Advertising – The 6 Second Game - PowerPoint PPT Presentation

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Advertising – The 6 Second Game

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D-Crypt is a reflective digital media agency that builds relationships between brand and consumer through interactive mediums. We’re forever obsessed with the possibilities of digital marketing, where design, technology and analytics merge together to create today, a reflection of tomorrow’s possibilities. – PowerPoint PPT presentation

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Title: Advertising – The 6 Second Game


1
Advertising The 6 Second Game
In the world of creative storytelling, the less
is more. The short attention spans of the
millennials have created brands and businesses to
evolve their brand engagement into as less time
as possible and yet create a good impact. Today,
brands have evolved their ads into shorter
formats for the consumption of the
audience. Somewhere, it was inevitable that
advertising will adapt into a new scenario where
the ads will be less intrusive and yet create a
lasting impression. Maybe thats how Google came
with the six second spots by announcing an
activation at Sundance, which launched both in
Park City and YouTube. The push for the
six-second video is one of the big aspects of
advertising by Google. The essential element,
capturing the viewers attention is a challenge
which requires creativity and engagement. The
beauty of the this format is its fast-pacing.
Creating a powerful imagery with engaging story
can augment a brands element in the minds of the
audience by the time its over. Six-second
format has redefined advertising in the digital
media now. From YouTube to Facebook and other
popular social media channels, everyone is trying
to share their story within the six second
time-frame. When are you going to?
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