Mobile Marketing: Some App Store Optimization Tips IMediadesign

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Mobile Marketing Some App Store Optimization Tips
App Store Optimization, or ASO, is a way of
ensuring your app meets app store ranking
criteria and rises to the top of search result
page. It also improves an apps overall and
category ranking by boosting app download and
conversion rates. Due to this similarity with
the search engine optimization (SEO), Mobile App
store development is also referred as APP store
SEO, App search optimization, or Mobile App
SEO. To help you boost your app marketing
strategy (along with your app store ranking!),
here is list of some ASO tips, many of which have
their roots in well-known SEO strategies
marketers know and love. 1. Keywords are your
foundation Just like the SEO, keywords are
foundation for getting app found in various app
store. Start with the keyword in app title and
choose it wisely. One big change to the Apple
App Store was limiting the character count from
255 to 50 characters. This means tightening your
word choice, idea is to find the correct balance
between the apps name and some keywords. The
same goes for keyword field the App store limits
keywords to 100 and each word should be
separated by the comma with no spaces.
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• First few Screenshots Matters
• Screenshots are the first impression a potential
  user sees when visiting an IOS app store or
  Android app store. First screenshot is your
  elevator pitch and should clearly and quickly
  explain the essence of your app and its value
  proposition. Only use high resolution
  screenshots and make sure they explain what the
  app is about. Also, try to show some social
  proof with the clear and positive customer
  opinion.
• Localize and keep things fresh
• If your business have anything related to the
  location, make sure that you localize the
  screenshots and the descriptions for your
  businesss area. This should not be the main
  screenshot but that should be one of the
  supporting screenshots.
• Also keep things fresh with regard to not only
  updating the apps functionality but all the app
  store components screenshots, app descriptions
  and keywords. We recommend that people check
  these factors every quarter. As for the ASO,
  keywords will change as your business does and
  youll always want to stay on top of trends
  happening within your industry.
• Encourage In-App reviews and ratings
• This is one of the frustrating parts of ASO
  because developers/app owners have zero control
  over the reviewing/rating process within app
  stores.
• For ultimate success of any app, app store
  optimization should never be overlooked. Its as
  important as app development itself. Follow these
  four tips for ASO and remember to always study
  what your biggest competitors are doing.
• App store competitive research is some of the
  easiest research out there. Simply, enter the
  keywords you are trying to rank for in whatever
  app store you are using and see what the top
  ranked competitors are doing.

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