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For more course tutorials visit www.tutorialrank.com HSA 505 Week 1 Discussion 1 - Please respond to the following: "The Product Life Cycle Part" Assess the value of the product life cycle as a tool for product succession planning and related product management activities. Give your opinion on whether or not the Product Life Cycle can help health care managers in promoting portfolio planning, strategy formulation, and forecasting. Provide one (1) example to support your rationale. – PowerPoint PPT presentation

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Title: HSA 505 Course Seek Your Dream/tutorilarank.com


1
HSA 505 Course Seek Your Dream / tutorialrank.com
The Best way to predict the Future is to create
it.....To Best way....
www.tutorialrank.com
2
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 1 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 1 Discussion 1 - Please respond to the
following "The Product Life Cycle Part" Assess
the value of the product life cycle as a tool for
product succession planning and related product
management activities. Give your opinion on
whether or not the Product Life Cycle can help
health care managers in promoting portfolio
planning, strategy formulation, and forecasting.
Provide one (1) example to support your rationale.
3
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 1 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 1 Discussion 2 - Please respond to the
following "New Product Process" Create an
argument in support of the assertion that the
Product Life Cycle enhances marketing outcomes in
the health care industry. Provide support for
your argument.
4
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 2 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 2 Discussion 1 - Please respond to the
following "Marketing Growth and Strategic
Planning" Justify the assembly of a balanced
product portfolio by marketing managers as a
means of ensuring extended success in the health
care market industry. Provide two (2) real-life
examples to support your rationale.
5
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 2 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 2 Discussion 2 - Please respond to the
following "Market Expansion and Drivers
Management" Interpret the importance of
continually pursuing opportunities for growth
within the health care marketplace, and identify
expansion opportunities available to health care
institutions through the use of Igor Ansoffs
Product-Market Expansion Grid. Provide support
for your response.
6
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 3 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 3 Discussion 1 - Please respond to the
following "Brand Design Model" Evaluate the
value of assigning appropriate brand identities
to represent health care goods, services, and
institutions. Provide support for your rationale.
7
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 3 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 3 Discussion 2 - Please respond to the
following "Brand Portfolio Molecule and Brand
Report Card" Based on your review of the
Learnscape scenario titled Learnscape 3 Recover
and Retention, explain the fundamental reasons
why brands do not exist in isolation but do exist
in larger environments that include other brands.
Provide two (2) specific recommendations or
solutions that help the health care facility in
this scenario improve patient satisfaction.
8
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 3 Product Development For more
course tutorials visit www.tutorialrank.com HSA
505 Week 3 Product Development - Health services
continue to affect the gross domestic product,
and this dramatic transformation has great
demands on each dollar spent to deliver
patient-centered products. Health care marketing
must be repeatedly applied and practiced
strategically to include environmental
dimensions, such as technology, socioeconomics,
competition, and regulatory.
9
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 4 Case Study 1 Revitalizing a
Brand For more course tutorials
visit www.tutorialrank.com HSA 505 Week 4 Case
Study 1 Revitalizing a Brand - Read the case
study titled Revitalizing a Brand, located in
the online course shell. Use the Internet or
Strayer databases to research the branding and
communication strategies of one (1) health
services organization that is similar to the
health services organizations mentioned in the
case study.
10
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 4 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 4 Discussion 1 - Please respond to the
following "Brand Stretch Spectrum and Market
Product Grid" Assess the importance of evaluating
newly developed health care products in order to
determine whether the products should carry
existing brand names or whether they should be
assigned new brand names. Suggest realistic
branding strategies needed for marketers to
evaluate newly developed health care products or
services. Provide support for your rationale.
11
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 4 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 4 Discussion 2 - Please respond to the
following "Lateral Marketing Strategy" Assess
the value of target marketing as an effective
health care marketing strategy. Appraise the
degree to which vertical and traditional
segmentation help marketing managers use target
marketing strategies. Support your rationale with
at least two (2) specific examples of target
marketing within a health care organization with
which you are familiar.
12
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 5 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 5 Discussion 1 - Please respond to the
following "Marketing Segment and Perceptual
Map" Evaluate the value and utility afforded by
Philip Kotlers Segment-by-Segment Invasion Plan
as a tool for mapping current and future market
segment pursuits. Provide support for your
rationale.
13
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 5 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 5 Discussion 2 - Please respond to the
following "Product Ladder and Hierarchy of
Needs" Assess the importance of the Ries and
Trouts Product Ladder as a target marketing
device within the health care industry. Provide a
rationale for your response.
14
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 6 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 6 Discussion 2 - Please respond to the
following "Customer Experience Management" Based
on your review of the Learnscape scenario titled
Learnscape 1 Staying Relevant, examine the
potential mutual benefits that are afforded to
health care organizations and their respective
customers populations when health care
organizations design and manage all-encompassing
customer experiences. Provide an example of such
potential mutual benefits to support your
rationale.
