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Indonesia Mattress Market Outlook to 2021: Ken Research

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The report concludes with porter five forces analysis, market projection for future and analyst recommendations highlighting the major opportunities and cautions. – PowerPoint PPT presentation

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Title: Indonesia Mattress Market Outlook to 2021: Ken Research


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Indonesia Mattress Market Outlook to 2021 Ken
Research
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The report titled Indonesia Mattress Market by
Type (Spring, Latex, Hybrid, Foam), Size (King,
Queen, Single Size), by End Users (Residential,
Non Residential) and Region - Outlook to 2021
provides a comprehensive analysis of mattresses
market in Indonesia. The report focuses on
overall market size for mattresses sold in
Indonesia, market segmentation by size of
mattress (king size, queen size, single size and
others), by type of mattress (spring, latex, foam
and others), by market structure (organized and
unorganized sector), by urban and rural demand,
by regional demand (Jakarta, Bali, Surabaya and
others),
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by mode of distribution (retail, direct and
online) and by end user (residential and
non-residential sector). The report also covers
company profile of major players, competition
scenario trade scenario decision making
parameters, trends and developments and issues
and challenges. The report concludes with porter
five forces analysis, market projection for
future and analyst recommendations highlighting
the major opportunities and cautions. Market
Size for Mattresses in Indonesia The revenue
from sale of mattresses was estimated at USD
million in 2011, thus generating sales volume of
units and exhibiting a five year CAGR of for
revenues and for sales volume during 2011 to
2016. The market for sales witnessed a positive
trend in the country as the sales volume
increased to units, thus generating revenue
worth USD million in 2016. These revenues were
derived from both residential and non-residential
sales.
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  • Indonesia Mattress Market Segmentation
  • By Size of Mattress
  • The king size segment dominated the mattress
    market with volume share of in 2016 owning to
    rising number of hotel beds which is one of major
    factors responsible for increase in demand for
    king size mattresses in Indonesia. The consumer
    class for king size mattresses represent the
    upper middle class and the higher class customers
    and hotels that offer premium suites in their
    accommodation facility. Whereas queen size,
    single size and other mattress sizes segment were
    witnessed to generate , and volume shares
    respectively in Indonesia mattress market in
    2016.
  • By Type of Mattress
  • Based on type of mattresses, Indonesia mattress
    market was classified into spring, latex, hybrid,
    foam and other mattresses. Spring

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  • mattress segment contributed revenue share of
    in 2016. Rising awareness among the people
    regarding the role of a mattress in maintaining a
    proper health and for a good sleep augmented the
    sales of spring mattress. Whereas latex, hybrid,
    foam and other mattress segment were witnessed to
    generate , , and revenue shares
    respectively in Indonesia mattress market in
    2016.
  • By Urban and Rural Demand
  • The demand for mattresses in urban areas
    dominated the Indonesia mattress market with
    revenue share worth in 2016. It is a result of
    increasing number of hotels and hospitals in the
    urban areas, peoples attraction towards luxury
    style of living and other related factors that
    influence a household in buying a mattress. Owing
    to the factors such as rising urban population,
    increasing disposable income of the people living
    in urban areas and increasing consumer spending
    on household products, the share of urban market
    is expected to

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plunge higher in the future. The revenue
generated from the sale of mattresses in the
rural area displayed a very low rate of in the
overall mattress market. By Regional
Demand Jakarta region held the highest share in
the market in 2016 which was of of the overall
mattress market with revenue of USD million.
Bali region contributed a share of in the
overall revenue of the Indonesian mattress market
during 2016. Surabaya and other regions
collectively held the remaining revenue share of
generating revenue of USD million in
2016. By Mode of Distribution Retail segment
dominated the mattress market with revenue share
of in 2016. Retail distribution represents the
sale of mattresses through exclusive brand
outlets and multi-brand retail outlets to the
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residential customers. On the other hand, direct
distribution channel followed retail segment with
revenue share of in 2016. Whereas online
distribution system captured the remaining
revenue share worth in Indonesia mattress
market in 2016. Future Outlook to Indonesia
Mattress Market Over the forecast period of four
years from 2017 to 2021, Indonesia mattress
market will prepare itself to meet the future
demand expected from substantial investment
proposed in key segments such as residential
housing and institutional sector including
hospitals, hotels and college hostels. Increasing
consumer expenditure coupled with rising
awareness among the people regarding sound sleep
quality are going to increase the demand for
mattresses in near future. Growing health
concerns such as mental tiredness and fatigue are
affecting an individuals sleep quality one of
the major driving forces which is expected to
create demand for
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premium mattresses in the country. Mattress
manufacturers are planning to increase their
production budget in order to produce
technologically advanced mattresses in comparison
with traditional cotton filled mattresses.
Inclusion of online retailing as a part of
distribution channel is expected to set an
opportunity for the mattress companies to
increase the number of customers and ensure a
wider reach. Entry of international players such
as, Tempur and others to the market are some of
the major driving forces which are expected to
generate revenue worth USD million in the year
ending 2021, thus growing at a CAGR of over
the forecast period of four years from 2017 to
2021 in Indonesia mattress market. Key Topics
Covered in the Report Indonesia Mattress Market
Introduction
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  • Value Chain Analysis of Indonesia Mattress Market
  • Issues and challenges in Indonesia Mattress
    Market
  • Porters Five Forces Analysis in Indonesia
    Mattress Market
  • Indonesia Mattress Market Future Outlook and
    Projections
  • Macroeconomic Factors Affecting Indonesia
    Mattress Market
  • To know more about the research report
  • https//www.kenresearch.com/consumer-products-and-
    retail/home-and-office-furnishings/indonesia-mattr
    ess-market-report/139658-95.html
  • Related Reports by Ken Research
  • https//www.kenresearch.com/consumer-products-and-
    retail/home-and-office-furnishings/philippines-mat
    tress-market-report/100871-95.html

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https//www.kenresearch.com/consumer-products-and-
retail/home-and-office-furnishings/asia-pacific-ma
ttress-market-research-report/602-95.html Contact
Ken Research Ankur Gupta, Head Marketing
Communications query_at_kenresearch.com 91-124-42302
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