Indonesia Mattress Market is Expected to Cross USD 350 Million by 2021: Ken Research

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Indonesia Mattress Market is Expected to Cross
USD 350 Million by 2021 Ken Research
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Indonesia Mattress Market by Revenue and Sales
Volume, market segmentation by size of mattress
(King Size, Queen Size, Single Size), by Type of
Mattress (Spring, Latex, Hybrid, Foam, by Market
Structure (Organized Sector and Unorganized
Sector, by Urban and Rural Demand, by Regional
Demand (Jakarta, Bali, Surabaya), by Mode of
Distribution (Retail, Direct and Online), by End
User (Residential and Non-Residential Sector), by
Institutional Sector and by major players such
as Dunlopillo Indonesia, Massindo Group (Spring
Air Indonesia), Tempur Sealy International Inc,
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• King Koil Indonesia, Serta Indonesia, Sealy
  Indonesia, Romance Bedding and Furniture, Violand
  Mattress Manufactures Indonesia and Spinno
  Indonesia.
• Growing health concerns such as mental tiredness
  and fatigue are affecting an individuals sleep
  quality which is expected to create demand for
  premium mattresses in the country.
• Entry of international players such as Tempur and
  others to the mattress market is expected to
  increase the market revenue by introduction of
  new variety of mattresses.
• Rising population in Indonesia which is leading
  to increased rate of home ownership is expected
  to create demand for mattresses for residential
  segment. Migration of consumers from rural to
  urban areas is an important driver of housing
  demand in Indonesia, where

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the youth consumers among the population is
laying severe pressure on housing supply. The
ongoing expansion projects in the hospitality
industry including hotels to increase their
capacity are expected to augment the demand for
mattresses in the non-residential segment in
Indonesia. Mattress manufacturers are planning
to increase their budget in order to produce
technologically advanced mattresses in comparison
with traditional cotton filled mattresses.
Inclusion of online retailing as a part of
distribution channel is expected to set an
opportunity for the mattress companies to
increase the number of customers and ensure a
wider reach. Investment in hybrid mattress
segment, promote omni channel marketing, improve
after sales services, improve online retailing
and marketing channels and expansion to rural
areas are some
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other key factors that may have a positive impact
on the market creating additional demand for
Indonesia mattress market in future, according to
the analyst at Ken Research. Ken Research in
its latest study, Indonesia Mattress Market by
Type (Spring, Latex, Hybrid, Foam), Size (King,
Queen, Single Size), by End Users (Residential,
Non Residential) and Region - Outlook to 2021
suggested that Dunlopillo Indonesia and Massindo
Group (Spring Air Indonesia) will continue their
dominance but have to face fierce competition and
an expected price war with Tempur Mattress, King
Koil Indonesia, Serta Indonesia, Sealy Indonesia,
Romance Bedding and Furniture, Violand Mattress
Manufacturers Indonesia, Spinno Indonesia and
others who have plans to manufacture different
types of mattresses in order to diversify their
market in Indonesia.
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• Indonesia mattress market is estimated to
  register a positive CAGR during 2017 to 2021. The
  market is moving towards significant
  consolidation on account of rising merger and
  acquisition activities in the country, which are
  expected to showcase a rise in demand for
  customized mattresses in Indonesia mattress
  market.
• Key Topics Covered in the Report
• Mattress Production in Indonesia
• Popular Mattress Brands Indonesia
• Rubber Foam Mattress Indonesia
• Investment in Mattress Sector Indonesia
• Latex Mattress Sales Indonesia
• Hospital Bed Mattress Indonesia
• Bedding Market Indonesia
• Growth Driver Mattress Sales Indonesia
• King Koil Mattress Indonesia

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To know more about the research
report https//www.kenresearch.com/consumer-produ
cts-and-retail/home-and-office-furnishings/indones
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Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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