UK Prepared Meals Sector Market Trends

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UK Prepared Meals Sector Analysis
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Why was the report written? This overview of the
consumer and market dynamics of the UK's Prepared
Meals sector allows new entrants and established
players to gain rapid and comprehensive insight
into the current state of the market and identify
the key trends that will drive growth in the
coming years. What is the current market
landscape and what is changing? The Prepared
Meals market is growing due to the increase in
the number of women in the workforce and
single-person and one-parent family units. While
growth has been steady in local currency terms,
closely matching volume growth, volatile exchange
rates have added complexity to the market for
international companies. For instance, the value
of the British pound versus the US dollar fell
rapidly during the second half of 2008, and then
grew rapidly after 2009. This fluctuation is
expected to stabilize in the coming years,
showing steady growth.
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What are the key drivers behind recent market
changes? The Prepared Meals market is growing in
the UK and this growth reflects the busy lives of
UK consumers, the increasing numbers of working
women, the search for convenience, and declining
culinary skills. In addition, growth is also
supported by an aging population and the
increasing desire to experience global cuisine or
to have a restaurant-like experience at home.  
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What makes this report unique and essential to
read? This report brings together consumer
insight and market data to provide a
comprehensive brief of the UK Prepared Meals
sector. This allows for the rapid identification
of key growth opportunities across three Prepared
Meals categories and their packaging. Scope Analy
sis of consumer behaviour, economic conditions,
and demography reveals emerging opportunities in
the Prepared Meals sector.
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Key growth categories are highlighted by
analysing the market dynamics of three Prepared
Meals categories. Market shares are provided for
the leading brands across Prepared Meals
categories. An overview of packaging trends in
the UK's Prepared Meals sector is provided,
including primary packaging material and type,
packaging closures, and outer packaging. Reasons
To Buy It is interesting to see that Time Rich
consumers, who have more than seven hours of
leisure time per day, account for over one-third
of Prepared Meals consumption by volume, which
indicates cookery skills and habits are declining
among UK consumers.
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Key Topics Covered in the Report https//www.kenr
esearch.com/consumer-products-and-retail/cosmetics
-and-personal-care/hair-care-france/108902-95.html
  Contact UsKen ResearchAnkur Gupta, Head
Marketing CommunicationsAnkur_at_kenresearch.com
91-9015378249
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