Optimizing Your Dental Practice’s Marketing with Call Tracking

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Optimizing Your Dental Practices Marketing with
Call Tracking
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• Its difficult to earn the best ROI when youre
  uncertain which dental advertising campaigns
  convert the most. Call Sumos call tracking
  program enables you to see where leads come from
  so you can know which campaigns are performing
  well and which ones to tweak or discontinue.

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How Do Patients Find Your Practice?

• Its not effective to buy multiple
  advertising campaigns and just hope for the best.
  Call tracking allows you to establish unique
  telephone numbers for every campaign, whether
  traditional or digital. When a prospective
  patient sees a specific ad, he or she calls a
  unique telephone number associated with it. That
  makes it simple to connect the campaign with
  results.

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• Best of all, you dont have to buy additional
  phones for this to work. Each call still goes to
  your office telephone number, but you have the
  benefit of understanding what made the patient
  decide to call your practice in the first place.

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Ongoing Opportunities for Marketing Optimization

• Research indicates that 68 percent of people
  intend to make a purchase when they perform an
  online search. Further, 76 percent of Internet
  users are ready to schedule an appointment upon
  finding your dental clinics ad. Your staff must
  have the necessary training to convert those
  callers into booked appointments.

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• In the dental industry, approximately 60
  percent of calls originate with a local search.
  However, this doesnt tell you where the caller
  first discovered your number. Call Sumo fills in
  the missing details. When you have a unique
  telephone number matched with specific ad
  campaigns and keywords, you can understand the
  precise steps a patient took to discover your
  dental office. Insights provided by our call
  tracking software provide many advantages,
  including the following

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Ability to improve your marketing

• Call Sumos software tracks data such as
  source, time, and length of call every time your
  practice phone rings. This helps you tailor
  future marketing campaigns as well as ensure you
  have staff coverage for the busiest times. It
  also shows you whether youre receiving the best
  ROI on digital or traditional advertising.

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Campaign monitoring in real time

• With Call Sumo, theres no more waiting around
  for marketing reports. You can see instantly
  which ads produce the most calls so you can
  invest more advertising dollars in these
  campaigns.

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Improved lead generation

• When you know where the calls come from, it
  makes it easy to adjust keyword campaigns.
  Associating a unique number with keywords enables
  you to see which ones perform best and whether
  its worth the investment to up your bid against
  the competition.

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• Experimenting with different types of
  advertising without knowing results can cause you
  to blow your marketing budget in a hurry. Call
  Sumo provides valuable and actionable insights
  that enable you to build on your success and
  learn from your mistakes without such a steep
  learning curve. You have worked hard to build a
  dental practice that patients trust. Its time
  more people knew about it and scheduled their
  future appointments with you.