Global MVAS Market to surpass $1,300bn by 2024

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MVAS Market Research Reports and Industry
Analysis from 2017 to 2024 Global Market
Insights Inc.
Fuel Cell Market size worth 25.5bn by 2024
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Key Insights from MVAS Market

• According to Global Market Insights, Inc., Mobile
  Value Added Services (MVAS) industry, which was
  evaluated at USD 400 billion in 2016, is forecast
  to surpass USD 1300 billion by 2024. The growth
  trajectory of MVAS Market is expected to display
  a rising trend, subject to its extensive
  applications across the telecom, healthcare IT,
  BFSI, education, retail, entertainment media,
  and government sectors. A steep rise in the
  popularity of social media websites along with
  the growing use of mobile payment apps will also
  offer bright prospects for the business.
  Escalated demand for availing entertainment
  services on mobiles coupled with introduction of
  LTE services for mobiles smartphones will
  lucratively influence MVAS market trends.
• Fierce business competition coupled with the
  reduction in costs of mobiles smartphones have
  forced the mobile manufacturers to focus more on
  providing value added services and thus improve
  their brand presence. The rising importance of 3G
  and 4G services available at reasonable charges
  are expected to boost MVAS market demand over the
  next few years. Rising demand for novel
  technologies such as M2M and IoT by the
  organizations to effectively handle their
  day-to-day operations is also expected to
  accelerate MVAS industry development.

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Continued...

• Telecom sector, which had observed a commendable
  growth in the past, is expected to significantly
  boost MVAS industry size over the coming years.
  The growth can be attributed to the escalated
  requirement for personalized and content rich
  value-added services. MVAS market in the
  education sector is expected to witness a massive
  expansion over the coming seven years, driven by
  its enhanced usage for in language training,
  online education tutoring, reading, and
  vocational training.
• Mobile value added services will also help
  distance learners improve their learning ability,
  thereby complementing the business expansion.
  Potential use of value added services for
  diagnosing treating patients along with the
  rising trend of storing health records of the
  patients in a digitized format is expected to
  boost MVAS industry size across the healthcare
  IT sector.Taking into consideration the
  geographical trends, Asia Pacific MVAS industry
  is projected to experience a notable surge over
  the coming timeframe, driven by rising consumer
  trend towards the use of smartphones tablets.

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Europe MVAS Market Share, By Solution, 2016
2024 ( Bn)

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Regional Analysis of MVAS Market

• The governments of the region have been
  undertaking efforts to spread awareness regarding
  the benefits of mobile usage and have been
  developing infrastructure for its effective use,
  thereby favorably influencing the industry growth
  across the region. China, South Korea, India, and
  Japan are forecast to be the major revenue
  pockets.
• U.S. industry, which accounted for more than 25
  of MVAS market revenue in 2016, is expected to
  witness a notable growth in the future. The
  growth can be credited to the high presence of
  reputed digital media participants such as
  Netflix, Amazon, Roku, Apple TV, Hulu, and Boxee
  across the region.
• Latin America MVAS industry is expected to
  experience a lucrative growth over the next few
  years, subject to network operators offering
  valued added services even in the most remote
  areas and distant places.

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Continued...

• Mobile value added services can be availed
  through mobile money, SMS (Short Message
  Service), Instant Messaging, infotainment, and
  MMS (Multimedia messaging service) solutions.
  Effective mobile banking, mobile remittance, and
  mobile wallet services, driven by high speed
  networks and low tariffs are expected to
  beneficially influence the growth of the mobile
  money sector, which will accelerate MVAS market
  revenue expansion.
• Market players are trying to increase their
  profit margins and expand their geographical
  presence by adopting key business strategies such
  as mergers acquisitions, new product
  development, strategic partnerships, product
  benchmarking, and joint ventures.
• Vodafone Group PLC Alibaba Group Holding Limited,
  Gemalto N.V., Mahindra Comviva, ATT
  Incorporation, Baidu Incorporation, Nokia
  Corporation, Huawei Technologies Company Limited,
  KongZhong Corporation, Amazon, and Apple
  Incorporation are the key participants of MVAS
  industry.

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