Tips for Preparing a Trade Show - Sol Exhibitions

1
Tips for Preparing for a Trade Show
2

• Trade shows are a must for small business
  success. Theyre especially helpful to start-ups.
  However, trade shows can be frustrating and
  overwhelming.

3
Fortunately, there are ways to relieve this
frustration and ensure youre properly prepared
for your show. Just follow these steps
Learn the specifics of the show Display
your work and logo clearly Arrange the
properly and make it stand out Create a
presentation board Promote on social media
4
Learn the Specifics of the Show

• Before preparing for a trade show, you must
  know the specifics of it. This means learning
  about your audience and the area where your booth
  will be located.

5
Find out how large your booth area will be,
the location of electrical outlets, if
accessories like table cloths are provided and if
theres enough wall space to display your logo.
Knowing the specifics of the show and your booth
area will help you plan and prepare your display.
6
Display Your Work and Logo Clearly

• Your trade show booth design should include a
  large, visible logo, company name and a portfolio
  of your companys best work or products.

7
(No Transcript)
8
Arrange the Properly and Make It Stand Out

• To make them more efficient and appealing to
  visitors, trade show tables should be arranged in
  levels.

9
Create a Presentation Board

• A stand-alone presentation board can be used
  to show visitors how your company, products
  and/or services can benefit them.

10
However, you should also offer them other
things to remember your company by, including
brochures, business cards, pens, hats, t-shirts,
notepads, magnets and more. Promotional items
with your companys name and logo will ensure
your visitors remember you. http//www.solexhibit
ions.com/
11