10 Things you probably don’t know about FB ad’s…. (1) - PowerPoint PPT Presentation

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10 Things you probably don’t know about FB ad’s…. (1)

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This are guidelines for effective and efficient FB ad’s by renowned Digital Marketing Course provider with practical experience Pace Career Academy hope this will bring greater returns on your ad. – PowerPoint PPT presentation

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Title: 10 Things you probably don’t know about FB ad’s…. (1)


1
10 Things you probably dont know about FB
ads. This are guidelines for effective and
efficient FB ads by renowned Digital Marketing
Course provider with practical experience Pace
Career Academy hope this will bring greater
returns on your ad. Guidelines are as 1.Goal
  • Traffic on Website/ Brand Awareness
  • Web traffic is the amount of data sent and
    received by visitors to a web site. This
    necessarily does not include the traffic
    generated by bots. Since the mid-1990s, web
    traffic has been the largest portion of Internet
    traffic. Web traffic also measures the amount of
    clicks that people do for nay known brand.
  • Call to Action/ Lead Generation
  • A call provides direct link of connection between
    consumer and seller. A call to action provides
  • Focus to your Site.
  • A way to measure success of your site.
  • Consumer calls for your website.
  • Conversion
  • A conversion is an action that a person takes on
    the website such as clicking on a particular
    button, filling a form, adding an item to the
    shopping cart or viewing a particular page. These
    actions are defined by the advertiser as the
    campaign goals. Conversion tracking code often
    referred as conversion pixel can be placed on
    any page of the website.
  • 2.Product Category

2
  • Product Keyword/Listing
  • Product Keyword means the most accurate keyword
    or keyword phrase describing your business,
  • service or product in the listings. A product
    listing ad includes product image, price, and
    merchant name and appears when a query with the
    name product is done. Product keywords are the
    niche of related keyword that all concentrate on
    one product.
  • Ad text
  • A text ad is a form of marketing communication
    that advertisers can use to promote their product
    or service related keywords on the Ad platform.
  • Blog to support sales pitch
  • Before and after launch of any product the
    industry experts write about it and discuss its
    potentials that helps in promoting any product
    along with good creaditability.
  • 3.Content Niche
  • Content text
  • Content niche are the highly specific long-tail
    keywords that pertain to a narrow industry
    vertical
  • for any certain product. It's important to
    optimize your site and your pay-per-click
    campaigns for niche keywords and not just broad,
    popular terms, which are often too difficult to
    rank for, especially as a new venture.
  • Marketing Initiative
  • When you're just getting started with a marketing
    initiativewhether you're a new affiliate
    marketer, new to an industry, or launching a new
    productit can be very hard to predict the
    impact of a new search campaign, as well as to
    determine an attack plan for your industry niche.
  • 4.Audience/Consumer

3
  • Demographics
  • Demographic segmentation is market segmentation
    according to age, race, religion, gender, family
    size, ethnicity, income, and education.
    Demographics can be segmented into several
    markets to help an organization target its
    consumers more accurately.
  • Need
  • A need is a consumers desire for a product 's or
    service 's specific benefit, whether that be
    functional or emotional. A want is the desire for
    products or services that are not necessary, but
    which consumers wish for.
  • Marketing helps companies make consumers aware
    of these products and services, Marketing is
    made up of all the processes involved in getting
    products into the consumer's hands.
  • Engagement
  • Ad engagement is often measured by observing and
    numbering the different consumer interactions
    beyond the "traditional" click for a given ad.
    Metrics for measuring ad engagement vary
    according to the type of ad.
  • For a rich media ad, engagement may be measured
    through the different uses of interaction
    possibilities offered by the ad. For instance,
    for a playable rich media ad, engagement may be
    measured by the play rate and the average play
    length.
  • 5.Interest
  • Placement Methods
  • Right place right product helps people to reach
    more on your ad and define their need and
    initiate
  • a decision cycle to generate lead or sales.Ad
    placement should be according to areas of
    interest of consumer, demographics and need,
    supported with reviews and suggestion.
  • Behavior
  • Consumer behavior is the study of individuals,
    groups, or organizations and all the activities
    associated with the purchase, use and disposal of
    goods and services, including the consumers
    emotional, mental and behavioral responses that
    precede or follow these activities

4
6.Competitor Analysis
  • Identifying your consumer.
  • Identifying your competitors and evaluating their
    strategies to determine their strengths and
    weaknesses relative to those of your own product
    or service .
  • Analyzing your consumer.
  • A competitive analysis is a critical part of your
    company marketing plan. With this evaluation, you
    can establish what makes your product or service
    unique and therefore what attributes you play up
    in order to attract your target market.
  • 7.Budget
  • Investment
  • The advertising budget of a business is typically
    a subset of the larger sales budget and, within
    that, the marketing budget. Advertising is a
    part of the sales and marketing effort. Money
    spent on advertising can also be seen as an
    investment in building up the business.
  • Daily ad spend
  • An account spending limit is an overall limit on
    how much your ad account can spend across all the
    ad campaigns you're running. If you set an
    account spending limit, delivery of your ads will
    stop when that limit is reached to help ensure
    that you don't pay more for ads than you want to.
    This limit is optional, but it can help you
    control how much you're spending on Facebook ads.
  • Mapping the returns
  • Advertising is working to bring in sales is
    incredibly important for businesses, and knowing
    the ROAS allows companies to determine whether
    their efforts at marketing and the money they've
    spent are effective. A business' success can
    depend on the ROAS being profitable, and many
    times companies will want to know right away if
    a certain type of advertising campaign is working
    as anticipated so they can act immediately to
    correct the situation if the campaign is failing.

5
8.Campaign Optimization
  • Campaign Optimization considers some of the facts
    those are
  • Increase your ads click-through rates
  • Lower your ad campaigns cost-per-click
  • Reach even more high-ROI audiences
  • Lower your cost-per-acquisition
  • Increase your sales results at the same ad budget
  • 9.Reach and Final Return on Investment
  • Types of Expected reach
  • Reach
  • App installs
  • Event responses
  • Leads
  • Offer claims
  • Offsite conversions
  • Page engagements
  • Page Likes
  • Post engagements
  • Video views
  • Measuring Returns

6
  • To make our estimates, we use a combination of
  • Your budget. This tells us at what scale your ad
    set can get results.
  • Your bid. This gives us an idea of how many
    auctions you'll be able to win (and, by
    extension, how many people we'll show your ad
    to).
  • Your past performance data. This gives us an idea
    of how people may respond to your ads.
  • Market data. We run a simulation to estimate how
    the campaign would've performed if it had the
    same budget, bid and audience, but ran in the
    past.
  • Characteristics of your target audience. This
    includes cost per 1,000 impressions (CPM),
    conversion rate and other factors.
  • 10.Learning from Mistakes
  • Common mistakes on FB ads are
  • Not optimizing bids toward the right goals.
  • Not customizing ad content per audience segment
    and refreshing creative
  • Not bringing in the volume with prospecting (and
    branding)
  • This are the few guidelines for FB successful ad
    campaigns for morepls feel free to contact us on
    any timePACE CAREER ACADEMY

Thank you for Reading!!!
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