15
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 7 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 7 Discussion 1 - Please respond to the
following "Understanding Customer Wants and
Needs and PEST Analysis" Argue whether or not you
believe that health care marketers must
understand customers and their perceptions of
product offerings in order to effectively monitor
prowess at addressing and satisfying customer
wants and needs. Provide an example of your
argument in action to support your rationale.
16
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 7 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 7 Discussion 2 - Please respond to the
following "Michael Porters Five Forces
Model" Examine the key reasons why intense
competition and rivalry characterize the health
care industry. Suggest one (1) example to support
your rationale.
17
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 7 Stopping Outshopping For more
course tutorials visit www.tutorialrank.com HSA
505 Week 7 Stopping Outshopping - Read the case
study titled Stopping Outshopping, located in
the online course shell. Then, use the Internet
or Strayer databases to research similar
marketing strategies in the health care industry.
18
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 8 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 8 Discussion 1 - Please respond to the
following "Competition Model" Justify the
fundamental reasons that marketers should closely
monitor the actions of rivals in order to
proactively address developing issues, events,
and circumstances. Provide one (1) example of
such successful close monitoring to support your
rationale.
19
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 8 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 8 Discussion 2 - Please respond to the
following "Marketing Management Tools" Based on
your review of the Learnscape scenario titled
Learnscape 2 Patient Engagement, analyze the
benefits afforded to health care marketers that
understand the importance of establishing core
values that guide health care organizations in
their strategic and tactical pursuits. Determine
whether you believe the relationship between core
values should stay the same over time or should
change over time. Provide one (1) example of such
a relationship between core values to support
your rationale.
20
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 9 Case Study 3 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 9 Case Study 3 - Read the case study titled
Missed Opportunities, located in the online
course shell. Write a four to six (4-6) page
paper in which you Examine the pros and cons
from the perspective of Crestview Hospital of the
placement of its new billboard directly adjacent
to Briarwood Medical Center. Interpret the
reaction of customers and other community
stakeholders to the billboard postings.
21
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 9 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 9 Discussion 1 - Please respond to the
following "Marketing Strategy and Planning
Tools" Determine whether or not health care
marketers need to recognize the value results
from implementing marketing best practices across
the multiple, varying activities that health care
organizations carry out. Provide one (1) example
of such recognition of value to support your
rationale.
22
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 9 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 9 Discussion 2 - Please respond to the
following "Generic Strategies and Balanced
scored Card" Determine whether or not you believe
the process of formulating strategy in the health
care industry is complex. Justify your response
with at least one (1) example of a situation or
scenario that supports your position.
23
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 10 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 10 Discussion 1 - Please respond to the
following "Strategy Map" Per the text, the
health care industry is known as one of the most
complex operational environments, placing a
premium on excellence in strategic planning and
management. Determine the key reasons why health
care marketing professionals should realize such
complexity. Provide an example to support your
rationale. Appraise the value offered by Ries and
Trouts Marketing Warfare Strategies in assisting
in the understanding and implementation of
competitor-oriented marketing strategies that can
be employed to increase market share.
24
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 10 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 10 Discussion 2 - Please respond to the
following "Marketing Plan" Based on your review
of the Learnscape scenario titled Learnscape 4
How Are We Doing, justify the value of marketing
plans as instruments that compel marketers to
think about upcoming periods, perform routine
marketing analyses and audits, and set marketing
goals and objectives such as Return on Investment
(ROI), etc. Provide one (1) example of the use of
marketing plans in this fashion to support your
rationale.
25
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 11 Discussion 1 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 11 Discussion 1 - Please respond to the
following "Course Completion" Identify the most
significant political, economic, and social
forces that you believe are influencing changes
in health care marketing today. Identify three
(3) key marketing skills you have gained from
this class and suggest how each will benefit you
in your current or future career.
26
HSA 505 Course Seek Your Dream / tutorialrank.com
HSA 505 Week 11 Discussion 2 For more course
tutorials visit www.tutorialrank.com HSA 505
Week 11 Discussion 2 - Please respond to the
following "Wrap-Up and Takeaways!" Identify two
to three (2-3) takeaways that you have learned or
gained from the course learning activities.
Explain the linkage between each takeaway you
have identified and the learning outcomes of this
course. Assess the degree to which you believe
your knowledge of the learning topics discussed
in this course has been enhanced. Provide at
least one (1) example to support your response.
27
HSA 505 Course Seek Your Dream / tutorialrank.com
The Best way to predict the Future is to create
it.....To Best way....
www.tutorialrank.com
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