12 MARKETING IDEAS FOR ANY SUPPLEMENT BUSINESS IN 2017

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12 MARKETING IDEAS FOR ANY SUPPLEMENT BUSINESS IN
2017

• By
• http//www.abhnatures.com/

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People are more health-conscious than ever
before, and this is reflected in the booming
vitamin and supplement industry. Phil started his
company, Brain Essentials, from a one-room
apartment just after college, and moved to a
2,500 square foot warehouse just two years later.
Hes made great strides, but is now looking to
break through to the next level. Hes asked for
feedback from his customer base and researched
current market trends. The consistent message
hes received from customers is a desire for more
high-quality supplement choices. Hes also ready
to raise more awareness about his product line
and brand ethos. Taking this feedback into
consideration, Phil has made some key strategic
and marketing moves for Brain Essentials, and
its paid off exponentially. Perhaps your
supplement business can benefit from this
experience? Consider the following 12 ideas to
help breathe new live into your vitamin and
supplements business
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1. Become a More Valuable Resource Increasing
numbers of people are buying their vitamins
online. However, before they make their decisions
about products and brands, they are doing their
homework. How well does your current website
explain your product line and how each supplement
can enhance well being? Resolve in 2017 to make
your online presence a valuable educational
resource for clients so that they keep returning
and ultimately buy more supplements from
you. 2. Master Social Media Is your social media
game all that it could be? Most everyone is on
Facebook, Twitter and LinkedIn, so youll want to
create a compelling presence on all the top
platforms. Ensure that your branding and logo are
consistent with your website and marketing
material across all platforms. Post shareable,
click-worthy content that sets your brand apart
from the rest. Connect it with your growing
database of articles and blog posts on your
website so that news and interest about your
brand can go viral.
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3. Banner Ads and Pay Per Click Online
advertising is crucial to success in the current
supplement market space. Without traffic at your
website and online store, you wont make the big
sales numbers youre looking for. As you wait for
numbers from social media to increase, consider
buying banner ads and pay-per-click advertising
from sites your target audience frequents and
using your most relevant keywords. 4. Affiliate
Programs It has worked for Amazon and countless
other companies. Why not pay others to spread the
word about you? An affiliate program pays other
website owners and bloggers a percentage for any
sale that comes through their site. Affiliate
programs motivate other bloggers to write about
you and profile your products so that more
vitamin users can learn about your offerings.
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5. Your First Impression Assess the home page of
your website. Do you love what you see, or is it
looking a bit dated? Perhaps its time for a
refresh? Remember that you only have one chance
to make a first impression. This extends to your
social media pages and marketing material as
well. Does your logo and approach to marketing
have that wow factor? If not, 2017 is the time
to make a positive change and set yourself
apart. 6. Video Media If its in the budget,
consider having a professionally produced
infomercial made to air on television. If thats
not quite in the budget, a television commercial
can get your product and company in front of more
sets of eyes. At the very least, you should have
a YouTube channel and/or video advertising
campaign. Our culture is very visual, and video
advertising can be just whats needed to catapult
your brand to the next level. If possible, get a
local celebrity or talented athlete to appear in
the ads and endorse your products.
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7. Stay True to Yourself Why did you get into the
supplement business in the first place? It was
likely a passion for health and a desire to share
that passion with others. Perhaps vitamins or
supplements have helped you to overcome an
illness, become a better athlete or substantially
raise your quality of life? Dont be afraid to
tell your story, or at the very least, ensure
that it shines through in the spirit of your
brand. Your story and connection to a healthy
lifestyle will inspire others to seek the same,
and theyll feel a more personal connection to
your business and brand. 8. Magazine and Radio
Advertising Ads in health, beauty and fitness
magazines as well as radio spots are a
time-tested way to raise awareness about a
supplement brand, and they can still be an
effective component of a multi-pronged approach.
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9. Grassroots Advertising While the hope is that
more of your target audience will come across
magazine or radio advertising while they are
sitting in waiting rooms, you can also use a more
grassroots approach. Make your own brochures and
flyers and ask to leave them in the waiting rooms
and reception areas for gyms, salons, spas, and
other clinics that attract a high volume of your
target audience. 10. Classes, Camps and Trade
Shows Become active in the health and wellness
community by hosting or sponsoring relevant
classes and health camps. You can also raise
awareness about your company and products by
participating as a vendor in trade shows.
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11. Stay Flexible The supplements market is
changing rapidly, and there seems to be a new
trend every few months or so. Supplement company
owners should stay aware of these trends and
prepare to adapt to the changing marketplace in
order to better serve their customers. 12.
Reassess Your Partnerships One of the most
important things Phil of Brain Essentials did was
to change his supplement manufacturer. His past
supplier had missed some deadlines, and his
customers had become more discerning about the
ingredients and additives included in their
supplements. Partnering with a company like ABH
Natures can take your line of vitamin and
supplement products to new levels. You can expand
your product line and offer a more impressive
array of high-quality capsules, softgels,
tablets, liquids and powders. Doing so can
substantially increase your customer base and
brand loyalty.
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Vitamin and supplement businesses face stiff
competition in a crowded marketplace. However,
Phil never lost sight of the reason he started
Brain Essentials. While Phil may be a fictional
character in a story, the ideas discussed here
have provided marketing gold to many vitamin and
supplement businesses. Give these 12 approaches a
try for your company in 2017, and make it your
most profitable year yet! Reference
http//www.abhnatures.com/12-marketing-ideas-for-a
ny-supplement-business-in-2017/