Reasons why Mobile Marketing is Important - PowerPoint PPT Presentation

About This Presentation
Title:

Reasons why Mobile Marketing is Important

Description:

It's easy to become overwhelmed with all the opportunities in the mobile world, but the worst thing you can do is nothing. Start by making mobile an integral part of your marketing strategy, so you can be present and interact with consumers across all mobile advertising platforms and all mobile devices. – PowerPoint PPT presentation

Number of Views:11

less

Transcript and Presenter's Notes

Title: Reasons why Mobile Marketing is Important


1
5 REASONS WHY MOBILE MARKETING IS SO IMPORTANT
2
Mobile Advertising
  • Mobile advertisement is not the thing of future,
    its now. Ever since the smartphones entered in
    the world, smart devices have become an
    inseparable part of our lives. We are now among
    those people for whom our smartphone is the first
    thing we check after waking up and the last thing
    before we sleep. We cant leave the house, or
    even the room, without smartphone in our hand.
  • Such vigorous use of mobile is unfolding
    opportunities for mobile advertising platforms on
    a scale never seen before and getting bigger
    with each passing day. As of leading data, it is
    proved that there are more mobile devices in the
    world than people. And India is in the epicentre,
    with one of the highest smartphone usage rates in
    the world.

3
Why marketers need to wake up to the power of
mobile
  • 1. People spend more time at mobile screens than
    ever
  • Digital in 2017, a research done by we are
    social, shows a staggering 81 of smartphone
    users keep their phone on or near them each hour
    a day. People spend an average of 3 hours and 15
    minutes per day using their smartphone!!!
  • For the first time, advertisers have been able to
    reach consumers 24/7. So, you need to brace
    yourself to interact with consumers whenever they
    want you to for shopping, service, product
    information or complaints. Once you practice this
    right, you can easily provide the customer
    experience they long for.

4
2. Mobile commerce is on the rise
  • Shopping has changed across devices. Gone are the
    days when e-commerce used to be a desktop
    activity, now people are turning to their
    mobiles. According to a report presented by
    HubSpot, mobile commerce will lead 24.4 of
    overall e-commerce profit by the end of 2017.
  • Now its solely on the brands to capitalise on
    the mobile revenue stream, using mobile-specific
    advertising, mobile advertising platforms,
    mobile-friendly web pages and search engine
    marketing to get in front of shoppers when it
    counts.

5
3. Shoppers use mobiles in the physical store too
  • Dont underestimate the power of mobile in the
    physical store too. According to a research,
    three out of four shoppers do product research
    using the mobile device. That doesnt stop even
    when they get inside a store! shoppers continue
    to use their smartphones in order to compare
    products and prices.
  • Retailers need to look at how to integrate mobile
    into their in-store experience and increase
    in-store engagement. Hyper-targeted mobile ads
    and SMS marketing are a good place to start.

6
4. Evolution of SMS marketing
  • SMS is a very powerful way to get your messages
    straight into customers hand, without being
    ignored like they do in inboxes or any other
    channels. It is studied that SMS have an average
    90 open rate. Most of us do read our messages
    within the 3 minutes of SMS beep. Now with the
    area specific SMS marketing the success rate is
    even more convincing.
  • So, if youre still not tapping into the
    burgeoning power of SMS, now is the time to
    start.

7
5. Mobile-friendly sites rank higher than
non-mobile sites
  • As soon as Google modified its algorithm, so it
    now ranks mobile-optimised sites higher than
    non-optimised sites.
  • What Google did was officially acknowledge the
    importance of mobile phones in our lives and make
    businesses stand up and listen. If your website
    doesnt look, read and function well on mobile
    devices, it will simply suffer in search results.

8
Conclusion
  • It's easy to become overwhelmed with all the
    opportunities in the mobile world, but the worst
    thing you can do is nothing. Start by making
    mobile an integral part of your marketing
    strategy, so you can be present and interact with
    consumers across all mobile advertising platforms
    and all mobile devices.
  •  
  • For all mobile app monetization solutions and
    affiliate marketing contact - Apps Discover
    technologies - a premium ad network, based out in
    India.
  •  
  • ContactNo91-124-4007787 Email
    info_at_appsdiscover.com
Write a Comment
User Comments (0)
About PowerShow.com