Title: ULTIMATE GUIDE FOR HIRING AND MANAGING SEO AGENCY IN SINGAPORE (1)
1ULTIMATE GUIDE FOR HIRING AND MANAGING SEO AGENCY
IN SINGAPORE SINGAPORE
In a world where over 90 of online experiences
start with a search engine, showing up on the
front page of Google can be the deciding factor
between a business thats going to thrive and one
that may get bankrupt.
2- In the changing landscape of marketing and
promotion, SEO has become a core element of any
serious business whether big, small or medium.
According to - A Report by Hays in Singapore
- Digital marketing is the number one
sought-after skill in Singapore both by B2B and
B2C companies. So many businesses from around
the world are coming to Singapore and competition
is continuously rising.
3- As most companies outsource their SEO work to a
SEO agency in Singapore, its seen that a large
percentage of them are left dissatisfied by their
Singapore SEO agency. - Hiring right SEO agency in Singapore and
effectively managing it is an art not many
businesses know, which is why they end up getting
trapped in marketing gimmicks and shell out
marketing budget only to see dismal results and
heaps of dissatisfaction.
4- Whether you are looking to first time hire an SEO
agency in Singapore or you have had certain
disappointing experiences, this is the guide
which if you follow youll be able to hire a
perfect SEO agency in Singapore that will be
aligned with your business goals, produce
tangible results, provide extensive reports and
help your business to grow multi-folds.
5Following are the steps you need to keep in mind
while hiring and managing SEO agency in
Singapore.
6Step 1 Determine your goals and expectations
- Before you go for hunting that perfect SEO
connoisseur, its imperative that you have
clearly thought, identified and determined the
goals and expectations of the SEO campaign that
youre willing to hire an agency for.
7Consider answering the following questions to
yourself/your team
- Who do you want to market your product and
services? (be as specific as possible) - What would be the characteristics of your most
ideal customer? - What is the biggest pain point of your customers
that your product/service solves? - What do you expect a campaign to accomplish
(leads, traffic, sales, branding, blog readership
or something else)? - If possible, an estimate of number of
leads/traffic/sales every month you expect
(realistically keeping your budget and bandwidth
in mind)
8- Brainstorm and carefully determine the answer to
above questions because what you determine at
this step is going to write the future of your
business, branding, and marketing. As target
customer identification that lacks details lacks
effectiveness, ensure that none of your answers
that you find at this step are too broad.
Instead, be as specific as possible. -
9Step 2 Determine your budget
- When it comes to marketing, even if you get
millions of a budget its never going to be
enough. Many businesses, however, have this miss
conception that the budget should be decided only
after talking to SEO agencies in Singapore based
on what their packages and service offerings are.
In reality, in SEO, you get what you pay for.
10- This means that if you are expecting too much and
Have a disproportionately low budget, all thats
going to happen is endless searching and
disappointment. However, its also true that
certain SEO firms charge really outrageous
pricing that is not usually affordable no matter
what portfolio, track record and promises they
show. - In this situation, you might end up hiring a
low-quality cheap priced service provider who
would make promises that are too good to be true.
11- I often advise my clients to tell their budget
range and I then help them understand what all is
realistically possible in that range. This while
at one hand gives peace of mind to both clients
as well as a service provider Ive noticed that
the conversation, in this case, happens more
about clients actual business than merely the
price.
12- First, determine if there are things you can do
in-house and what items you absolutely need to
outsource. For example, if you have a content
developer that inexpensively provides high
quality, search engine optimized content, you can
let him continue and itll bring the budget down
as you wont need to pay expensive copywriters in
that case.
13Step 3 Write a detailed requirement
specification document
- SEO firms that really care about their work and
deliver outstanding results are usually picky who
they want to work with. Unless youre after a
hungry, desperate SEO agency in Singapore thatll
get ready to take your money no matter what, you
cant really get a right firm if you do not have
right requirement specifications written.
