How Mobile Push Notifications more effective than SMS Marketing? - PowerPoint PPT Presentation


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How Mobile Push Notifications more effective than SMS Marketing?


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Title: How Mobile Push Notifications more effective than SMS Marketing?

(No Transcript)
  • Both push notifications and SMS have their
    distinctive presence and are proven extremely
    important in today's volatile marketing eco
  • Although each of the marketing mix has its unique
    benefits and features.
  • Yes. people want to get notified by emails, app
    notification, SMS..

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  • But in terms of Popularity And Marketing Mix Of
    Strategic Ideas, it has been seen that push
    notifications are doing really well compared to
    SMS marketing.
  • Users of hand-held devices are preferring to
    choose standalone ways to receive updated info
    from mobile apps notifications.
  • They rock because of simplistic method, quick

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  • When it comes to sending targeted audience
    pinpointed messages on time without having to
    worry about literally anything such as time and
    money constraint.
  • The number one thing that needs to be taken into
    consideration is the simplicity of sending
  • Push notifications are scoring well than the rest
    in terms of targeting pinpointed segments of
    defined audiences.

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  • Also, when you Compare Push Notifications With
    Emails, although emails have a greater scope to
    get clicked but they are not as effective as a
    push notifications.
  • The email might hit the spam folder or your
    audience might not necessarily read an email
    thinking you are spamming.
  • Whereas push notifications arrive when a user
    asks to receive it. It is direct, simple and more
    beneficial form of communication.

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  • Now, when Compared To SMS, Push
    Notifications work because SMS are traditional
    forms of communication.
  • They might not be the most effective way to
    promote a product and service.
  • They are not always the perfect way to connect
    and collaborate with your audiences.

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  • Moreover you can not necessarily expect to have
    great conversion when you solely depend on SMS as
    your core marketing channel.
  • SMS notifications are little old age, and people
    are remarkably opting for newer ways to get
  • So, push notifications work as a viable
    alternative towards the change.

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  • A user might not want to receive SMS from a brand
    whereas push notifications as we mentioned
    earlier are sent when user expect to receive
  • So, comparing all the necessary factors it is a
    proven fact that push notifications are always
    more beneficial, and effective!

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To learn more about using push notifications
please visit the website.
44 7772 177774
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Thank You