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The US Smart Wearable Devices Market Outlook to 2021: Ken Research

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Title: The US Smart Wearable Devices Market Outlook to 2021: Ken Research


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The US Smart Wearable Devices Market Outlook to
2021 Ken Research
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The report titled The US Smart Wearable Devices
Market by Type (Fitness Bands, Smart Watch, Smart
Eyewear and Others), by Distribution Channel
(Online, EBOs, MBOs, Others) Outlook to 2021
provides a comprehensive analysis of the US smart
wearable health devices market. The report
focuses on overall market size by revenue and
volume sales, segmentation on the basis of type
of device (fitness band, smartwatch, smart
eyewear and others) and on the basis of
distribution network (online, exclusive store,
organized retail and others).
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  • Value chain analysis along with the factors to be
    considered before making the purchase decision
    provides some key input on the practices adopted
    in US smart wearable health devices market.
  • The report also covers detailed snapshot on major
    and emerging companies in the smart wearable
    health device market including growth drivers,
    issues and challenges, and market share. The
    report further includes market projections for
    future and analyst recommendations highlighting
    the major opportunities and cautions in the US
    market.
  • Market Size
  • By Revenue and Volume Sales Market for smart
    wearable health devices has grown significantly
    in the last three years (2014-2016). The market
    on the basis of revenue generated from retail
    sales increased from USD billion in 2014 to USD
    billion in 2016. It registered

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growth in 2015 and in 2016. Increased cost due
to sale of advanced products and higher priced
Apple smart watch and more expensive smart eye
wearables was the key reason for such a higher
increase in terms of revenue generation. Volume
sales during the same period increased from
million in 2014 to million in 2016. Fitness
bands were the most sold smart wearable health
devices followed by smart watch and smart
eyewear. Apple, Fitbit, Garmin, Samsung, Pebble,
Motorola, Sony were some key players in the smart
wearable market in the US. Market Segmentation
By Type of Device Fitness bands were most
popular smart wearable smart devices sold in the
US market accounting for of the total sales.
An estimated million fitness bands were sold in
the US market. Fitbit leads the market in this
segment with Garmin being the second largest
player on the basis of volume sales. Smart
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watches () were the second most demanded
wearable device in the US market with an
estimated sales volume of million in 2016. Smart
eyewears and other products such as smart
clothes, heart monitors, Elvie, blood monitors
and other specific health parameter monitoring
devices contributed of the total demand. By
Type of Distribution Network Online retail
accounted for majority of the smart devices sold
in the US market. In 2016 an estimated of the
total sales executed in the US wearable market
was through online portals such as Amazon and
company websites. Crowd funding websites also
made small contribution to the online sales. An
estimated million devices were sold on online
platforms. Company outlets of Apple Samsung Sony
Garmin and others contributed of the total
sales by volume and equal number were sold by
organized retail stores such as Walmart, Target,
Best Buy and others. of the devices were sold
through others channels such as independent
retail stores, pharmacies, corporate sales and
others.
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  • Market Share of Major Players
  • Fitness Band Fitbit was the leading player in
    the US fitness band market. It managed to sell an
    estimated () of the total fitness band sold in
    the US in 2016. Promotional deals on Black Friday
    and Cyber Monday helped the company to increase
    its sale in terms of volume. Garmin was the
    second largest player. Its Vivofit fitness band,
    Vivo HR and HR are some key products. Other
    major players contributed of the total sales
    by volume. These mainly included Jawbone,
    Samsung, Mi Band and other small players.
  • Smart Watch Apple emerged as the leading player
    in smart watch segment accounting for more than
    half () of the total smart watched sold.
    Samsung Gears were second most popular smart
    watches in the US accounting for of the total
    sales in 2016. Samsung gear S2 and Gear fit 2
    were the key product available in the US market
    during 2016. Traditional watch companies such as
    Tag

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Heuer, Fossil also made significant contribution
in terms of revenue as their watches are priced
at the premium. Minor contribution was made by
Pebble, Motorola, Garmin and others. Together
they accounted for of the total sales. Future
Outlook By Type of Product Smart watches will
gain popularity in the future and are expected to
sell more than half () of the total smart
wearable devices to be sold in the US. Sales are
expected to reach million devices in 2021.
Apple is expected to continue with its dominance
due innovative technology, brand conscious
consumers and slightly competitive pricing.
Products are expected to become independent of
smart phones as technological advancements are
achieved. Demand for smart eyewear is expected to
witness a very healthy growth as they are
expected to become part of normal day to day
life. Prescription based smart wear is expected
to gain a much
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much larger demand in future as doctors will find
it useful to remotely monitor the vitals.
Penetration of such devices is also expected to
increase. By Type of Distribution Channel
Online retail will continue to remain the
dominant market place for sales and distribution
of smart wearables accounting for more than half
() of the total sales. Many large retail chains
are expected to establish and promote their
online retail stores which will further give the
boost to online retail demand in smart wearable
sections. Company outlets are expected to grow in
future even though the online presence is
increasing mainly on account of user experience
that one may get at these stores. Organized
retail offers the best opportunity to get on hand
experience about the product from new and
emerging companies. It is expected that eyewear
stores will be the largest beneficiary of the
sale in the organized retail segment as
prescription based smart glasses gain market.
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  • Key Topics Covered in the Report
  • Introduction and Genesis to Smart Wearable Health
    Devices
  • Factors to be Considered Before Making a Purchase
    Decision
  • US Smart Wearable Health Devices Trends and
    Developments, Growth drivers, Issues and
    Challenges
  • Market segmentation by type of Devices, and Sales
    Distribution Network
  • Market Share of Major Players in The Smart Watch
    and Fitness Band Segment
  • Competitive Landscape of Major Players
  • Smart Wearables Industry Growth
  • Consumer Smart Wearable Market Potential
  • Smart Wearable Fitness Devices Sensors Market
  • Wearable Fitness Products Market
  • Sales Dealers Smart Wearable
  • Wearable Tech Market Growth

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Competition Apple Smart Watch Smart Watches
Market by value Wearable Electronics Market
Trends Wearables market overview Volumes Sales
Smart Wearable Market Smart Wearable Latest
Development US US Smart Wearable Health Devices
Trends Issues and Challenges Fitness Band Value
Chain Analysis Smart Devices For more
information on the market research report please
refer to the below link https//www.kenresearch.c
om/consumer-products-and-retail/luxury-goods/us-sm
art-wearable-devices-market/142266-95.html
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Related Report by Ken Research https//www.kenres
earch.com/consumer-products-and-retail/luxury-good
s/india-watch-market-research-report/419-95.html
https//www.kenresearch.com/consumer-products-and-
retail/luxury-goods/singapore-luxury-goods-market-
research-report/477-95.html Contact Ken
Research Ankur Gupta, Head Marketing
Communications query_at_kenresearch.com 91-124-42302
04
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