How to Prepare Your Online Store for The Holiday Season

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How to Prepare Your Online Store for The Holiday
Season
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(No Transcript)
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• prepare your website

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• prepare your website

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• Boost your marketing communication

Invest more energy in email marketing
If you have a huge email list filled with
previous buyers and leads, start communicating
with them asap. Remind them that they can buy
their Christmas presents now without waiting in
long lines.
Be active on social media
Focus on content marketing
During the Holiday season its vital that you
increase your social media presence. Publish as
many Holiday-focused posts as you want.
Boosting your content marketing can give you a
big advantage against the competition. You can
write a blog post sharing Black Friday shopping
tips, or Christmas decorating ideas. Its not
only useful to your visitors but also helps SEO.
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Plan your ads and budget
Onsite retargeting campaigns
Im sure youll be running PPC ads on Facebook
and Google AdWords. Be sure to plan your ads and
ad copy in time.
If you dont have an email list yet, or its just
too small, take advantage of the highly increased
traffic and set up onsite retargeting campaigns.
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