Corporation. Small players are continuously
    entering the mixed reality headsets market due to
    its attractiveness and huge market potential.
    These companies in the market need to invest
    increasingly in RD and new product development
    to gain competitive edge. For instance, Optinvent
    has created and patented its Clear-Vu technology,
    that enables see-through near the eye.

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