14- As a matter of fact, the quality of your
requirement specification document tells agencies
how serious and interested you are for your
business. For instance, people who put together
un-detailed and difficult to understand
specification send a direct indication that they
are not serious about their business and this is
how they are taken by SEO agencies. In fact, the
kind of requirement specification you have has a
direct correlation with the kind of SEO agencies
youll eventually land into.
15Make sure to include following essential elements
in your requirement specification document
- A short description of your business including
its core products and services - Website of your business
- Geographical area (s) where your business
operates - Who is your most ideal target customer?
- Who are your top 5 competitors that are providing
almost similar services/product to yours and are
ranking on google?
16- What do you expect from the campaign (leads,
traffic, sales, branding, blog readership or
something else)? This can be more than one if
applicable. - Is there any number you can tell that you
expected I.E. 1000 visitors a month, 50 leads a
month ETC? - What is your budget range?
- Describe if any SEO work on your website has been
done before and what is the outcome of the same
17Step 4 Right people, right questions
- There is literally no shortage of SEO agencies in
Singapore, but its all about the right SEO agency
you need to get your business ranked faster and
better. - This, however, is the most challenging task. As
you start searching right SEO agency in
Singapore, you would come across to so many
agencies claiming themselves the best and you
might very likely get inundated.
18The process of hiring right SEO agency should
happen in 2rounds.
19Round 1- filtering and shortlisting
- Tell all the basic yet important details about
your goals and expectations and observe how do
they respond. Do they ask more to-the-point
questions or they say Yes immediately? Often
the ones that immediately say yes without asking
and understanding more are only looking to
somehow take away your money and are very likely
not primarily interested in your business
success - Carefully observe their response rate. Do they
reply in several hours every time? Do they take
long before answering your questions or they are
prompt in responding?
20- What better way theres than to see previous work
examples of the agency and determine the kind of
results they have achieved. Take time to see the
websites of their past clients and observe how
have they been marketed. If those were marketed
in the way youd like to get marketed as well,
thats a great sign
21Round 2- talk to real people
- Real work can only be done by real people. Once
you filtered and shortlisted SEO agencies in
Singapore that matches your first-round
expectations, this is the time to engage in
conversation with real people and understand
their approach, seriousness, and professionalism.
22- Understand their prices and packages along with
all the promises that theyre making. Stay away
if the promises being made sound too good to be
true - Determine whether the offer youre being given
aligns with your goals, expectations and budget
estimation - Connect with individuals that are responsible for
communication and observe the knowledge they have
about what youre looking for
23Step 5 Negotiation and finalization
- If you did the due diligence as described above,
you would reach the stage where you need to
finalize the contract terms in order to get
started. - If the price is not finalized yet, politely ask
if there is any discount available. Do not,
however, make discount the only priority when
finalizing the best SEO agency in Singapore
24Step 6 Managing the relationship and achieving
expected results
- Once the contract is finalized and work is
started, remember that its not an end of your
job. Hiring SEO agency in Singapore is similar to
hiring an employee, with who you need to actively
engage, share information and keep a fruitful
relationship if you need expected results.
25- Sign NDA before you start sharing sensitive and
confidential information about your products and
services. This would help you comfortably sharing
the details that are helpful for the campaigns
success - Share all the important details with your SEO
agency including your exact KPIs, past
performance on those numbers, efforts made in
past, different channels you currently use for
acquisition, past hurdles and successes, and what
senior management is expecting. If possible,
share profit data as well. it can be very
helpful too.
26- Have bi-weekly calls with your agency
representatives. When working with multiple
clients, its only natural for agency members to
feel more involved with the client they are in
regular communication with. It doesnt need to be
long, but 30 minutes every other week is critical
to keep things smoothly on track, in addition to
regular monthly calls.
27- This is the brief guideline for hiring and
managing SEO agency in Singapore. For more
information you can visit - http//metabizverse.com/ultimate-guide-hiring-
managing-seo-agency-singapore/
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