PPC Ad Click Fraud Detection & Prevention Tools - White Diagnostic

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Importance of Click Fraud Detection Prevention
Software Tools
If you want to run PPC campaign for your business
which is very effective online sales strategy for
your products and services, you should be aware
of click fraud. Click frauds is a common thing
which stops many businesses to explore online
advertisement opportunities. However to deal with
this issues various click fraud detection methods
are used to minimize the risk of advertisers
money being wasted.
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Click fraud prevention is a must step every
advertised has to take in order to prevent his ad
budget being depleted by either your competitor
with intent to rank higher in sponsored listing.
Clicks fraud can be done by publisher themselves
to make their website more attractive for ad
placement and of course to generate extra money.
Or your customer can accidentally click your ad
rather than clicking on organic search result or
from bookmark list.
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There various methods through which clicks fraud
is committed, understanding this will help you
employ click fraud detection technique. Most
common click fraud methods are automated click
and manual click fraud. Automated click fraud
uses software to repeatedly click on your ads.
Manual clicks fraud is done by actual people,
either from within a rival company or from
outside the company hired to physically click
through your ads.
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The only way to have complete confidence in
steering your costs away from the threat of click
frauds, is to monitor the situation yourself,
don't just rely on Google or any of the other
search engine networks you advertise on to police
your traffic. Recommended step for monitoring
and reducing click fraud -Use of clicks fraud
detection software for tracking to get greater
detail and insight on the customer who clicks
your ads. -Identify metrics to audit -Audit
metric values to create a benchmark
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In order to prevent click fraud an alternate can
cost-per-impressions (CPM), how about
cost-per-action (CPA) can be a good choice for
the future where you only pays when a user has
clicked through the ad and made a conversion. Or
have done some specific behavior like
subscribing, verifying email and phone, filling
landing pages etc. Since PPC represents the
largest revenue stream for Google, so there would
be understandable resistance from the publisher
side to try out this method.
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White Diagnostic Google AdWords Click Fraud
Detection prevention tools 30 Days free trial,
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