Growth of assorted popular alcoholic beverages in Philippines: Ken Research

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Growth of assorted popular alcoholic beverages in
Philippines Ken Research
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Spirit is an alcoholic beverage that is produced
by distillation of grains, fruit, or vegetables
that undergo alcoholic fermentation. Philippines
climatic condition is not suitable for plantation
of grape-bearing vines. Therefore, grapes are
grown in small quantities in the country. Wine
is made from other fruits such as mangoes, guavas
and passion fruit. Mango wine is the most popular
wine along with guava and passion fruit wines
which are easily available. The variety of
alcoholic beverages labelled as fruit wines are
actually spirit bases. They are made up of grain
or starchy roots flavoured with fruit extracts or
concentrate. The leading alcohol producer in
Philippines
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is the San Miguel Brewery that holds more than
90 of the beer market. According to the study
Spirits in the Philippines, gin, beer, rum, and
brandy are the most popular drinks that are
easily available in Philippines. Rum is an
alcoholic spirit manufactured in the Philippines
with white and gold versions. The products are
well made and are used for cocktails. Blended
whiskey, vodka and brandy are also produced at
various levels of aging and quality. The common
alcoholic beverage preferred in Philippines is
beer. Local alcoholic drinks are tuba (coconut
wine) and clear liquors produced from sugar or
fruit. Imported beer, wine and whiskey are
available but expensive. Tanduay is another
popular brand of rum, along with Tondenia Premium
Rum and Anejo 65 Rum brands which are available
in Philippines. The popular brandy brands are
Barcelona, Genoroso, and Gran Matador. The local
Vodka brands are Cossack
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Vodka and Antonov Vodka. Don Enrique Mixkila is a
combination of Tequila and distilled spirits. Erg
is as brand of Alcotonic, Q-Shandy and Cali are
brands of non-alcoholic beer. Boracay, Expired,
Kagatan, Calibog are few of the cocktail drinks
available in the country. Filipino lambanog is an
alcoholic beverage manufactured by PDC and is
going global. This product cannot be found
anywhere else in the world and is a true Filipino
spirit. Lambanog is hoping to find itself
alongside the worlds best known distinctive
liquors. In the year 2013, the Philippines
government has started to impose new taxes such
as excise tax on the spirits such as beer,
liquor, wine, and alcohol products. The spirits
market in Philippines is still recovering from
the effect of taxes. San Miguel is the leading
brand in the manufacture of beer and gin in the
country with a variety of products. Beer na Beer
is a close competitor for San Miguel. Philippine
Distillers Company (PDC) is another leading
player in the spirits market.
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• The growth of on-trade channel for spirits is
  driven by encouraging the cocktail culture in the
  country. On-trade establishments also introduce
  various spirits categories and consumers are
  attracted towards the new brands. The off-trade
  sale of spirits is always in bulk and it was
  observed that the off-trade spirits market will
  continue sales at a steady growth. However, the
  volume sales of imported brands remains
  negligible compared to the premium brand of
  spirits in Philippines. Majority of the consumers
  demand premium brands of spirits which are
  cost-effective compared to the country made
  spirits.
• Philippine witnessed a recovery in the total
  volume sales of spirits in the recent years with
  a growth of more than five percentile which is
  680 million litres. The robust economy in the
  country has driven the growth of the spirits
  market and increased consumer spending. The
  consumption of spirits in Philippines is expected
  to increase by volume to reach 734 million litres
  in the coming years. Therefore, a

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rapid growth is expected in the spirits market in
the coming years in the categories of whiskies
and wine. Majority of the manufacturers are
implementing various strategies to market their
products and stabilize their market
positions. Topics covered in the
Report Philippines Spirits Market
Research Spirits Industry Analysis
Philippines Philippines Alcoholic Beverages
Market Research Beer Market in Philippines Philipp
ines Spirits Major Players Philippines Alcoholic
Beverages Competition Philippines Wine Market
Research Report Philippines Spirits Consumption
Analysis Philippines Alcoholic Beverages Industry
Analysis Philippines Alcoholic Beverages Industry
Regulations
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For further reading click on the link
below https//www.kenresearch.com/food-beverage-a
nd-tobacco/alcoholic-beverages/spirits-philippines
/133894-11.html Related Reports https//www.kenre
search.com/food-beverage-and-tobacco/alcoholic-bev
erages/spirits-czech-republic/133893-11.html http
s//www.kenresearch.com/food-beverage-and-tobacco/
alcoholic-beverages/spirits-vietnam/133895-11.html
Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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