10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign Efforts - PowerPoint PPT Presentation


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10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign Efforts


Considering mobile eCommerce web redesign? Ecommerce development experts suggest avoiding ten deadly mistakes to get better ROI from your redesign efforts. – PowerPoint PPT presentation

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Title: 10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign Efforts

10 Killer Mistakes that can Ruin Your Mobile
E-Commerce Redesign Efforts
  • Do you still consider mobile as a supplementary
    commerce medium? If yes, then theres no doubt
    that you are losing out a lot of business to your
  • Advancements in mobile technology coupled with
    your customers ever increasing reliance on
    smartphones has led to a phenomenal rise in
    mobile transactions.

  • Therefore, it becomes highly crucial for you to
    craft an exceptional mobile experience for your
    eCommerce store visitors.
  • Here are some deadly mistakes that you must avoid
    while considering your mobile eCommerce website
    development or redesign.

1. Not considering responsive design
  • These days, having a responsive website is no
    more an option for your business, its rather an
    A responsive design allows you to bid farewell to
    the need of creating a separate mobile-friendly

This is because a responsive website is capable
of detecting your site visitors screen size and
orientation and hence can change its layout
  • Moreover, it also saves you from getting
    penalized by Google for having duplicate content
    as you need not have two different sites with
    same content now.

Find out more about what you are missing out by
not having a responsive site by clicking here!
2. Cluttered homepage
  • Your homepage holds substantial potential for
    creating a lasting first impression on your
    website visitors. Usually homepage is the first
    thing that they see on your site and you need to
    make the most of this opportunity.

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  • Our web design experts suggest that your homepage
    must be devoid of unnecessary things so that your
    visitors dont walk away from your site. For
    instance, you must keep away from using too many
    fonts, images or texts to avoid giving a chaotic
    look to your homepage.
  • Furthermore, you would need to get creative in
    order to use the screen space that is fraction of
    the size of screens on desktops and laptops. In
    other words, you would have to convey the same
    information with less and absolute essential
    design elements.

3. Complicated navigation
  • Did you ever visit a site wherein links were hard
    to find and buttons were hardly visible? How
    would you describe that experience in one word?
    Frustrating, right!
  • Imagine your visitors come to your site to search
    for some products or information and the buttons
    are placed in wrong location, will they stay on
    your site?

  • Hence, it is of utmost importance to make
    your website navigation easy and intuitive with
    textual description for all the links and alt
    text for images.
  • Remember to condense your navigation to make it
    precise and easier for mobile customers to use.
    Getting your site designed by an
    experienced eCommerce development agency would
    definitely help you achieve a professional look
    for your website.

4. No guest checkout option
  • Guest checkout option enables your site visitors
    to make a purchase from your e-store without
    having to sign up for an account. Not having one
    could lead to cart abandonment as many customers
    dont have the patience to fill-out a number of
    fields in a form.
  • To encourage customers to complete the checkout
    process you would need to make it as quick and
    painless as possible.

  • Mobile customers are always in a hurry and by
    saving time of your customers while they are on
    the go you are creating value for them which they
    would definitely love and become repeat visitors.

5. Asking too much information from users
  • In your eCommerce website how many pages your
    visitors are required to go through? How many
    forms they need to fill for registration?
  • Remember that eCommerce giants like Amazon have
    already raised the bar of customer expectation.
    Therefore, if you are not able to provide a
    streamlined experience to your visitors browsing
    via their smartphones and tablets then they are
    very likely to defect to your competitors.

  • Try to keep the forms concise in order to
    encourage site visitors to complete checkout
    forms and also to boost conversions. You know
    full well that tapping and typing via touchscreen
    of smartphones is very cumbersome indeed.

6. Not having proper call-to-action
  • Keep your call-to-action (CTA) bold, specific and
    above the fold. Try to make conversion path
    frictionless for your mobile users and consider
    adding quick buy buttons in order to minimize the
    number of clicks to checkout.
  • Why not offer a CTA like Add to basket option
    from the search results page? This will save lot
    of tapping hassles and shorten the path for your
    mobile customers.

  • Try to enforce urgency on your customers and
    encourage them to take your desired action by
    tapping on the Buy Now or Add to cart button.
  • Remember user experience is a vital factor that
    would determine how long your customers would
    stay on your site. Therefore, make it a point to
    make the CTA button thumb-friendly, in other
    words, bigger and with colours that contrasts
    with the background.

7. Logo not linked to homepage
  • Have you ever tried to go back to the homepage by
    tapping the logo placed in the top-left of a
    mobile page? How would it feel if it doesnt work
    or the link is not available?

  • Too many taps required to perform a single action
    is truly frustrating for a mobile user.
  • If you dont want to make your customers feel the
    same, then link your logo to your home page
    without fail. Visitors would love this experience
    if they can go back to your home page with just a
    single tap.

8. Inconsistent user interface
  • Anything in excess has a deleterious effect and
    the same holds good for web design. Too many
    elements or over-creativity resulting into
    different designs for every single page within a
    website could be confusing and annoying.

  • Your website visitors should be able to relate
    and connect with your website. No matter how
    appealing your site is, if the overall appearance
    is inconsistent then it would confuse your
    customers and deter them from connecting with
    your brand.
  • Hence, if you want to create great user
    experience then your design must be customer
    centric and this is better echoed by the words of
    Dana Chisnell

9. Unstructured and irrelevant content
  • Your website content plays a pivotal role in
    driving traffic to your site. How well your
    content is structured determines how successful
    your site becomes. Yes! Google algorithms can
    crawl easily through a structured content.

  • Moreover, putting appropriate titles, headings,
    sub-headings, paragraphs, bullets and keywords
    can help your mobile users to skim through your
    pages within no time. They would appreciate that
    and would come back to your site for more
    relevant stuffs.
  • Featuring relevant, consistent, structured and
    fresh content on your site can help you get a
    better search engine ranking which is highly
    significant for your business.
  • Also keep in mind to add sufficient white space
    between your text and images by adding proper

10. Ignoring testing
  • Your website redesign is complete now and you
    have got an amazing mobile eCommerce site
    developed. However, failing to test it over and
    over on multiple devices before launch could be
    damaging for the health of your site.
  • Our eCommerce development experts always make
    sure to test accessibility, functionalities,
    responsiveness, etc. so that if there is any
    issue it can be addressed and fixed prior to

Now its your turn
  • Is your eCommerce website performs well in mobile
    devices? Remember not to commit the
    aforementioned mistakes while redesigning your
    eCommerce website. You can also talk with our
    experts and get cost-effective solutions.

  • You May Check This To Know More About.
  • E-commerce Development Agency
  • Responsive Website Development Experts
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